Skip to main content
  1. Home >
  2. About Fujitsu >
  3. Resource Center >
  4. News >
  5. Press releases >
  6. 2010>
  7. Fujitsu Introduces docomo STYLE series™ F-08B

Fujitsu Introduces docomo STYLE series™ F-08B

- Simple-to-use, water-resistant mobile phone that ensures long-lasting comfort -

Fujitsu Limited

Tokyo, June 15, 2010

Fujitsu today announced that its new STYLE series F-08B mobile phone will be available from NTT DOCOMO, Inc. in Japan beginning June 18, 2010. This stylish mobile phone features a simple design, which is characterized by the "ekubo" (meaning "dimple") indentation on its front panel. As a water-resistant phone, the F-08B is suitable for users looking to select a mobile phone to their liking which they can use for a long period of time.


As the upgrade cycle for mobile phones continues to lengthen, there is a growing need to accommodate users who tend to use their mobile phones for an extended period of time. The F-08B features a simple design that users will never tire of, including an "ekubo" indentation on the phone's front panel that resembles a dimple. When a user touches the "ekubo" (or " dimple"), the phone senses the pressure and produces a delicate light. The illuminations also light up when a call or e-mail is received. Users can choose up to 406 different illumination patterns(1), including a candle flame-like pattern that flickers based on 1/f fluctuations(2).

The mobile phone is also equipped with a plethora of other features to satisfy diverse user needs, including enlarged fonts, enhanced privacy mode, one-segment TV, "Osaifu-Keitai" (literally "wallet mobile phone"), and an exercise monitor. Furthermore, due to its water-resistant feature (IPX5/IPX7/IPX8(3)), the phone is suitable for use in a wide range of situations, such as in the kitchen or bathroom.

The F-08B is available in five colors: Innocent White, Rose Gold, Pale Green, Baby Pink, and Ash Black.

The docomo STYLE series F-08B is a superbly practical water-resistant phone that will ensure long-lasting comfort in use.

docomo STYLE series F-08B

Larger View (48 KB)

Product Features

1. "ekubo" design and illuminations
The phone's natural and simple form is accented with an "ekubo" indentation that resembles a dimple. The "ekubo" is highlighted with delicate illuminations that shine softly and naturally. Users can configure their favorite illumination patterns from up to 406 different combinations, including a candle flame-like pattern that flickers based on 1/f fluctuations. In addition, with seven different colors incorporated into the keypad backlight, users can turn on a rainbow key illumination feature whenever a key is pressed or the phone is opened.

2. Water-resistance (IPX5/IPX7/IPX8)
The water resistance (IPX5/IPX7/IPX8) feature of F-08B makes it possible for users to operate the phone with wet hands while cooking in the kitchen or bathroom, thereby expanding the range of situations in which users can use their mobile phones.

3. Easy-to-read buttons and enlarged fonts
The F-08B employs a user-friendly button design, as well as a feature that displays lists and submenu texts using enlarged characters.

Compatibility with Other Key Services

  • i-concier®
  • i-Widget
  • i Bodymo™
  • FOMA® High-Speed (7.2 Mbps)
  • i-appli online
  • World Wing® international roaming service (3G)
  • 2in1®
  • Osaifu-Keitai
  • DCMX®

Product Specifications

Size (height, width, thickness): 109mm × 50mm × 15.2mm (17.8mm at thickest point)
Weight: 118g (with battery pack)
Continuous Standby Time: 500 hours in FOMA 3G static (automatic)
370 hours in FOMA 3G moving
Continuous Talk Time: 190 minutes in FOMA voice mode
90 minutes in FOMA videophone mode
Main Display: 3" color LCD wide VGA (480 x 854 dots)
Camera (back side): 5.1 megapixel effective resolution, CMOS sensor
Colors: Innocent White, Ash Black, Rose Gold, Baby Pink, Pale Green

  • [1] Up to 406 different illumination patterns

    When configuring the illuminations for incoming phone calls and e-mails.

  • [2] 1/f fluctuations

    A rhythmic pattern that occurs naturally in the human mind in which regularity and irregularity are in harmony. Derived from the chaos theory, it is said to have a relaxing effect on people.

  • [3] IPX5/IPX7/IPX8

    The IPX5 designation indicates that the mobile phone can normally function after being sprayed with water from a nozzle with a diameter of 6.3 mm at a rate of 12.5 liters per minute from a distance of approximately 3m for a period of at least 3 minutes. The IPX7 designation indicates that the phone can normally function after being immersed in room-temperature tap water to a depth of 1 m for 30 minutes. The IPX8 designation, in the case of the F-08B, indicates that the phone normally functions after being immersed in room-temperature tap water to a depth of 1.5 m for 30 minutes, and that the camera can also function while being underwater for 30 minutes.

About Fujitsu

Fujitsu is a leading provider of ICT-based business solutions for the global marketplace. With approximately 170,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.6 trillion yen (US$50 billion) for the fiscal year ended March 31, 2010. For more information, please see:

Press Contacts

Public and Investor Relations Division

Company:Fujitsu Limited

docomo STYLE series, FOMA, i-concier, i-Widget, i Bodymo, i-mode, WORLD WING, 2in1, and DCMX are trademarks or registered trademarks of NTT DOCOMO, Inc. All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 15 June, 2010
City: Tokyo
Company: Fujitsu Limited, , , , ,