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Contributing to Society through Sports

The Fujitsu Group promotes sports as a building block of a sound society. Company sports encompass the track and field team, the Frontiers American football team, and the RedWave women's basketball team. These organizations strive daily to improve their skills, embodying Fujitsu's proactive spirit.

Track and Field Team

Challenges Community Engagement

Picture: Fujitsu Track and Field TeamParticipating in the Fujitsu Stadium Kawasaki Sports Festival in February 2017.
© NANO Association
Fujitsu Track and Field Team Logo

Established in 1990 with the slogan "fostering athletes that can compete globally," the Fujitsu Track and Field Team has been a leader in Japanese track and field ever since, awarded the Best Team Prize for the Top Athlete Support Award at the JOC Sports Awards in 2008 and the 1st Industrial Track and Field Team of the Year consecutively in 2016 and 2017. The team has produced Japanese representatives for seven straight Olympics—from the Barcelona 1992 Olympic Games to the Rio 2016 Olympic Games. The top athletes who belong to the team actively participate in track and field clinics throughout Japan, helping to raise the level of track and field in Japan as well as fostering sports development in general.

In FY 2016, four Japanese representatives from Fujitsu participated in the Rio 2016 Olympic Games. Daichi Sawano finished 7th in the men's pole vault. With further achievements that include participating for 26 consecutive years in the New Year Ekiden, and Yusuke Suzuki setting a new world record for the Men's 20 km Racewalking, the team is a leader in the world of Japanese track and field.

Frontiers American Football Team

Challenges Community Engagement

Picture: Frontiers American Football TeamFlag football Workshop “Friendship Classroom” held in FY 2016 at an elementary school in Kawasaki City.
© NANO Association
Frontiers American Football Team Logo

Established in 1985, Fujitsu's American football team named itself the "Frontiers" in recognition of its pledge to be a pioneer in the field of American football in Japan under the slogan "to be the best in Japan's amateur league, and at work."

The team has won the Bowl three times, including its first victory in 2003 at the Pearl Bowl, a tournament for East Japan Division teams of the Shakaijin (working adults) league. In 2014, the team won the Japan X Bowl, the championship game to decide the best team in Japan, as well as competing in and winning the Rice Bowl, the Japanese Championship title, for the first time. The team captured a second victory at the Rice Bowl in 2016 and has emerged as the top team in the X League.

Moreover, the Frontiers have been recognized as a Hometown Sports Partner by Kawasaki City where they are based, for community contributions. Since FY 2010, the team has been teaching in school physical education classes in Kawasaki City and engaging in other activities, as well, to popularize flag football, which is safe and easy to play.

RedWave Women's Basketball Team

Challenges Community Engagement

Picture: RedWave Women's Basketball TeamBasketball Workshop “Friendship Classroom” held in FY2016 at an elementary school in Kawasaki City.
© NANO Association
RedWave Women's Basketball Team Logo

Following its establishment in 1985, Fujitsu named its women's basketball team "RedWave" with the goal of becoming like a red wave that poses a threat to even the most formidable of opponents. The team took its first victory at the 72nd All Japan Basketball Tournament (Empress Cup) in 2006, holding on to the top spot for the three straight years through 2008. RedWave fulfilled a long-held ambition in FY 2007 when it won its first Women's Japan Basketball League (W League) title (2007-2008 (ninth) season).

The team has made it to the playoffs for 12 consecutive years since 2005. In 2017, the team advanced to the finals of the All Japan Basketball Tournament for the first time in 10 years and ultimately finished in second place. RedWave is now a highly-competitive force in the W League. For the first time ever, two members of RedWave were selected to represent Japan at the Rio 2016 Olympic Games and contributed to Japan's 8th-place finish.

As part of Fujitsu's social contribution activities and to encourage sports in the local community while building up the foundation of Japan's basketball world, the team has been recognized as a Hometown Sports Partner by Kawasaki City where the team is based, and it provides coaching in basketball workshops it conducts for elementary school students in Kawasaki City during PE classes. The team has conducted these workshops for 12 consecutive years since 2004, with 10 workshops conducted in FY 2016.

Support for Kawasaki Frontale

Community Engagement

Picture: Support for Kawasaki FrontaleSoccer class held in Rikuzentakata in FY 2016.

A Japan Professional Football League (J-League) member since 1999, the Kawasaki Frontale soccer team has Fujitsu as its official sponsor and is based in the city of Kawasaki. The team works to further the development of professional soccer, young local athletes, and sports culture.

The team set up the "Mind-1 Nippon Project" soon after the Great East Japan Earthquake in 2011, and has been continuously engaged in supporting mid- to long-term recovery efforts in the affected areas. In September 2015, the team concluded the "Takata Frontale Smileship" friendship agreement with the city of Rikuzentakata, where it had engaged in support activities. The team will continue its activities, aiming to move from support aid to a relationship of mutually supporting smiles.