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Fujitsu Introduces docomo STYLE series F-04C

Stylish mobile phone featuring designs inspired by SHIBUYA109

Fujitsu Limited

Tokyo, January 13, 2011

Fujitsu today announced that its new docomo STYLE series F-04C mobile phone will be available from NTT DOCOMO, Inc. in Japan beginning January 19, 2011.

The F-04C mobile phone models have been designed in collaboration with three fashion brands—CECIL McBEE, Pinky Girls, and COCOLULU—from Tokyo's "SHIBUYA109" department store building, which is enormously popular among teenage girls. Each brand's mobile phone handset features a completely original design, ranging from the phone's color scheme and keypad to its exterior design and detailing. The mobile phone is also loaded with a variety of exclusive content, including Kisekae Tools and Deco-mail pictograms®.

Each mobile phone model comes in its own unique package exclusive to the style of each respective fashion brand, and includes an original limited-release shopping bag and a stylus for writing on the phone's screen.

The F-04C is equipped with a 1.3 megapixel interior camera located on the front of the handset allowing users to take clear self-portraits, as well as a feature that allows users to decorate photographs using the attached stylus. Finished pictures can easily be designated as the mobile phone's wallpaper, forwarded via e-mail, or uploaded to a personal blog.

The 5.1 megapixel exterior camera is equipped with convenient photography support features that come close to those found in digital cameras, such as "Search Me Focus" (face recognition), "Smile Finder" and automatic scene recognition.

The mobile phone's slide-screen configuration, which has gained immense popularity among teenage girls, is further enhanced by the Kuru-kuru (swivel) Key that makes selecting pictographs and scrolling through pages effortless. A compact mirror has also been incorporated into the exterior of the slide screen.

The F-04C is available in three color variations according to the fashion brand: CECIL McBEE's Koakuma (coquettish) Pink, Pinky Girls' Love Sweet Pink, and COCOLULU's Star Splash.

docomo STYLE series F-04C

Larger View (108 KB)

Product Features

1. Exclusive collaboration with three fashion brand boutiques from SHIBUYA109

This mobile phone model is designed with a distinctive black and pink color contrast that is characteristic of the CECIL McBEE brand. The CECIL McBEE style is further conveyed by the cute heart designs found on the keyboard and back of the handset.

Pinky Girls
Using Pinky Girls' brand color of pink as a base, this mobile phone model employs a pale shade of the color and incorporates a leopard print for sophistication, appealing to a wide-range of women from teenagers to adults.

This mobile phone model makes a pop fashion statement by incorporating the brand's playful star-pattern motif throughout its design. The side view of the mobile phone features a colorful and distinctive three color combination making the mobile phone attractive from all angles.

In addition, the mobile phones contain a wide variety of exclusive content for each fashion brand, including Kisekae Tool®, Deco-mail pictographs®, Deco-mail pictures®, and photograph frames/stamps. Fujitsu has also prepared original shopping bags (free of charge) and packaging for the mobile phones.

2. 1.3 megapixel interior camera for clear self-portraits and stylus for photo decoration

With its 1.3 megapixel effective resolution interior camera, the F-04C enables users to take self-portraits. Furthermore, the mobile phone's photo decoration feature allows users to effortlessly decorate pictures by using the attached stylus. The mobile phone includes an abundance of content for decorating photos, such as stamps and frames. Finished pictures can easily be designated as the phone's wallpaper, forwarded via e-mail, or uploaded to a personal blog.

3. Stylish compact mirror and swivel key for easy operation

Compact mirror
A stylish compact mirror has been incorporated into the exterior of the slide screen.

Sparkling swivel key for convenient operation
By simply using the Kuru-kuru (swivel) Key, users can effortlessly scroll through e-mail or the address book, as well as select pictographs or perform other operations. With each operation or slide movement, the mobile phone's three LED lights sparkle with a diverse mix of colors for attractiveness. In addition, the jewel-cut Kuru-kuru Key's illuminations further enhance the unique designs of each mobile phone model.

4. Preinstalled with 2,000 Deco-mail pictograms®

The phone comes preinstalled with a total of 2,000 kinds of Deco-mail pictograms®, the bulk of which have been provided by the popular Deco-mail website DCMR. Using these pictograms, users can compose a wide array of stylish and expressive e-mails.

Compatibility with Key Services

  • i-concier®
  • i-Bodymo™
  • i-Widget®
  • FOMA® High-Speed (7.2 Mbps)
  • World Wing® international roaming (3G)
  • 2in1®
  • DCMX®
  • Data Security Service

Product Specifications

  • Size: 111 × 50 × 14.9 mm (17.1 mm at thickest point)
  • Weight: 128 g
  • Continuous Standby Time:
    550 hours static
    380 hours moving
  • Continuous Talk Time:
    220 minutes in voice mode
    100 minutes in videophone mode
  • Main Display: 3.0" TFT color LCD full wide VGA (480 ×854 dots)
  • Camera:
    Back side (exterior): 5.1 megapixel effective resolution, CMOS sensor
    Front side (interior): 1.3 megapixel effective resolution, CMOS sensor

About Fujitsu

Fujitsu is a leading provider of ICT-based business solutions for the global marketplace. With approximately 170,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.6 trillion yen (US$50 billion) for the fiscal year ended March 31, 2010. For more information, please see:

Press Contacts

Public and Investor Relations Division

Company:Fujitsu Limited

Docomo STYLE series, Kisekae Tool, Deco-mail, Deco-mail Pictograms, Decome, i-Bodymo, FOMA, i-concier, i-Widget, WORLD WING, 2in1, DCMX, i-mode, and iMenu are trademarks or registered trademarks of NTT DOCOMO, Inc.CECIL McBEE is a registered trademark of Japan imagination Co., Ltd.Pinky Girls is a registered trademark of Sanei-International Co., LtdCOCOLULU is a registered trademark of EXIV CO., LTDDCMR is a registered trademark of Terajima Joho Kikaku Co., Ltd.Kuru-kuru Key is a trademark of Fujitsu Limited.All other product or company names mentioned herein are trademarks or registered trademarks of their respective firms.

Date: 13 January, 2011
City: Tokyo
Company: Fujitsu Limited, , , , , , , , , ,