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Denmark VoIP Solution to Complement Rautakirja's Patja Service

May 21, 2007

Fujitsu Services Oy in Finland will implement an extensive VoIP solution to the Rautakirja Group in the course of 2007.

The three-year agreement covers subscriptions for both the fixed and mobile phone network and all phone traffic. In addition, it incorporates the contact center service to Finnkino and Best Price Mobile service which finds the lowest price routes for international mobile calls.

The life of our existing phone system is coming to an end, as it no longer meets our business requirements. With the new IP-based solution, we are seeking to improve our customer service in the form of better staff availability. We will also be mapping out the possibilities to integrate the phone system in our sales system as well as other background services, whereby the system would generate us further business benefits," says Senior Vice President Hellevi Kekäläinen of Rautakirja.

Among other things, Fujitsu's international capacity was a decisive factor in the successful agreement negotiations. In addition to Finland, Rautakirja has operations also in Holland, the Baltic countries, Russia, Romania and Germany. According to Hellevi Kekäläinen, the integration of Rautakirja's international operations to the phone system is an option which will be further explored once the first phase of the project has been implemented.

The VoIP solution complements Rautakirja's Patja service, which was launched last spring. The Patja service covers nearly 800 workstations.

About Rautakirja

Rautakirja is the market leader in kiosk operations, press distribution, and movie theatres in Finland and in the Baltic countries as well as in the Romanian market for press distribution. Moreover, it leads the Finnish and Estonian markets for bookstores, and from the beginning of 2007 also the Dutch market for press distribution. The press distribution and the kiosk operations businesses have further expanded into the Russian market. Rautakirja is part of SanomaWSOY, the leading media group in the Nordic region.

Hellevi Kekäläinen

Telefon: Telefon: +358 9 852 8211
Senior Vice President, Corporate Finance & Administration

Tuomas Tanska

Telefon: Telefon: +358 45 7880 1341
Sales Manager

Satu Pelttari

Telefon: Telefon: + 358 45 7880 9624

Date: 21 May, 2007