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Fujitsu Introduces New Visual Identity to Express "shaping tomorrow with you"

Fujitsu Limited

Tokyo, June 18, 2010
New design that embodies a dialogue with customers.

Fujitsu announced today that, to commemorate the 75th anniversary of its foundation, it will introduce, worldwide, a new visual identity to express the brand promise, "shaping tomorrow with you."

The new design symbolizes the importance of developing a dialogue with customers, a crucial concept in making the brand promise a reality. To convey this idea, the new graphic design is derived from the "F" in Fujitsu's logo.

The Fujitsu Group's new brand promise, "shaping tomorrow with you," articulates the importance Fujitsu places on working with its customers to contribute to their success, building long-term partnerships, and harnessing the power of information and communications technology to enable people to expand their possibilities.

In an effort to convey this sentiment in all of its business activities, the Fujitsu Group will begin to employ the new brand design worldwide.

Features of the Visual Identity

"F" in Fujitsu's logo symbolizes a dialogue.

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  • The design embodies the significance of developing a dialogue with customers, an important approach in making Fujitsu's brand promise a reality.
  • By associating the company's new graphic design—which symbolizes this dialogue—with the "F" in Fujitsu's logo, a symbol of the Fujitsu Group, the company is emphasizing its distinctive corporate character.

In striving to further transform itself into a truly global corporation, the Fujitsu Group plans to use this visual identity to improve recognition of Fujitsu around the world. This new visual identity reaffirms Fujitsu's commitment to working with customers to bring about a prosperous future.

About Fujitsu

Fujitsu is a leading provider of ICT-based business solutions for the global marketplace. With approximately 170,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.6 trillion yen (US$50 billion) for the fiscal year ended March 31, 2010. For more information, please see:

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Public and Investor Relations Division

Company:Fujitsu Limited

All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

This press release has been revised as of December 17, 2018.

Date: 18 June, 2010
City: Tokyo
Company: Fujitsu Limited, , , , ,