CSR at Fujitsu is practiced by implementing the Fujitsu Way. In all its business activities, by implementing the Fujitsu Way in light of the expectations and needs of multiple stakeholders, the Fujitsu Group contributes to the sustainable development of society and the planet. Our CSR initiatives focus on the five challenges below.
In addressing these challenges, we demonstrate a commitment to responsible business operations as a global ICT company.
In December 2010, the Fujitsu Group established a corporate social responsibility (CSR) policy and determined five priority issues around which it will focus its CSR practices.
Based on this CSR policy, the Group will focus on five priorities in a more forceful response to the multiple needs and expectations of stakeholders so as to contribute to the sustainable development of society and the planet, discharging its responsibilities as a truly global ICT company. In addressing the priority issues, Fujitsu will set short- and medium-term objectives and follow the PDCA cycle in making actual progress.
This progress will be disclosed within and outside the company and shared while CSR activities are being made an integral part of management.
In setting priorities, the CSR Promotion Committee, which has representatives from all concerned departments of the Company, formed a basic strategy working group that considered the Global Reporting Initiative guidelines and other internationally recognized CSR norms, identified global social problems, and held repeated discussions to decide those which Fujitsu should address as priorities. Two dialogue sessions were also held with stakeholders, in which they were represented by outside experts, deepening our understanding of their needs and expectations.
* The Fujitsu Group's Stakeholders: The Group sees its customers, employees, business partners, shareholders and investors, and global and local communities as its stakeholders. Government authorities, NPOs, and NGOs are particularly important stakeholders in these global and local communities.
Fujitsu will focus on the following five priority issues in implementing its CSR practices. By pursuing these issues, Fujitsu will promote responsible management as a global ICT company.
Three committees have been set up and charged with promoting the uptake and firm establishment of the Fujitsu Way as the cornerstone of the Fujitsu Group's CSR activities. Reporting directly to the Management Council, they are the Fujitsu Way Promotion Council, Risk Management & Compliance Committee, and the Environmental Management Committee.
To promote CSR management across the entire Fujitsu Group, the CSR Promotion Committee has been established under the chairmanship of the vice president and representative director in charge of global corporate affairs and with administrative support from the CSR Promotion Department. The Committee sets key performance indicators (KPI), communicates information, and holds regular reviews of items including new examples of social contribution activities and the status of business and a sustainable society.
Accompanying the publication on September 25, 2013 of the Fujitsu Group Sustainability Report 2013, we held a seminar with the theme of global CSR management, and held a briefing on our Sustainability Report, as part of our CSR penetration activities. The events were attended by approximately 300 throughout the Group, which included Fujitsu employees and directors, as well as executives at Group companies and other business sites in Japan.
For the seminar, we invited Mr.Toshio Arima, Chairman of the Board, UN Global Compact Japan Network, to lecture on the U.N. Global Compact and CSR management, as well as the necessity and inevitability of CSR, penetration and development of CSR and the management models of CSR.
For the briefing, we provided the computer-based captioning service for communicating with hearing impaired employees, and shared the same information with employees in a distant place by using a web-based conference system Many employees answered the questionnaire after the briefing session saying that they were able to deepen their understanding of Fujitsu's CSR initiatives.
"The STAND UP TAKE ACTION"*1 Campaign was started in support of the Millennium Development Goals (MDGs)*2 of the United Nations. Surrounding the International Day for the Eradication of Poverty (October 17), people are called upon to rally to show their support for achieving the MDGs, then send pictures to the leaders of each country to plea for stronger policy measures. Approximately 360 million people have participated to date worldwide.
*1 "The STAND UP TAKE ACTION": A mobilization campaign that calls on the people of the world to "stand up" and "take action" to express their determination to solve global poverty.
*2 Millennium Development Goals (MDGs): 8 goals, 21 targets, and 60 indicators outlined in development fields and applying to global society, with completion targeted by 2015. Example goals include eradicating extreme poverty and hunger.
Coinciding with International Human Rights Day*3 on December 10, Fujitsu held a lecture, attended by over 100 employees, with the theme of "Human Rights and Working at a Company."
We invited Mr.Osamu Shiraishi, Director of the Asia-Pacific Human Rights Information Center (HURIGHTS OSAKA), as guest lecturer to speak on the different perspectives on human rights in Japan versus the international community, as well as the responsibility of a global company to respect human rights. Each employee was able to deepen their understanding and learn about how global companies are seen from a human rights viewpoint through the Guiding Principles on Business and Human Rights.*4
*3 International Human Rights Day: To commemorate the Universal Declaration of Human Rights that was adopted at the 3rd meeting of the U.N. General Assembly on December 10, 1948, the U.N. decided at its 1950 General Assembly to make December 10th of every year International Human Rights Day.
*4 Guiding Principles on Business and Human Rights: A set of principles that codifies the United Nation's framework on business and human rights, also called the Ruggie Framework.
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