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Fujitsu Launches "ARROWS" Brand for Smartphones and Tablet PCs

Fujitsu Limited

Tokyo, September 21, 2011

Fujitsu is rolling out its new ARROWS brand for smartphones and tablet PCs made available from October 2011.

New ARROWS Brand

About the ARROWS brand

The ARROWS brand is emblematic of the sense of speed, spirit of innovation and performance power of Fujitsu smartphones and tablet PCs. These are the qualities required to demonstrate Fujitsu's consistent leadership in future smartphone and tablet PC markets.

What ARROWS targets

Founded in Fujitsu's brand promise of "shaping tomorrow with you," the ARROWS brand aims to help realize customer aspirations, and together, to contribute to a prosperous future. As a new brand that looks not only to Japan but to the world, ARROWS products seek to meet the needs of customers everywhere, working with them to create new value. Fujitsu will continue to offer an advanced level of basic specifications and features while incorporating Fujitsu's forte of human-centric engineering.

The first model offered under the ARROWS brand will be the Docomo Tablet ARROWS Tab LTE F-01D. Going forward, the ARROWS brand lineup will continue to add other smartphones and tablet PCs.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$55 billion) for the fiscal year ended March 31, 2011. For more information, please see

Press Contacts

Public and Investor Relations Division

Company:Fujitsu Limited

All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

This press release has been revised as of December 17, 2018.

Date: 21 September, 2011
City: Tokyo
Company: Fujitsu Limited, , , , , , , , , ,