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Fujitsu Revamps Sales Force Structure of Its Electronic Devices Business

Fujitsu Limited,Fujitsu Devices Inc.

Tokyo, September 13, 2007

Fujitsu Limited today announced that the sales organizations of Fujitsu Limited's Electronic Devices Business Group and Fujitsu Devices Inc. will be integrated as of October 1, 2007. The combined entity, to be renamed Fujitsu Electronics Inc. ("FEI"), will consolidate the sales forces of Fujitsu's electronic devices products and will aim to become the industry leader of the market in Japan.

In addition to offering device products manufactured by Fujitsu Limited and the Fujitsu Group, FEI will also offer a comprehensive selection of products from other manufacturers. This will enable Fujitsu Limited and FEI to offer further enhanced fine-tuned service to their customers.

On May 24 of this year, Fujitsu Limited announced that it would make Fujitsu Devices Inc., the largest distributor in Japan of Fujitsu Limited's Electronic Devices Business Group, a wholly-owned subsidiary. This change was completed on August 1, 2007.

On October 1, 2007, the sales divisions of Fujitsu Limited's Electronic Devices Business Group and Fujitsu Devices Inc. will be integrated, and Fujitsu Devices will be renamed as Fujitsu Electronics Inc. (FEI). Certain engineering functions currently offered by Fujitsu Devices will be consolidated to Fujitsu Limited's Electronic Devices Group, while development functions for accommodating customer specifications will be strengthened by offering them through FEI, enabling the company to offer system solution proposals that are closely attuned to customer needs.

In addition to being fully responsible for sales and support of Fujitsu's electronic device products, FEI will also offer all of the products that had thus far been offered by Fujitsu Devices, including products from Fujitsu Group companies - such as Fujitsu Component Limited and Fujitsu Media Devices Limited - as well as those of other companies, such as flash memory from Spansion Inc.

As a result of this sales force integration, Fujitsu and FEI will strengthen solution sales capabilities and deepen communication between their sales and manufacturing front lines, thereby enabling the companies to offer their customers exceptional service as a one-stop solution provider.


President and CEO:

Kunihiko Wada
(Currently: President and CEO of Fujitsu Devices Inc.)


Approximately 3.7 billion yen

Shareholder composition:

100% held by Fujitsu Limited (wholly-owned subsidiary of Fujitsu Limited)

Date of change of company name registration:

October 1, 2007 (Fujitsu Devices Inc. will continue to exist as a corporate entity)


Tokyo (Shinjuku ward)

Sales Forecast:

310 billion yen (forecast for fiscal 2007, consolidated basis)

Number of employees:

Approximately 900

Nature of business:

Sales and technical support of Fujitsu Limited’s Electronic Devices Business Group products, Fujitsu Group products, and products from other manufacturers with which FEI has distributor agreements.

About Fujitsu

Fujitsu is a leading provider of customer-focused IT and communications solutions for the global marketplace. Pace-setting device technologies, highly reliable computing and communications products, and a worldwide corps of systems and services experts uniquely position Fujitsu to deliver comprehensive solutions that create infinite possibilities for its customers' success. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 5.1 trillion yen (US$43.2 billion) for the fiscal year ended March 31, 2007. For more information, please see:

Press Contacts

Public and Investor Relations

Company:Fujitsu Limited

Customer Contacts

Business Promotion Division
Electronic Devices Business Unit

Phone: Phone: +81(3)5322-3327
Company:Fujitsu Limited

Customer Contacts

General Affairs and Human Resources Dept.
General Affairs Section

Phone: Phone: +81(3)3490-6681
E-mail: E-mail:
Company:Fujitsu Devices Inc.

All company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 13 September, 2007
City: Tokyo
Company: Fujitsu Limited, Fujitsu Devices Inc., , , ,