Activities to Disseminate the Fujitsu Way

Promoting group-wide dissemination

In the Fujitsu Group, all companies around the world adopt the Fujitsu Way and reflect it in their activities, creating a unified direction for the enhanced corporate governance. Fujitsu Way leaders are selected from each group company or business unit to work with management, to make references to the Fujitsu Way in their messages to employees, and to disseminate it in ways appropriate to their organizations.

Working with Fujitsu Way leaders

To ensure further dissemination of the Fujitsu Way, 250 Fujitsu Way leaders from Group companies in Japan were called for a joint conference in June 2010 to reconfirm the activity policy for FY 2010.

At this conference, in addition to the year's activity policy, some of the good practices of promotional activities within theorganization were introduced. The detailed information regarding the Code of Conduct was shared and the obstacles encountered in the course of the dissemination activities were discussed. Activities in line with the policy were implemented at workplaces, and the results are being monitored in order to further improve these activities.

Providing e-learning courses

To deepen the understanding of the Fujitsu Way, an e-learning course was made available to all Group employees in Japan in the first half of FY 2009. Specifically, about 100,000 employees representing 58% of the Fujitsu total are trained, the equivalent of 50,000 hours of training. The e-learning course consists of two parts. In the first part, employees look back at the history of Fujitsu and examine Fujitsu's identity and the essential elements of the Fujitsu Way. The second part focuses on promoting a better understanding of the Fujitsu Way so that employees can conduct their activities in accordance with it. In the end-of-course questionnaire, approximately 87,000 employees expressed commitments to reflect the Fujitsu Way in their activities. The course materials are translated into English for training held outside Japan.

Providing more Fujitsu Way tools

Booklets explaining the Fujitsu Way and credit-sized cards are prepared in four languages (Japanese, English, Chinese and Korean) and distributed to Group employees around the world. Posters in 12 languages are posted at the workplaces. Top management videos are made available on the corporate intranet; President Yamamoto made one after his appointment in April, 2010. The e-learning contents are updated so that employees can further deepen their understanding of the Fujitsu Way at any time.

Furthermore, a new e-learning program has been designed for employees outside Japan and the course opened in April 2011. Currently, we are working to expand the language option for the booklet from 4 to 16 languages. These tools are aimed to be used in trainings and other projects as well.

Roll-out of the dissemination programs at workplaces

Together with managers at workplaces, the Fujitsu Way leaders take the initiative to implement the dissemination programs. In the program, they clarify the link between policies and objectives of the participating organization and the Fujitsu Way and motivate employees to find the meaning in their work through discussions. As a result, in the follow-up survey, many made comments such as "I now act with a much stronger awareness of the Fujitsu Way" and "In my work, I have become attuned to the association with local communities and the environment."