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Fujitsu Hosts the FUJITSU Design Award 2011: A LIFE with Future Computing

Leading the way to new lifestyles made possible by next-generation computing

Fujitsu Limited,Fujitsu Design Limited

Tokyo, October 28, 2010

Fujitsu Limited and Fujitsu Design Limited today announced that they are hosting the FUJITSU Design Award 2011, a full-scale international design competition open to designers around the world aimed at the development of PC-related designs that bring innovation to people's daily lives.

Design entries will be accepted in two categories: (1) future notebook PC designs for the year 2013; and (2) future next-generation computing designs for the year 2020 that help bring innovation into people's daily lives. Entry submissions will be accepted between October 28, 2010, and January 31, 2011. Winners will be announced in mid-April 2011.

Fujitsu plans to hold an event to officially announce the design competition at the Super Studio venue inside of the "Environment Design Exhibition Tent" at Tokyo Designers Week, located on the grounds in front of the Meiji Memorial Picture Gallery at Meijijingu Gaien in Tokyo, on October 29, 2010.


The new design competition, which is based on Fujitsu's "shaping tomorrow with you" brand promise, is an initiative aimed at implementing product ideas requested by customers. By inviting customers from around the world to express their needs and submit their ideas regarding Fujitsu's LIFEBOOK series of notebook PCs and next-generation computing, Fujitsu is striving to bring about a prosperous future for its customers.

Rather than simply aiming for stylish designs, Fujitsu's strategic emphasis is on "Human Centered" designs, which focus on the user's perspective. Fujitsu believes this concept is essential for bringing innovation to people's lives through next-generation computing.

The new design competition is being administered in collaboration with designboom®, a leading design website read by designers across the world, and DESIGN ASSOCIATION, an organization that produces design-related events of various genres.

Contest Overview


FUJITSU Design Award 2011: A LIFE with Future Computing

Hosted by

Fujitsu Limited, Fujitsu Design Limited




Designs in the LIFEBOOK category of notebook PCs, and designs in the LIFE-DESIGN category that leverage the power of next-generation computing

(1) LIFEBOOK Category: Notebook PC designs for the year 2013
We are looking for new product designs for our LIFEBOOK notebook PC series targeted for release in 2013. Designs need to incorporate network functionality and employ computing technologies. Think about the different ways in which the notebook you design can be used, and describe to us the next-generation computing device of your dreams.

The LIFEBOOK is a series of notebook PCs made by Fujitsu that are designed to serve as "life partners" for users. The LIFEBOOK is designed based on four values:

  • Innovation
  • Reliability
  • Human Centric Design
  • Green/Eco-friendliness

(2) LIFE-DESIGN Category: Designs for the year 2020 that leverage the power of computing to create new lifestyles for users
We want you to design and propose an innovative "lifestyle" for the year 2020 that benefits from network-enabled computing technology. In your design, please take into consideration all the possible ways in which users can utilize the technology, such as both inside and outside of the household. We welcome designs for next-generation computing based on innovative service concepts that make our daily lives more prosperous.

Entry Period

October 28, 2010 to January 31, 2011


Designers inside and outside of Japan (professionals, amateurs, and students)

Submission Method

Please use the entry form at designboom's official site: FUJITSU DESIGN AWARD 2011

Panel of Judges

Ross Lovegrove
Mr. Ross Lovegrove is an industrial designer born in England in 1958, who graduated from the Royal College of Art. He worked as a designer for Frog Design, and later joined Atelier de Nimes. In 1990, he set up his own design office in London, known as Studio X. He is highly regarded for his designs based on avant-garde concepts, and has exhibited work in the Museum of Modern Art in New York, Centre Pompidou in Paris and the Design Museum of London. He is the winner of numerous awards including the World Technology Award from Time Magazine, and the Red Dot Design award.
MAD Ma Yansong
Mr. Ma was born in Beijing in 1975, and has a postgraduate degree in architecture from Yale University in the USA. Ma worked at Zaha Hadid Architects in London, and Eisenman Architects in New York. In 2004, he formed MAD, a Beijing-based design office dedicated to innovation in architectural practice, landscape design and urban planning. He is featured in the Icon Magazine article "The 20 Essential Young Architects", and has won the Young Architect Award numerous times from the Architecture League of New York.
Birgit Lohmann (design Chief Editor)
Born in Hamburg, Birgit studied industrial design in Florence. Since 1987, she has been involved in a number of leading architecture and design projects in Milan, Italy and worked as a design historian for justice departments and international auction houses. As a researcher and lecturer, she has conducted seminars on industrial design at a number of international universities. In 1999, she co-founded designboom, where she is currently editor in chief, head of educational programming and curator for international exhibitions.
Gwenael Nicolas
Mr. Gwenael Nicolas was born in France in 1966, and came to Japan in 1991 after studying industrial design at RCA (London), and working on interior design at E.S.A.G (Paris). In 1998, he formed his own design studio known as "Curiosity", focusing on the seamless integration of everything from construction to interiors, products, and packages in lifestyle. He is well known for his interactive experience design of the "Lexus RX Museum" and "Light-Light". He is the winner of the third annual Ku/Kan Symposium.
Toshiyuki Inoko
Mr. Toshiyuki Inoko is the representative of Team Lab, a group of ultra technologists made up of engineers, designers, architects, CG animators, and mathematicians. While blurring the boundaries of technology, art and design, their work focuses on surpassing the media of the WEB, installation art, and robots. They developed the "Iza" website for Sankei Digital, Inc., and the "" website for Tokyu Hands. Their work was nominated by the jury of the Japan Media Arts Festival. They have pieces on display at the Louvre Miyauchi National Museum of Decorative Arts.
Nobuo Otani (Corporate Vice President, Fujitsu Limited)
Kimitaka Kato (President, Fujitsu Design Limited)


  • Grand Prize: One design (cash prize of 30,000 euros)
  • Runner-Up Prize: Two designs - one from each category (cash prize of 10,000 euros)
  • Judge's Special Awards: Seven designs (cash prize of 1,000 euros each)
  • Honorable Mention: Several designs


For more information, please visit the Fujitsu Design Award 2011 website at:

About Fujitsu

Fujitsu is a leading provider of ICT-based business solutions for the global marketplace. With approximately 170,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.6 trillion yen (US$50 billion) for the fiscal year ended March 31, 2010. For more information, please see:

Press Contacts

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Company:Fujitsu Limited

All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

This press release has been revised as of December 17, 2018.

Date: 28 October, 2010
City: Tokyo
Company: Fujitsu Limited, Fujitsu Design Limited, , , ,