Skip to main content



Archived content

NOTE: this is an archived page and the content is likely to be out of date.

Asahi Group to Use Fujitsu's Cloud to Visualize Sales Data and Enhance its Analysis for Operations in China

Operational costs cut by 75% with elimination of need for new servers, other ICT assets

Asahi Group Holdings, Ltd.,Fujitsu Limited

Tokyo, August 29, 2011

Fujitsu Limited and Asahi Group Holdings, Ltd. today announced their collaboration on the development of a cloud-based sales data visualization system for three of the Asahi Group's Chinese sales centers in Shanghai, Shenzhen and Dalian. The new system will begin operations in September.

Deployment of the new system will clarify for the Asahi Group customer interactions, the status of orders, and other daily business activities, in addition to enhancing the sharing and analysis of information and standardizing business processes that previously relied on individual employee skills. This will enable the company to develop more competitive sales activities. In addition, the system will allow the Asahi Group to view local information, including data by region and business category, in real time from the company's headquarters so as to quickly and seamlessly respond to changing consumer needs. Moreover, by employing a cloud platform for the system, the company can avoid having to maintain new servers, network devices and other ICT assets. This, in turn, will reduce costs, including operational costs, by 75% (compared to building an on-premise system).

With its abundance of prior experience in the retailing and distribution sector, in addition to its cloud computing and other cutting-edge technologies, Fujitsu was quick to develop the new sales data visualization system. To help the Asahi Group effectively utilize collected information, Fujitsu will be delivering the system in combination with optimal support services.


Since making a full-scale entry into the Chinese market in 1994, the Asahi Group has gradually expanded its beer operations in the country. As part of this expansion, the company came to recognize a number of issues at its centers in China involving the sharing of customer information and the lack of a common management system for sales information. The workload involved in compiling such data had also become considerable. As such, the company explored developing a cloud environment-enabled sales data visualization system as a tool to enhance its business.

System Overview

Larger View (106 KB)

Overview of the Sales Data Visualization System

Fujitsu put together the optimum service combination, and was able to build this system in a short period of time. Utilizing's cloud platform, the system collects and shares customer information, sales figures, and other kinds of numeric data in a cloud environment. This improves business efficiency in the company's sales activities and offers more expeditious customer support. Speeding development of the system was the use of's service, which supports multiple languages. Furthermore, the system leverages the SAP® BusinessObjects™ BI OnDemand cloud-based data analytics tool, which, in turn, enables richly expressive data records.

About the Cloud Platform

Leveraging the advantages of, Fujitsu offers flexible solutions—from consulting to systems integration and maintenance support—to accommodate customer needs and to promote the effective use of ICT. In aiming to support customers' global businesses, accelerate management processes, and reduce costs, Fujitsu performs full-scale optimizations of customers' IT systems.

About the SAP® BusinessObjects™ BI OnDemand Business Analytics Tool

The SAP® BusinessObjects™ BI OnDemand package provided by Fujitsu in the new system has been employed as a tool for analyzing and sharing sales information that is managed on the platform, thereby bringing clarity to the data. By utilizing the software in combination with a cloud environment, the system enables richly-expressive administrative records and other records.

Future Development

In order to further enhance its global business, the Asahi Group will work to foster an even more competitive operational environment in which management plays a direct role, while at the same time accelerating the implementation of the company's growth strategy.

Going forward, Fujitsu will continue to support the Asahi Group as a business partner, while delivering an ICT-enabled environment that generates added value.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$55 billion) for the fiscal year ended March 31, 2011. For more information, please see

Press Contacts

Public and Investor Relations Division

Company:Fujitsu Limited

All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

This press release has been revised as of December 17, 2018.

Date: 29 August, 2011
City: Tokyo
Company: Asahi Group Holdings, Ltd., Fujitsu Limited, , , , , , , , ,