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Eco-Friendly Products

We promote eco-friendly design in our products to lower their environmental impact throughout their whole life cycles.

Eco-Friendly Product Development

The Fujitsu Group has adopted a unified Group-wide approach to eco-design for newly designed products and works to improve environmental performance throughout the product life cycle. We have been implementing our own environmental assessments for all of our products since 1993, and strive to develop eco-friendly products that reflect environmental considerations in such areas as energy saving, 3R design*1, non-use of hazardous chemical substances, packaging materials, and information disclosure.

*1 3R design:
Design based on the principles of reduce, reuse and recycle

Development of Green and Super Green Products

The Fujitsu Group has established its Procedure for Product Environmental Green Assessment to further the development of environmentally conscious products. Products that meet these standards are designated as Green Products. We are constantly upgrading our Green Product Evaluation Standards in an effort to strengthen and improve the efficiency of our Green Product development.

To pursue the design of environmentally conscious products at a global level, we comply with the international IEC 62075 standard*2 and our own Eco Design Standard*3, which we established in 2011 to incorporate environmental and other market demands. Fujitsu PCs and servers are designed in Japan and Europe, based on these standards, and sold globally.

In developing new products, we work to create "Super Green Products." Super Green Products are those that meet the required conditions for Green Products and are also top-class in terms of low energy consumption and/or 3R design technology, non-use of hazardous substances, packaging materials and use of eco-friendly materials and technologies. Super Green Products are products or systems recognized as having environmental characteristics superior to those of others we supply or that are available on the market. In FY 2010, the definition of Super Green Products was revised to include the stricter requirement of "being in the top level in both energy saving and other parameters (such as resource saving)."

In FY 2012, another 12 products were recognized as being Super Green Products. Since we began this scheme in FY2010, the number of Super Green Products has steadily increased and for the updated 2012 total, 39% of our Green Products were also Super Green Products, meaning we had achieved the target set in Fujitsu Group Environmental Action Plan (StageVI).

*2 IEC 62075:
Standard on "Audio/video, information and communication technology equipment-Environmentally conscious design." This standard was published in 2008 and established as JIS C 9914 in 2010 in Japan.

*3 Covered products:
Personal computers, servers, and storage systems.

Evolution of Environmentally Conscious Design
Period Environmental Action Plan Targets and Measures Regulation Formulation
Environmental Protection Program (Stage I)
(FY 1993 - FY 1995)
  • Improve product recyclability by 50% compared to FY 1992
Guideline for Product Environmental Assessment
Environmental Protection Program (Stage II)
(FY 1996 - FY 2000)
  • Product recycling measures
  • Advancement of Green Product development
Procedure for Green Product Evaluation
Procedure for LCA
Environmental Protection Program (Stage III)
(FY 2001 - FY 2003)
  • Make all newly developed products Green Products
Procedure for OEM Product Environmental Evaluation
Environmental Protection Program (Stage IV)
(FY 2004 - FY 2006)
  • Offer Super Green products from the main product groups of all business units
Procedure for Product Environmental Green Assessment
Procedure for Super Green Product Operation
Environmental Protection Program (Stage V)
(FY 2007 - FY 2009)
  • From all business units, provide newly developed products 50% or more of which are Super Green
  • Achieve environmentally efficiency factor of 2
Procedure for Environmental Efficiency Factor Evaluation
Environmental Protection Program (Stage VI)
(FY 2010 - FY 2012)
  • From all business units, provide newly developed products 30% or more of which are Super Green
  • Achieve environmentally efficiency factor of 4.0
Eco Design Standard
Environmental Action Plan (Stage VII)
(FY 2013 - FY 2015)
  • Make 50% of all new products top-level performers in terms of energy efficiency
  • Improve resource efficiency for new products by 20% compared to FY 2011

Overview of Mechanism for Green and Super Green Product Evaluation

Case Study

Fujitsu ESPRIMO X913-T - stylish front-end device PC features space-saving design and the latest power-saving technology


From the earliest stage of development the Fujitsu ESPRIMO X913-T has incorporated energy conservation concepts in its design. The seamless frame, slim-panel and the adjustable stand with an integrated base unit reduce the number of parts and the overall material consumption. Best possible compliance with international standards is achieved with certifications like EPEAT and ENERGY STAR®.

A 90% efficient onboard power supply is integrated into the base unit of the Fujitsu ESPRIMO X913-T. It is designed according to the 80 PLUS Gold certification and performs even under low loads (10% load) with an energy efficiency of 87%. This leads to highest energy savings to cut customers' costs and reduces the cabling to a minimum.
Further energy savings can be addressed using the presence sensor in the optional multifunction module. The ultrasound presence sensor detects the movement and body outline of anyone sitting within the sensor's range. When the user leaves his PC different settings can be chosen to achieve maximum energy savings. This leads to energy savings of up to 50% versus a typical office PC:

Chart: Electricity Consumption Comparison


Fujitsu Technology Solutions ESPRIMO X913-T System Developer
Wilhelm Neukam

Picture: Fujitsu Technology Solutions ESPRIMO X913-T System Development Manager PBG PDG WPS R&D SYD BB Wilhelm Neukam

Supplied with or without a touch panel, depending on the customer's desires, the newly developed Esprimo X series products manifest the Fujitsu brand promise of "Shaping tomorrow with you." This new series responds to customers' needs for environmentally conscious products and demonstrates once again Fujitsu's leadership at the forefront of ICT products.

Case Study

Fujitsu PRIMERGY TX120 S3p
The World's Most Energy-Efficient Tower Server


Fujitsu's PRIMERGY servers deliver the ultimate in productivity, cost performance, and flexibility, and simultaneously lower environmental burden while supporting increases in datacenter efficiency and energy cost reductions, for organizations of all sizes. The PRIMERGY TX120 S3p, introduced in May 2012, features a power supply with a high, 90%, conversion efficiency rating and patented 0-Watt technology that completely eliminates losses in off mode. Power consumption savings, in other words, are achieved not only when the server is being used but also when it's not. At over 6,100 overall ssj_ops/watt, the PRIMERGY TX120 S3p leads the world on the SPECpower_ssj®2008*4 benchmark for server energy efficiency.

With its ultra-compact form factor, the PRIMERGY TX120 S3p requires very little space. It also weighs less than half a conventionally sized server and is made with far fewer resources. Its super-quiet system means this server can be used in office environments and even on desks. And its use of a halogen-free motherboard is just one more example of our commitment to doing ever we can to lower environmental burden.

*4 SPECpower_ssj®2008:
An industry-standard benchmark developed by Standard Performance Evaluation Corporation (SPEC®) to evaluate the energy efficiency of volume server class computers.


Fujitsu Technology Solutions, Senior Director of Product Management for Servers
Uwe Romppel

Picture: Fujitsu Technology Solutions, Senior Director of Product Management for Servers Uwe Romppel

For datacenters and offices, it is not enough for servers to be friendly to the environment. Whether in a small office, or large-scale datacenter, the ICT platform must be suited to the customer's needs. An appropriate level of performance and the highest levels of energy efficiency are absolute requirements; but there are also cases in which compact design and minimal noise are key concerns. PRIMERGY servers are solutions that deliver the computing power businesses demand and do so with the industry's highest levels of customizability.

Case Study

Smartphones Friendly to the Environment and People

 ARROWS Series

ARROWS series smartphones, as the first smartphones in the Japanese market to offer a quad-core processor (F-10D and ISW13F), full-HD LCD (F-02E) and Softbank 4G compatibility (201F), and the world's first smartphone to offer Raku-Raku touch panel technology (F-12D), are constantly rising to the challenge of applying cutting-edge technologies. In the series' tablet computers (F-05E), we combined energy-saving technologies and a high-capacity battery to achieve battery life among the best in the industry. Also, with our proprietary "Human-Centric Engine" technologies for improving the user's visual, audio, and touch experience, tight security, and other features that realize ultimate ease-of-use, as well as water-resistance built into every model, we offer usability for a wide range of users in a range of different environments.

In developing these products, compliance with the RoHS Directive and other chemical substance restrictions is a given. We also, however, use Virtual Product Simulator (VPS) environments relying mainly on 3D-CAD systems to minimize resource usage in prototypes; display materials used in components, in order to facilitate recycling; take steps like reusing components in repairs; and work in other ways, as well, to use fewer resource in all product-related processes. As a result, all of our ARROWS series smartphones have been certified as Super Green products. Going forward, we aim to take these initiatives to an even higher level and further improve energy-efficiency performance to offer smartphones that are even friendlier to the environment and people.


Mobile Phones Unit, Mobile Phones Division, Director of Engineering Dept.1
Masato Hori

Picture: Mobile Phones Unit, Mobile Phones Division, Director of Engineering Dept.1 Masato Hori

In striving to create the world's most convenient smartphones - products that customers will find a joy to use - we are constantly aware of the 3Rs and work to minimize resource usage, even as we reach for new heights in functionality and performance. Developing smartphones that are attractive and friendly to both the environment and people is our ongong mission.

Case Study

MB86C36 LSI Cuts Power Consumption in Standby by up to 97%


Amid ongoing worldwide efforts to lower environmental burden, reduction targets for power consumption by multifunction printers, conventional printers, routers, and other devices with network functionality are constantly being raised.

The MB86C36 is a network-answering proxy LSI that sits between a device's main system (CPU) and network interface. It maintains network connectivity by receiving network connections from external devices and automatically responding to them even when the CPU is in standby or powered off. This makes it possible to turn off power to the main system when the device is in standby and reduced power consumption by up to 97%.

Overview of What Happens in Standby


Fujitsu Semiconductor Limited, MCU Business Division, MCU Development Department
Hiroyoshi Yamashita

Picture: Fujitsu Semiconductor Limited, MCU Business Division, MCU Development Department Hiroyoshi Yamashita

Concentrating on minimizing power consumption not only at the LSI level but also at the system level, we have succeeded in greatly reducing overall power consumption. By providing the MB86C36 to as many customers as possible, we will help to reduce overall system power consumption and help to lower environmental burden.

Using the Eco-Efficiency Factor to Reduce Product Environmental Burden

The Fujitsu Group introduced the eco-efficiency factor*5, which simultaneously evaluates both environmental burden reductions and product value increases for newly developed Green Products in FY 2007. In the Fujitsu Group Environmental Protection Program (Stage VI), which covers FY2010-2012, we changed the base fiscal year for products from FY 2005 to FY 2008 and continued these activities. In FY 2011, we also revised our targets upwards based on actual results as of the end of FY 2010.

In FY 2012, we exceeded our newly established Fujitsu Group Environmental Protection Program (Stage VI) target of 4.0, with an actual result of 4.6. Product lines primarily responsible for contributing to these results included our mobile phones, mission critical IA servers, and photonics solutions. These improvements were achieved in part through improvements in transmission speeds and data processing capabilities, and through reductions in product weight and energy consumption.

*5 Eco-efficiency factor:
A method for comparing old and new products that quantitatively incorporates improvements in both product environmental burden and value (functionality and performance). This is an environmental index that promotes the creation of products that can provide even higher values with even lower environmental burden.

Overview of Eco-efficiency Factor

Carrying Out Life Cycle Assessment (LCA)

The Fujitsu Group has made it obligatory to perform LCAs for all its Green Products. Calculation standards have been formulated for each product family, and the Group uses its own database*6 to evaluate the environmental burdens of its products.

We perform LCAs to determine which parts of a product's life cycle account for the greatest proportion of the environmental burden, so that we can effectively design environmentally friendly products. We also apply the expertise developed through our LCA activities to calculate the eco-efficiency factor, and are actively using this as a tool for communicating with our customers.

*6 Own database:
Our own unique database of unit values, created by Fujitsu Laboratories based on input-output tables.

Case Study

SPARC M10-4 UNIX Server Cuts Life-Cycle CO2 Emissions 72%

 SPARC M10-4

The SPARC M10-4 UNIX server, equipped with the SPARC64 X 16-core SoC (System on Chip) processor, greatly reduces the numbers of components on the printed board unit. It also represents success in greatly reducing power consumption during use - something achieved by incorporating Fujitsu's own high-efficiency power unit and other design improvements. In addition, the SPARC M10-4 uses a compact chassis made possible by Liquid Loop Cooling - the latest cooling technology - backplane-less straight cooling, as well as other packaging technologies. And, its entire-life-cycle CO2 emissions, compared with earlier products with the same maximum number of processor cores*7, have been reduced by up to 72%. Based on these and other initiatives, the SPARC M10-4 has been certified as a Super Green product.

*7 Comparison product:
SPARC Enterprise M8000 (Introduced in December 2010)

Chart: SPARC M10-4 LCA Improvement Effects (CO2 emissions)

Promoting 3R Design

 Gaining experience in dismantling

Through its product environmental assessments and Green Product evaluations, the Fujitsu Group is working to apply a wide variety of 3R-friendly technologies that conserve resources and improve recyclability. Technologies being incorporated into our products that are effective in conserving resources include ways to reduce the number of parts and cables, to save space through improved performance and more highly integrated design, and digitization of manuals and other documentation.

We are also working to improve recycling rates by utilizing recyclable parts from the product design stage; and, by establishing recycle scheme, we promote the recovery and recycling of used ICT equipment. For example, usable parts are separated and extracted from products returned from leasing, and after checks to verify they are of the same quality as new parts, are either reused as parts in new products or as spare parts for maintenance.

Since 2010, we have held twice-yearly tours of Fujitsu recycling centers for designers throughout the Fujitsu Group, in an initiative to improve the recyclability of our products. During these tours, designers gain experience in dismantling post-consumer products, and recycling professionals provide feedback to designers through case studies showing factors that make dismantling difficult and by encouraging an exchange of views.

Going forward, we plan to draw up a design guideline containing case studies that Fujitsu recycling centers have accumulated showing factors that make dismantling difficult. Through this approach, we aim to encourage design from the product development stage that takes into consideration the ease of post-use dismantling.

Case Study

Reusing waste CDs and DVDs

The Fujitsu Group has established a recycling system in which waste CDs and DVDs are collected at Group recycling centers and the plastic recycled from them is reused in our products. This is the first example in the industry, and we have started production under this system with LIFEBOOK P772/E, a laptop released in the summer of 2012 for business customers.

Plastic from waste products is actually a mix of various types of plastic. That is why the quality of recycled plastic is not enough to use in products. In addition, using recycled plastic makes it difficult to comply with the RoHS Directive and other regulations because of the risk that it might contain heavy metals or other impurities. To overcome these problems, we noticed that our recycling centers have collected large amounts of waste CDs and DVDs, which are made of pure materials, and we made it possible to use these recycled materials in the manufacture of laptops, under quality control based on a chemical substance risk-management database created by Fujitsu Laboratories Ltd.

It is expected that this recycling system will make it possible to reduce the use of virgin plastic by 10 tons or more per year, and cut CO2 emission by about 15%, both in comparison to a conventional laptop manufacturing process. Looking ahead, we aim to build a recycling system that can handle waste plastic from sources other than CDs and DVDs, and expand the use of recycled material in our products to further reduce our resource consumption and environmental burden.

Overview of Reusing waste CDs and DVDs

Eco-Friendly Packaging

Fujitsu is working on a variety of methods for reducing its use of packaging and cushioning materials. Conventionally, a notebook computer is shipped individually packed in a cardboard box, but now, by packing several products in a single returnable container, we have reduced shipping space and cardboard waste. For larger products, we have replaced conventional cushion foam with returnable air packs. With this new packagingstyle, we are repeatedly using packaging materials, and can use the same materials for various products. Greater efficiency in the use of packaging materials has reduced the amount of cushioning materials and wasteper shipment, thereby, significantly reducing CO2 emissions. We also use vegetable oil inks, which are lower involatile organic compounds (VOCs), a known atmospheric pollutant, to print the boxes used for packaging PCs and other equipment.

ICT Database System for Management of the Environmentally Conscious Product Design

We use ICT systems for the preparation and registration of Product Environmental Green Assessments and LCAs. We use these systems to centrally manage information on aspects of environmentally conscious design related to legal and regulatory compliance; materials and chemical content of purchased components; efforts to make products smaller, lighter, or more energy efficient; ease of recycling and dismantling.

Fujitsu Group Environmental Action Plan (Stage VII) Product Targets

For ICT equipment, the Fujitsu Group has positioned energy efficiency and resource efficiency as two critical themes of the Fujitsu Group Environmental Action Plan (Stage VII). As we move forward with efforts to develop environmentally conscious products, our goals in these areas are to "achieve top-level energy efficiency*8 for 50% of newly developed products" and "increase resource efficiency of newly developed products by 20% compared to 2011."

*8 Top-level:
Achieve more than 25% of market benchmark in energy efficiency such as top-runner products (first in the world or industry, top of the world or industry).

Development of Products Leading the Way in Energy Efficiency

The Fujitsu Group in developing new products over the FY 2013-2015 period will contribute to the lowering of environmental burden when products are in use. We will do this by continuously expanding the number of our products that are top-level performers in terms of energy efficiency.

We have established standards for recognizing top-level energy efficiency - in comparison to either the market or past products - by product group. Our aim is to clear these standards for 50% or more of the product series we develop over the three years ending with FY 2015. Products that clear their respective standards will be recognized as "Top-level Energy Efficiency Products." In setting target standards, we e emphasized comparability and transparency, and adopted standards that were as open as possible to public awareness.

Chart: Development of Top-Level Energy Efficiency Products

Improving the Resource Efficiency of New Products

The Fujitsu Group believes it is important to improve the efficiency of resource usage and pursue product development that uses the least amount of resources possible. We, therefore, have redefined "resource efficiency" as an indicator for quantitatively evaluating the extent to which environmental burden, due to the use of resources in products and the disposal of products, has been lowered. The specific goal we aim to achieve by FY 2015 is to increase resource efficiency per product newly developed by Fujitsu*9 by 20% compared to FY 2011.

Resource efficiency is evaluated by dividing the value of a product, by the environmental burden (in terms of use and disposal) of the elements (resources) comprising the product (Refer to the diagram below.) As we pursue development focused on reducing resource usage, we will continue to consider the roles product value, resource burden coefficient, and resource disposal volume in improving our resource efficiency indicator.

*9 Products newly developed by Fujitsu:
Excludes products for which resource efficiency would be determined by customer specifications or standards.

Overview of Calculating Resource Efficiency

Fujitsu's Environmental Activities Sustainability Report 2013 The Power of ICT for sustainability and beyond Go to Index