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Fujitsu Releases One-Touch Internet Access "Raku-Raku" Mobile Phone

Fujitsu Limited

Tokyo, July 21, 2010

Fujitsu today announced that its new Raku-Raku Phone 7 will be available in Japan beginning July 23, 2010, through sales partner NTT DOCOMO, INC.

The new Raku-Raku (meaning "easy-to-use" in Japanese) Phone 7 is designed to make the Internet more accessible to senior citizens by introducing a one-touch access button to the i-mode mobile Internet system. Users also have access to a special website with carefully selected travel and gourmet information tailored to the needs of senior citizens. This service is jointly offered with Nifty Corporation for no monthly fee(1).


Ever since its debut with the F671i model in September 2001, Fujitsu's Raku-Raku Phone series has been extremely popular, selling over 17.8 million units as of June 30, 2010. While it remains popular, especially with senior citizens, most customers use it primarily for phone calls and e-mail, without taking advantage of other Internet services, such as i-mode. According to a recent Fujitsu study, as much as 53% of customers have expressed interest in using the Internet via their mobile phones.

The Raku-Raku Phone 7 is designed to do just that. The new model is equipped with the "Raku-Raku Site Button", which gives one-touch access to i-mode. In addition, without a monthly fee, users can also access the "Raku-Raku Japan Reports", a special website with seasonal travel and gourmet information tailored to the needs of senior citizens.

Other new features of the Raku-Raku Phone 7 include the upgraded smart camera with 8.1-megapixel resolution, GSM (Global System for Mobile Communications) for international roaming, and advanced human-sensing applications. The "Naoko Takahashi's Walking Clinic" application featuring Japan's Olympic gold medalist and former marathon runner, Ms. Naoko Takahashi, is designed to help senior citizens enjoy walking and stay fit.

The Raku-Raku Phone 7 includes a range of services and features that work with senior citizens, helping them move from basic use to full enjoyment of mobile phones.

docomo Raku-Raku Phone 7

Larger View (86 KB)

Product Features

1. Support for i-mode

  • "Raku-Raku Site Button"
    By simply pressing the "Raku-Raku Site Button", users can easily access the Raku-Raku i-menu, which provides users with useful information such as the news, weather, and transit details.
  • "Raku-Raku Japan Reports"
    A special website for Raku-Raku Phone users, available under the Raku-Raku i-menu for no monthly fee. It features quality articles on subjects of interest to senior citizens, such as travel and cuisine, updated daily.
  • News window as digital photo frame(2)
    Placing the Raku-Raku Phone 7 in its holder activates the news window, which automatically displays a slideshow of photos stored on the mobile phone, acting as a digital photo frame.

2. 8.1-megapixel "Smart Camera"

  • Smile detector
    This feature trips the shutter automatically when it detects that the subjects are smiling.
  • Automatic scene recognition
    The camera automatically recognizes different scenes, such as landscapes, portraits, night scenes, and close-up shots, and changes shooting modes accordingly. It can also recognize QR (quick response) codes automatically.
  • High-sensitivity mode equivalent to ISO 12800(3)
    With a maximum sensitivity equivalent to ISO 12800, the camera can shoot in the dark and produce bright photos without blurring.
  • Finger-in-frame alarm
    The camera automatically detects if the user's finger is obscuring the lens, and immediately notifies the user by displaying an alert message on the screen.
  • Tracking focus
    The tracking focus captures subjects in motion and is best-suited for photographing children and pets.

3. Water resistance

  • Water-resistant (IPX5/IPX7/IPX8(4)) and dust-resistant (IPX5(5)) features enable users to rinse the mobile phone with water when necessary.

4. Full-featured electronic dictionaries

  • The Raku-Raku Phone 7 is loaded with comprehensive Japanese, Japanese-English, and English-Japanese electronic dictionaries. Useful information on almost any subject is a quick search away.

5. Easy-to-use features

  • One-touch opening
    The clamshell mobile phone can be opened easily with the touch of a button. When the mobile phone is ringing, pressing the button can open the phone while automatically answering it.
  • Voice input activation
    To learn more about how to use the Raku-Raku Phone 7, search functions are divided into categories such as "contents," "search," and "keywords". The mobile phone also is equipped with a "speak and search" function that allows users to utter simple commands into the phone to conduct a variety of searches.

6. Easy-to-read features

  • 3" transflective "all-round" wide VGA LCD display
    Compared to its predecessor, the new mobile phone's display is larger and has almost four times the pixel count, making it sharper and easier to read. The high resolution means that text is crisp, with detailed letterforms. In addition, an optical sensor is built in which measures ambient light and automatically adjusts the screen's brightness to suit surrounding conditions.
  • Universal Design font
    The font used on this mobile phone is a refinement over its predecessor, and preserves space between characters and around diacritic marks for noticeably improved readability.

7. Other useful features

  • "Naoko Takahashi's Walking Clinic"
    This application analyzes the user's stride and gives advice accordingly, based on the method developed by Japanese Olympic gold medalist and former marathon runner, Ms. Naoko Takahashi. The application also connects to i Bodymo™ to display routes and workout statistics.
  • "ETGA Swing Lesson" for Raku-Raku Phone
    This application monitors and measures golf-swing movements when the Raku-Raku Phone 7 is clipped to the user's waist. Using this data, the mobile phone provides a diagnosis of the swing and advice for improvement based on the principles developed by professional golfer, Mr. Tadashi Ezure.
  • Undo function
    If the user accidentally deletes texts while typing, the undo function allows the user to go back a step to restore it.

Other Supported Services

  • WORLD WING® international roaming service (3G+GSM)
  • i Bodymo™
  • Area Mail


Size: 110 × 50 × 15.5 mm (19 mm at thickest point)
Weight: 123 g (including battery pack)
Continuous standby time (FOMA/3G): static (automatic): ~590 min
moving (automatic): ~360 min; (3G fixed): ~380 min
Continuous standby time (GSM): static (automatic): ~300 min
Continuous talk time (FOMA/3G): ~170 min (voice); ~110 min (videophone)
Continuous talk time (GSM): ~210 min
Main display: 3" color transflective TFT LCD wide VGA (480 × 800 dots)
Backside display: 2" color transflective TFT LCD (240 × 320 dots)
Cameras: Backside: 8.1 megapixel CMOS
Frontside: 330,000 pixel CMOS
Colors: Gold, Dark Silver, Pink, Red

  • [1] No monthly fee

    Packet-communications charges still apply. Depending on frequency of use, packet-communications charges may become considerably higher. Customers may wish to consider subscribing to NTT DOCOMO's flat-rate services, such as the "Packet-hodai Double".

  • [2] As digital photo frame

    Requires advance setup.

  • [3] ISO 12800

    Effective up to "L" sized photos (1080 × 1920). Still images at the "4L" size (2448 × 3264) are limited to ISO 6400 and lower. ISO is a numerical representation of light-sensitivity for film, with higher values indicating higher sensitivity, allowing dark scenes to be captured.

  • [4] IPX5/IPX7/IPX8

    The IPX5 rating implies that the mobile phone can normally function after being placed on a turntable and sprayed with water from a nozzle with a diameter of 6.3 mm at a rate of 12.5 liters per minute from a distance of approx. 3 m for at least 3 minutes. The IPX7 rating implies that the mobile phone can normally function after being submerged in room-temperature tap water at a depth of 1 m for 30 minutes. The IPX8 rating implies that the mobile phone and camera can normally function after being submerged in room-temperature tap water at a depth of 1.5 m for 30 minutes.

  • [5] IP5X

    The IP5X rating indicates that the mobile phone can be left in an environment with dust particles with a diameter of 25 µm or less for 8 hours and still function and remain safe.

About Fujitsu

Fujitsu is a leading provider of ICT-based business solutions for the global marketplace. With approximately 170,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.6 trillion yen (US$50 billion) for the fiscal year ended March 31, 2010. For more information, please see:

Press Contacts

Public and Investor Relations Division

Company:Fujitsu Limited

i-mode, i Bodymo, WORLD WING, and Area Mail are trademarks or registered trademarks of NTT DOCOMO Inc.All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 21 July, 2010
City: Tokyo
Company: Fujitsu Limited, , , , ,