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FY 2013 Stakeholder Dialogue Session

Priority 5 Communicating and Collaborating with Stakeholders

As a good corporate citizen, the Fujitsu Group is creating opportunities for dialogue with ideally suited communication methods to build solid and trusting relationships with our shareholders, including investors, business partners, and local communities.

In addition, the Fujitsu Group conducts stakeholder dialogue with external experts about the challenges the Group must tackle in order to recognize their expectations and needs. It reflects the outcome in its CSR activities and businesses, strengthening the foundations of its social responsibility.

Dialogues with Stakeholders

The Fujitsu Group hosts periodic dialogues between outside experts and Fujitsu executives to enhance our management through the opinions of diverse stakeholders. In fiscal 2013, we held exchanges of ideas on ideals for external communication.

1st Dialogue: Thinking Integrally Disclosure on financial and non-financial information2nd Dialogue: Thinking Long-Term Long-term outlook on our business model3rd Dialogue: Sustainable society Continued corporate prosperity

Dialogue Participants * The positions and titles of participants are as of the time of the dialogue.

Picture: Kiyoshi Ichimura Partner, Integrated Reporting Department Ernst & Young ShinNihon LLCKiyoshi Ichimura Partner, Integrated Reporting Department Ernst & Young ShinNihon LLC
Picture: Ken Shibusawa Founding Partner & Chairman Commons Asset Management, Inc.Ken Shibusawa Founding Partner & Chairman Commons Asset Management, Inc.
Picture: Hiroaki Kitano President & Chief Executive Officer Sony Computer Science Laboratories (Sony CSL)Hiroaki Kitano President & Chief Executive Officer Sony Computer Science Laboratories (Sony CSL)
Picture: Motoyuki Hiratsuka Director, Manufacturing Industries Policy Office Ministry of Economy, Trade and IndustryMotoyuki Hiratsuka Director, Manufacturing Industries Policy Office Ministry of Economy, Trade and Industry
Picture: Norihiko Fukuda Mayor of Kawasaki CityNorihiko Fukuda Mayor of Kawasaki City
Picture: Kumi Fujisawa Co-Founder Sophia Bank (Think tank)Kumi Fujisawa Co-Founder Sophia Bank (Think tank)
Picture: Hiroyuki Watanabe Advisor Toyota Motor CorporationHiroyuki Watanabe Advisor Toyota Motor Corporation

Concluding Our 3rd Dialogue

Messages from Experts

Picture: Norihiko Fukuda Mayor of Kawasaki CityNorihiko Fukuda Mayor of Kawasaki City

In order to address environmental pollution and damage in the 1960s and 70s, Kawasaki City has worked with corporations to refine its environmental technology and solved the challenges the city had faced. It is my desire to create a new "Kawasaki Model" for sustainability, leveraging ICT based on a comprehensive agreement with Fujitsu. And on top of this, we will deploy this expertise to other global cities and contribute to the happiness of people throughout the world.

Picture: Kumi Fujisawa Co-Founder Sophia Bank (Think tank)Kumi Fujisawa Co-Founder Sophia Bank (Think tank)

It is essential for businesses to discuss sustainability. In order to make this happen, the businesses need to cooperate with internal and external resources so that they can establish flexible corporate governance by taking in opinions from various quarters. Such governance will allow the corporation to actualize long-term investments. Both a top-down approach and a ground level perspective are essential. I expect that Kawasaki City and Fujitsu will concretely work together to tackle major challenges.

Picture: Hiroyuki Watanabe Advisor Toyota Motor CorporationHiroyuki Watanabe Advisor Toyota Motor Corporation

Sustainable development needs actual implementation of innovation. In the automotive industry, for example, we need significant value creation from projects such as driverless cars that have zero accident rates. In collaboration with Fujitsu, we have begun a field trial to eliminate traffic congestion in Bangkok by the year 2020. I think what is needed for sustainable management is encouragement for tackling challenges with positive acceptance of setbacks along the way.

Messages from Fujitsu Management

Picture: Masami Yamamoto President and Representative DirectorMasami Yamamoto President and Representative Director

Sustainability is the highest priority issue for corporate management. ICT holds untapped potential for solving international problems such as energy issues and food concerns. Touching on the recommendations voiced today, we will push forward with building a sustainable society while upholding "The Power of ICT for sustainability and beyond," which we have identified as the theme of Fujitsu's CSR.

Picture: Masami Fujita Corporate Senior Executive Vice President And Representative DirectorMasami Fujita Corporate Senior Executive Vice President And Representative Director

There are a variety of ways in which corporations can contribute to society through our business activities, but this does not guarantee that the best possible solutions will be reaped from the very beginning. I feel that it is important to heed the opinions of various parties, implement a host of measures, quickly eliminate any unhelpful strategies while distilling the more effective ones, and generate novel forms of innovation in the process.

Picture: Chikafumi Urakawa Corporate Executive Vice President and DirectorChikafumi Urakawa Corporate Executive Vice President and Director

I feel that it is important to jointly carry out innovation with members of society, while it is equally important, as a business operator, to carry out our business activities and encourage and support our employees' ties with the community through such activities as volunteer work. The reason being is that, as a global corporation, realizing sustainability is difficult if we cannot thoughtfully stay focused on broader social value.