Skip to main content
  1. Home >
  2. About Fujitsu >
  3. Contributing to Society through Sports

Contributing to Society through Sports

The Fujitsu Group promotes sports as a building block of a sound society. Company sports encompass the track and field team, the Frontiers American football team, and the RedWave women's basketball team. These organizations strive daily to improve their skills, embodying Fujitsu's proactive spirit.

Track and Field Team

Challenges Community Engagement

Picture: Fujitsu Track and Field Team© NANO Association

Fujitsu Track and Field Team Logo

Established in 1990 with the slogan "fostering athletes that can compete globally," the Fujitsu Track and Field Team has been a leader in Japanese track and field ever since, awarded the Best Team Prize for the Top Athlete Support Award at the JOC Sports Awards in 2008. The team has produced Japanese representatives for six straight Olympics-from the 1992 games in Barcelona to the 2012 games in London. The top athletes who belong to the team actively participate in track and field clinics throughout Japan, helping to raise the level of track and field in Japan as well as fostering sports development in general.

In FY 2013, seven Japanese athletes participated in 2013 World Championships in Athletics held in Moscow. With further achievements that include participating for 24 consecutive years in the New Year Ekiden, held every year on January 1, the team is a leading presence in the world of Japanese track and field.

Frontiers American Football Team

Challenges Community Engagement

Picture: Frontiers American Football Team© Fais un reve

Frontiers American Football Team Logo

Established in 1985, Fujitsu's American football team named itself the "Frontiers" in recognition of its pledge to be a pioneer in the field of American football in Japan under the slogan "to be the best in Japan's amateur league, and at work."

Including its first victory in 2003 in the Pearl Bowl, a tournament for East Japan Division teams of the Shakaijin (working adults) league, the team has won the Bowl three times. It has also been a runner-up five times in the Japan X Bowl, the championship game to decide the best team in Japan, since first advancing to the Bowl in 2002.

Moreover, the Frontiers have been recognized as a Hometown Sports Partner by Kawasaki City where they are based, for community contributions. Since FY 2010, the team has been teaching in school physical education classes in Kawasaki City and engaging in other activities, as well, to popularize flag football, which is safe and easy to play.

RedWave Women's Basketball Team

Challenges Community Engagement

Picture: RedWave Women's Basketball Team© NANO Association

RedWave Women's Basketball Team Logo

Following its establishment in 1985, Fujitsu named its women's basketball team "RedWave" with the goal of becoming like a red wave that poses a threat to even the most formidable of opponents. The team took its first victory at the 72nd All Japan Basketball Tournament (Empress Cup) in 2006, holding on to the top spot for the three straight years through 2008. RedWave fulfilled a long-held ambition in FY 2007 when it won its first Women's Japan Basketball League (W League) title (2007-2008 (ninth) season). The team has made it to the playoffs for nine consecutive years since 2005, and is now a highly-competitive force in the W League. The team came in fourth in the league in FY 2013-14.

As part of Fujitsu's social contribution activities and to encourage sports in the local community while building up the foundation of Japan's basketball world, the team has been recognized as a Hometown Sports Partner by Kawasaki City where the team is based, and it provides coaching in basketball workshops it conducts for elementary school students in Kawasaki City during PE classes. The team has conducted these workshops for 10 consecutive years since 2004, with 10 workshops conducted in FY 2013.

Support for Kawasaki Frontale

Community Engagement

Picture: Support for Kawasaki Frontale© KAWASAKI FRONTALE

A Japan Professional Football League (J-League) member since 1999, the Kawasaki Frontale soccer team has Fujitsu as its official sponsor and is based in the city of Kawasaki. The team works to further the development of professional soccer, young local athletes, and sports culture.

The team set up the "Mind-1 Nippon" project soon after the Great East Japan Earthquake in 2011, and has been continuously engaged in supporting mid- to long-term recovery efforts in the affected areas.

Sponsorship Activities

Community Engagement

Fujitsu Ladies Golf Tournament

We have sponsored the Fujitsu Ladies Golf Tournament for professionals and amateurs since its inception in 1980. Held every October since 1983, it is a well-established LPGA tour tournament in Japan. The 31st Fujitsu Ladies Golf Tournament, held October 18-20, 2013, attracted participation from 96 players.


Izumo All Japan University Ekiden (Road Relay)

Since 1989, 21 teams have battled it out each year in the Izumo All Japan University Ekiden, one of the big three collegiate road relay races in Japan. By supporting this competition, Fujitsu is helping to promote university students' sports activities. FY 2013's event was held on October 14, 2013. Komazawa University came in first, setting a meet record with its third title and first after a 15-year gap.

Izumo All Japan University Ekiden (Road Relay) Logo