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Collaboration with External Parties

Fujitsu collaborates with organizations such as Japanese and overseas industry groups and forums as well as governments and international agencies, considering specific proposals aimed at resolving social issues and then implementing those proposals. In this context, we also pursue activities that relate to public policy and to the formulation and revision of legislation.

Creating Social Value through the Tokyo 2020 Olympics & Paralympics

Tokyo 2020 Gold Partner (Data Centre Hardware)

Solving Social Problems through Sport

Japan will host the Rugby World Cup in 2019, the Tokyo Olympic & Paralympic Games (the Tokyo 2020 Games) in 2020 and the Kansai World Masters Games in 2021. Successive years of planning for these massive sporting events has sparked efforts across the industry, government and academic sectors aimed at ensuring that they are a success.

Fujitsu's involvement includes becoming, in February 2015, a "Tokyo 2020 Gold Partner" -- the highest domestic level in the Tokyo 2020 Sponsorship Program. In this role, Fujitsu will be supporting the success of the Tokyo 2020 Games as a datacenter hardware partner.

By bringing together ICT and sport with the focus on people, Fujitsu's goal is to help build communities in which everyone can live full and happy lives. Fujitsu understands the true power of sport as a vehicle for promoting the broader adoption of ICT by society through its customers, suppliers and regional residents. By resolving social issues in this way, we believe that we are stimulating growth toward a better future for Japan, and in turn, helping to create new business for ourselves and improve our corporate value.

Building a Society where Everyone Can Live in Comfort – based on the Concept of “Barrier-Free Minds“

At the Tokyo 2020 Games, the keys to success will be the work of the 100,000 volunteers planned for the event and the role of the Paralympics in promoting community participation by disabled people. Fujitsu is boosting its social contribution programs with the aims of cultivating a corporate volunteer culture and promoting diversity, working toward practical implementation at the Games.

To build a society that is welcoming to elderly and disabled citizens, we need to do more than simply provide the infrastructure (hardware). It is crucial that we also eliminate attitudinal barriers and actively encourage participation in society by the elderly and disabled through the concept of “Barrier-Free Minds”.

In cooperation with the Business Community Conference for the Tokyo 2020 Olympic and Paralympic Games, Fujitsu is engaged in a range of volunteer programs, including trial sessions for wheelchair basketball and wheelchair assistance as well as cooperation with junior-high-school and high-school students in the drafting of accessibility maps. These maps indicate features such as steps in roads and pathways and the angle of incline on slopes, so that these elements can be taken into consideration by people pushing baby buggies or moving around in wheelchairs. These sorts of universal design initiatives are also examples of activities aimed at encouraging “Barrier-Free Minds”.

Creating accessibility maps

Creating accessibility maps

Creating accessibility maps

Participation in the World Business Council for Sustainable Development (WBCSD)

The WBCSD (World Business Council for Sustainable Development) is a body headed by the CEOs of around 200 global corporations that aims to build sustainable communities through business activities. Fujitsu Chairman Masami Yamamoto has been serving as Vice Chair of the Council since January 2018, and Fujitsu is a member of this initiative and is active as a corporate board member for the People program and the Sustainable Cities & Mobility program. In the People program, we are progressing initiatives relating to business and human rights together with corporate efforts aimed at helping to achieve the United Nations’ Sustainable Development Goals (SDGs). Through the Sustainable Cities & Mobility program, we are promoting mobility-related projects as part of the theme of sustainable urban transport systems. Through these initiatives, Fujitsu is working to resolve a range of issues in communities worldwide.

WBCSD Sustainable Development Goals (SDGs) Workshop

The workshop in progressThe workshop in progress

In July 2016, the WBCSD and Fujitsu co-hosted a workshop in Tokyo with the theme “Business Risk and Opportunities in the Era of SDGs”. The workshop provided an overview of areas such as the knowledge accumulated by the WBSCD and its programs. It also provided a venue for discussions with experts on a range of topics, including approaches that will lead to ongoing enhancements to corporate competitiveness as businesses work to resolve social issues, as well as specific methodologies and issues.

Participation in the WEF

The World Economic Forum (WEF) is a not-for-profit foundation established by economist Klaus Schwab that engages in programs to improve the state of the world through cooperation between the public and private sectors in a spirit of global citizenship. It offers a venue for close collaboration among leaders from a diverse range of key international institutions as well as from the business world, government, academia and society, with the aim of shaping global, regional and industry-based agendas.

In January each year, the WEF holds its annual meeting in Davos, Switzerland. The Davos meetings bring together in one venue more than 3,000 leaders in their fields from around the world, including company executives, political leaders, intellectuals and journalists, to discuss the major problems confronting the world (Theme for the 2018 annual meeting: Creating a Shared Future in a Fractured World).

Fujitsu has participated in the forum since 2001, with representatives from various levels in the company – from executives down to the departmental level – engaging in a range of activities, including the Davos meetings. The annual meeting held in January 2018 was attended by Fujitsu’s Representative Director and President, Tatsuya Tanaka, and Director, Duncan Tait. At a dedicated venue in central Davos, a discussion was held on ‘Co-Creation through Technology’ based on the Davos conference theme, involving global companies primarily from the United States and Europe.

Participation in the WEF Cybercrime Project

Fujitsu has been supporting WEF’s “Cybercrime Project” which was launched in 2016. This project convenes workshops and other avenues for exchanging opinions and is aimed at boosting the world’s capability to deal with cybercrime through private-public collaboration. The paper produced by this project, titled “Recommendations for Public-Private Partnership against Cybercrime (January 2016)”, was supported by a total of 22 organizations and individuals (7 public sector, 8 ICT sector, 6 finance sector and 1 consulting firm), and Fujitsu was the sole supporter from Asia in this effort.

The 5th workshop was held in July 2017, and we took part in round-table discussions with people who are engaged in combating cybercrime on a daily basis. The members consisted of industry, government and academic parties. The workshop focused on “information sharing” and “enhancing response capabilities” as areas to target in combating cybercrime. There was discussion on topics such as methods and incentives for building public-private partnerships in order to achieve these goals. Input from Fujitsu included its plans to raise its response capability by enhancing its human resource development programs. This workshop was held in Singapore in conjunction with a symposium sponsored by Interpol, a WEF strategic partner (Theme: “Fostering Innovation for Future Security Challenges”).

Cybersecurity is one of the key challenges confronting the world and must be dealt with through international cooperation. Fujitsu is committed to making an ongoing contribution to cybersecurity through this project.

WEF WorkshopWEF Workshop

Interpol-sponsored SymposiumInterpol-sponsored Symposium