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iF product design award 2013 FUJITSU's new VI
The new Visual Identity from FUJITSU translates the brand promise "shaping tomorrow with you" into a unique visual design. The overall aim is to express the individual strength of FUJITSU – the cooperation with customers. Under these requirements the central design element, the "Response Module" was developed. It is applied to all materials and embodies the communication, dialogue-driven character of the ICT company. Since it was derived from the FUJITSU logo, this symbol along with the FUJITSU Sans corporate typeface significantly contributes to the unique brand presence.
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