Fujitsu Retail Engagement Analytics Delivers In-store Intelligence for a New Generation of Connected Retailers
- Aggregated data solution enables retailers to track, capture and analyze in-store shopper behavior and engagement
- Dashboards, reports, and heat maps provide clear actionable insights needed to optimize everything from store layout to staffing patterns
- Real-time information guides store managers on proactive steps to improve in-store shopping experiences and reduce checkout queues
How Fujitsu REA works
Fujitsu REA uses patented Flow Discovery Technology2 to deliver detailed and reliable analysis of shopper behavior. It collects data from multiple sources including Wi-Fi access points, and cameras, combining this with enterprise information such as PoS transaction data, weather and demographic details. Store managers are presented with these insights via customizable dashboards, reports, heat maps and floor maps that provide a transformational and visual means of understanding, analyzing and responding to dynamic shopper behavior.
Through adopting Fujitsu REA, store associates and managers can understand how consumers interact with physical store space, and quickly visualize traffic density or dead zones. This leads to more insightful decision-making with regard to the re-location of merchandise, adjustment of lighting, or deployment of sales assistants, all with a view to improving experience for customers and driving revenue.
Retailers can also pre-program proactive, real-time alerts to help avert potential problems – for example, by highlighting growing customer traffic congestion in different departments or at a specific set of cash registers. Additionally, analytical insights provide a rich and accurate source of data for business teams planning store layouts, merchandising, marketing, CRM and labor scheduling.
Delivered as a cloud offering, Fujitsu REA is based on a platform specifically designed for precision analytics at scale and up to 500 times3 faster than traditional databases, made possible by advanced high-performance Fujitsu database technology.
The Fujitsu REA solution is built from the ground up with maximum security and privacy in mind. To address customer and country-specific privacy policies, Fujitsu can also deliver a privately hosted version via the company’s global network of data centers. Alternatively, REA is available via AWS and Microsoft Azure clouds.
The Fujitsu Retail Engagement Analytics solution is available from October 2016 in selected European markets– initially in Denmark, Finland, France, Germany, Ireland, Italy, the Netherlands, Portugal, Sweden, Spain and the UK.
Notes to editors
1 The Fujitsu Connected Retail concept
Fujitsu’s international strength and continuous investment in technology innovation allows the company to deliver consistent services to its customers. Fujitsu is committed to using its size, scope and experience as one of the world’s largest IT companies to deliver global capabilities with local responsiveness and know-how. This encompasses:
- In more than 100 countries around the globe
- End-to-end portfolio of retail applications, devices and supporting services
- One-stop-shop with the majority of products and solutions developed by Fujitsu
Fujitsu retail solutions cover the whole value chain – from store, warehouse and headquarter to the backbone in the data center. It transforms the customer experience in stores and across channels, and has the retail solution intellectual property, process knowledge and integration skills to make a difference.
2 Flow Discovery technology is an extension to the Fujitsu Automated Process Discovery (APD) technology. Flow Discovery allows the shopper tracking through the store to be visualized using the facts and evidence from data sources to trace and render the route ‘as it happens’. This approach and technology allows us to use non-invasive techniques to gather and process the evidence very efficiently into a comprehensive and accurate picture.
3 Using columnar-oriented data store approach along with indexing of columns and data compression, reduces the disk access time and enables Fujitsu to achieve faster query time over a large volume data sets. The performance advantage is on the order of 500x over traditional row-based store. For more information, please see:
Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 155,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.5 trillion yen (US$40 billion) for the fiscal year ended March 31, 2017. For more information, please see http://www.fujitsu.com.
All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.
Date: 23 September, 2016