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Fujitsu's Pledge to Customers: "shaping tomorrow with you"

- Group-wide branding program commemorates 75th anniversary -

Fujitsu Limited

Tokyo, March 29, 2010

Fujitsu today announced that, to commemorate the 75th anniversary of its foundation, it has created a new brand promise as a pledge to its customers: "shaping tomorrow with you."

"Shaping tomorrow" reflects Fujitsu's desire to contribute to the success of its customers and to society by harnessing the power of information and communications technologies. "With you" conveys Fujitsu's customer-centric approach to business, inherent in its corporate philosophy, the FUJITSU Way(1). "Shaping tomorrow with you," therefore, communicates Fujitsu's commitment to working with customers to bring about a prosperous future.

Significance of Brand Promise

A brand promise expresses the value a company delivers to its customers. The Fujitsu Group's new brand promise, "shaping tomorrow with you," articulates the importance Fujitsu places on working with its customers to contribute to their success, building long-term partnerships, and harnessing the power of information and communications technology to enable people to expand their possibilities.

Fujitsu today operates through about 540 group companies in 60 countries around the world and employs more than 170,000 people. Fujitsu seeks to further differentiate itself as an attractive partner to its customers through each employee's endeavors to make the promise of "shaping tomorrow with you" a reality in every aspect of Fujitsu's product, services, and support business.

A group-wide branding program will be a key part of Fujitsu's continuing transformation into a truly global organization.

  • [1] FUJITSU Way

    Embodying the philosophy of the Fujitsu Group and the values and principles that its employees follow in their daily activities, the FUJITSU Way provides an indispensible foundation for the continued transformation of the Fujitsu Group and the global promotion of its business activities.

About Fujitsu

Fujitsu is a leading provider of IT-based business solutions for the global marketplace. With approximately 175,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.6 trillion yen (US$47 billion) for the fiscal year ended March 31, 2009. For more information, please see:

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Company:Fujitsu Limited

All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

This press release has been revised as of December 17, 2018.

Date: 29 March, 2010
City: Tokyo
Company: Fujitsu Limited, , , , ,