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Fujitsu Launches New Location Data Service SPATIOWL

Delivers new value by providing information to people on-the-move, facilitating urban planning, and offering new services to local residents

Fujitsu Limited

Tokyo, June 14, 2011

Fujitsu today announced the July launch of its new SPATIOWL(1) cloud service that employs location data gathered from vehicles and a variety of sensors.

SPATIOWL consists of two different service types: platform-provisioning service and task-oriented services. The platform-provisioning service uses probe data(2) collected from moving vehicles and vast amounts of location data gathered from various sensors. This diverse assortment of data is analyzed in real-time and delivered through cloud computing as a functional group that is linked with external data. This enables, for instance, corporate and other group customers to develop unique services that employ location-based data to create new value, such as those for reporting traffic information in real-time, those that facilitate urban planning, and the delivery of new services to local residents.

The task-oriented services will be offered in a menu of immediately available services that include traffic information and routing support services for commercial vehicles. In the future, Fujitsu intends to expand this services menu, while at the same time offering services that are even more accurate due to an increase in the amount of data collected.

Fujitsu aims to utilize information and communication technology (ICT) to bring about a human-centric intelligent society in which people can live more prosperous and secure lives. As a way to make this happen, Fujitsu is working to leverage massive volumes of data by capturing and analyzing the vast amounts of data generated by human activity and the movement of things, and harnessing it to develop new insights. SPATIOWL marks the company's first foray into services that enable this.

With the emergence of new mobile devices, PCs, and mobile phones, as well as new services, and due to advances in sensor technologies, in recent years people have been overwhelmed by information in every area of daily life. This has led to a variety of new potential applications—for instance, given the world's roughly one billion automobiles(3), there is the potential to deliver new value by collecting and putting information on these vehicles to use.

By leveraging Fujitsu's expertise in delivering data services to people on the move, and by bringing together vast amounts of location data that have until now been handled separately, the company has made it possible for these different collections of location data to be cross-referenced and mutually supplemental. SPATIOWL is a service that provides such location data to meet the needs of customers.

SPATIOWL

Service Features

1. Correlates and analyzes large volumes of heterogeneous data

The service organizes many categories of data—including probe data from taxis and commercial vehicles, data from people and buildings, sensor data, and Internet data—into layers and then configures the locations into coordinates, thereby enabling correlation and analysis.

2. Delivery as a cloud service for quick and inexpensive use

Building from scratch a system that can collect and process large volumes of data in real-time requires considerable investments in time and resources. By offering as a cloud service, customers can use only the necessary services and analysis results, thereby making for a quick and inexpensive process.

3. Combines data from both Fujitsu and customers to produce new and unique services

Customers can combine their own data of various types with Fujitsu's commercial-vehicle data and taxi-probe(4) data to develop new services.

Service Description

SPATIOWL consists of two types of services: a platform-provisioning service and task-oriented services.

Service Description
Service Function
Platform-provisioning service SPATIOWL Platform Provisioning Service
(User management, data layer management, data processing, traffic management, operational management)
User verification
Device management
Multiple area management
Location information management
Data analysis
External links
Routing search
Traffic prediction
Task-oriented services Probe data access service Traffic information data service Provision of traffic information
Routing condition analysis service Average speeds for designated routes and comparative analysis with times on normal days
Telematics service Moving information service Routing search for smartphones, traffic prediction
Commercial Vehicle Telematics Service * Operational support for commercial vehicles and active management
Voice processing service Voice synthesis, voice recognition and dialogue
Urban information management service Recharging station management Understanding and information on recharging stations and conditions of usage

* Commercial Vehicle Telematics Service is provided in cooperation with Transtron Inc.

1. Platform-provisioning service

This service delivers an application platform for building services that utilize location information. As part of the service, customers have access to a set of functions to handle massive volumes of location data, including location-data management functions, functions for tying in external data, and functions for layering data. Because customers can utilize the individual functions as needed, they can easily develop applications and systems that employ location data.

For example, by taking a jumbled collection of data—including vehicle and traffic data, data on buildings and events, and community data from social networks—and organizing it by location and integrating and using it with flexibility, it becomes possible to easily develop new value-added services around geographic regions or particular preferences.

2. Task-oriented services

These are specialized services that offer data collected by Fujitsu, with analysis, and adaptation for specific purposes. These are currently comprised of the following three services that can immediately be applied to customer operations:

(1) Probe-data access service
The service provides real-time traffic information based on location, time, speed, and other probe data from vehicles operated by Fujitsu. At the same time, the service analyzes the collected data and delivers the results based on the customer's specified terms.

Beginning in July 2011, Fujitsu will offer traffic information data as part of a "Traffic Information Data Service."

(2) Telematics service
The service provides real-time routing and road condition information, which is useful for people and vehicles when traveling.

The "Commercial Vehicle Telematics Service(5)," to be launched in July 2011, will be offered to commercial vehicle manufacturers and other companies as a vehicle maintenance support and vehicle management service that utilizes location, operations and vehicle information from the commercial vehicles used by freight companies. This information can be combined with probe data, building data, and other kinds of data to optimize driver operations and support safer driving.

The "Speech Processing Feature" is a service that synthesizes speech from text data and reads it aloud. This provides drivers with spoken-word access to news and other information.

(3) Urban information management service
This is a service for utilizing information about social infrastructure. For example, it can show and manage information such as the location and current usage status of electric-vehicle recharging stations, and then provide this information to drivers.

Retail Price and Availability

Retail Price and Availability
Service Deployment Cost Monthly Fees
Platform-provisioning service SPATIOWL Platform Provisioning Service
(User management, data layer management, data processing, traffic management, operational management)
650,000 yen From 520,000 yen
Task-oriented services Probe data access service Traffic information data service 500,000 yen From 500,000 yen (Tokyo area)
Routing condition analysis service - -
Telematics service Moving information service - -
Commercial Vehicle Telematics Service Individual estimates based on service content
Voice processing service 500,000 yen From 450,000 yen
Urban information management service Recharging station management - -

Fujitsu's New Service Business Initiatives

Fujitsu is aiming to bring about a human-centric intelligent society in which people can live more prosperous and secure lives. As a new way of employing ICT, the company is working to leverage massive volumes of data by capturing and analyzing the vast amounts of data generated by human activity and the movement of things, and harnessing it to develop new insights.

SPATIOWL is a new service from Fujitsu based on this idea of leveraging such massive volumes of data. The company aims to expand the service to healthcare, energy management, agriculture, and other fields, and is currently developing related services and conducting field trials. Fujitsu is also involved in the development of the technology that underlies these new services, a convergence services platform for collecting and analyzing large volumes of data.

Sales Targets

Cumulative installation total of 400 systems by March 31, 2013


  • [1] SPATIOWL

    A new word that combines the prefix "spatio," meaning "space," with "owl," an ancient symbol of wisdom. SPATIOWL, the name for Fujitsu's new service, represents the delivery to customers of services that provide a wide range of benefits by logically organizing space.

  • [2] Probe information

    Information collected from vehicles such as location, time, and speed data using a sensor, or "probe."

  • [3] One billion vehicles

    Statistics from 2008; Source: "WARD'S," Japan Automobile Manufacturers Association, Inc.

  • [4] Taxi-probe

    Developed using taxi-probe information from the Japanese Ministry of Economy, Trade and Industry (METI)'s Committee for Software Engineering (COSE) project, in which Fujitsu participated.

  • [5] Commercial Vehicle Telematics Service

    This service is provided in cooperation with Transtron Inc.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$55 billion) for the fiscal year ended March 31, 2011. For more information, please see http://www.fujitsu.com

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All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

This press release has been revised as of December 17, 2018.

Date: 14 June, 2011
City: Tokyo
Company: Fujitsu Limited, , , , , , , , , ,