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Fujitsu Showcases Innovative Security Technology at Money 20/20

Secure DirectClick Enables Customers to Securely Contact Businesses from any Internet-connected Device, while Biometrics-as-a-Service Offers Cloud-based User Authentication

Fujitsu America Inc.

Sunnyvale, CA, October 23, 2017

Fujitsu America, Inc. will be at Money 20/20 USA exhibiting Secure DirectClick™, an encrypted communications and data transfer solution that can be embedded in any website or mobile application, and which has been fully integrated into Biometrics-as-a-Service™ (BIOaaS™), a SaaS solution providing mobile, out-of-band, multi-biometric user authentication. There will also be a number of other finance and security solutions on display at the Fujitsu booth (#527). Money 20/20 USA, the world's largest payments & financial services innovation event, runs October 22-25 in Las Vegas at the Sands Expo Center.

“The benefit of integrating Secure DirectClick into BIOaaS is that communications are not only secure, but they are also verifiable, and therefore, can be explicitly trusted,” says Amol Selot, Head, Financial Services, Fujitsu America, Inc. “By using biometrics, the financial institution has assurances that the customer they are speaking to is the correct person. At the same time, the customer has trust that the person on the other end of the line is a true representative of the company they claim. This makes phishing impossible.”

Fujitsu Secure DirectClick Overview
Secure DirectClick is an encrypted communications and data transfer solution that can be embedded in any website or mobile application. As a cloud-based telephony technology that enables secure, free, and more efficient global communications, Secure DirectClick is an ideal way to allow customers to instantly call a business from any device connected to the Internet from anywhere in the world.

For example, businesses can place Secure DirectClick call buttons on their website and mobile app, enabling customers to click the call button and instantly connect to the desired endpoint from anywhere in the world. This eliminates telco expenses for the customer and provides an intuitive user experience that increases brand loyalty.

Other Secure DirectClick features include:

  • A 256-bit encryption key over Secure Sockets Layer to protect against intrusion and interception
  • Expanded customer support to anywhere in the world the customer has Internet access
  • The ability to capture metrics like IP address, geo-location and caller identification to provide personalized and real-time assistance
  • No need for plugins or software downloads, as communications are initiatied right within the browser or mobile application
  • Integration with CRM/Contact Center solutions, allowing representatives to leverage existing customer data to provide more efficient and personalized services

“Online retailers and other organizations that offer real-time customer interaction are becoming more and more aware that security is an integral part of the customer experience,” says Jason Bradlee, Head of Security for Americas region, Fujitsu America, Inc. “After all, a smooth transaction is meaningless if a customer’s data is compromised in the process. That’s why the Secure DirectClick solution integrates robust security measures into an offering that takes advantage of a hyper-connected society where Internet access is ubiquitous and customer experience is no longer a nine to five occupation. This is truly the communication platform for the modern business.”

Biometrics-as-a-Service Overview
BIOaaS is a cloud-based identity platform, offering quick deployment that lowers costs and allows customers to choose and blend modalities to develop the best use case for their particular organization and requirements, and permitting rapid integration with existing business intelligence and systems. Available biometric modalities can include voice, face and fingerprint on customer’s smartphones for low cost, low risk applications, right through to the award-winning PalmSecure® solution for high-security deployments.

This massively scalable, globally available solution quickly assists organizations with determining a “true” identity in the first instance via identification or verifying against a known identity. By leveraging a centralized architecture, the solution allows new biometric information to be checked against existing biometrics databases to reduce fraud, something that is not possible with match-on-device solutions like the type found in smartphones. Organizations leveraging Single Sign-On (SSO) and remote access solutions can now easily enhance security for all users with this flexible multi-factor authentication service.

Key BIOaaS benefits include:

  • A cloud-based biometrics engine that can match multiple biometric types:
    New products and sensors for existing biometrics can be added with no back-end changes being required, while new biometric modalities can easily be added as they are invented. Furthermore, the ‘as a Service’ model ensures that customers only pay for current users in the system, not projected users, significantly reducing costs.
  • Easy, cost-effective pay-as-you-grow scalability:
    BIOaaS offers a number of pre-configured deployments options based on target size, right up to hundreds of millions of users. However, customers only pay for what they are currently using, meaning that all pilots and staged deployments are low-cost by default.

Other Demos at the Fujitsu Booth

  • Fujitsu Financial Solution Finplex®
    A suite of finance industry-oriented solutions that provide a variety of APIs for financial businesses, enabling co-creation of low-cost, innovative services in collaboration with fintech companies or companies in other industries. For more information, click here.
  • Fujitsu Cloud Service K5®
    The Fujitsu cloud platform that spans the full spectrum of enterprise needs. Benefits include an OpenStack®-based architecture that enables compatibility with Vmware® and bare metal stacks; increased productivity with ‘one-click’ activation of cloud services; and easy public cloud, virtual private hosted, dedicated cloud and dedicated on-premise deployments. For more information, click here.
  • Blockchain Security Technology
    A series of security technologies that safely and securely handle confidential data shared between multiple organizations, enabling with high transparency and reliability without the intervention of a trusted organization. For more information, click here.

Online resources

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 155,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.5 trillion yen (US$40 billion) for the fiscal year ended March 31, 2017. For more information, please see

About Fujitsu Americas

Fujitsu America, Inc. is the parent and/or management company of a group of Fujitsu-owned companies operating in North, Central and South America dedicated to delivering the full range of Fujitsu products, solutions and services in ICT to our customers in the Western Hemisphere. These companies are collectively referred to as Fujitsu Americas. Fujitsu enables clients to meet their business objectives through integrated offerings and solutions, including consulting, systems integration, managed services, outsourcing and cloud services for infrastructure, platforms and applications; data center and field services; and server, storage, software and mobile/tablet technologies. For more information, please visit: and

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Fujitsu, the Fujitsu logo, PalmSecure, K5, Finplex and “shaping tomorrow with you” are trademarks or registered trademarks of Fujitsu Limited in the United States and other countries. Secure DirectClick, Biometrics-as-a-Service and BioaaS are trademarks or registered trademarks of Fujitsu America in the United States and other countries. OpenStack is a trademark or registered trademark of The OpenStack Foundation in the United States and other countries. VMware is a trademark or registered trademark of VMware, Inc. in the United States and other countries. All other trademarks referenced herein are the property of their respective owners.

Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: October 23, 2017
City: Sunnyvale, CA
Company: Fujitsu America, Inc.