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Fujitsu Unveils Innovative Prototype of Mobile-based Unified Commerce Platform at NRF in Booth #3905

FUJITSU U-Shop Brings Mobile Simplicity to In-Store Shopping Experience and Eliminates the Need to Wait in Checkout Lines

Fujitsu America Inc.

New York, NY, January 15, 2017

Fujitsu today unveiled FUJITSU U-Shop – a prototype of a unified commerce platform that brings the simplicity and convenience of mobile shopping into retail stores. An ideal solution for retailers looking for a modern-day solution to unite existing brick and mortar and online stores, this innovative, cloud-based solution is being demonstrated along with the full line of industry-leading retail solutions from Fujitsu in Booth #3905 at the National Retail Federation’s (NRF) Big Show in New York City at the Jacob K. Javits Center from January 15-17.

U-shop allows customers to use their mobile phones to enhance their in-store shopping experience. Purpose-built to seamlessly integrate into retailers’ existing mobile apps, U-Shop gives customers inventory and pricing information right on their mobile devices. This level of transparency and holistic view of availability helps retailers maximize in-store sales conversions by ensuring that customers can always find the exact products they want regardless of size, color or location. For example, if a customer sees a product they would like to purchase in-store, but the color they want is not there, they have the option to scan it with their smartphone, find the exact product and place the order online. In addition, U-Shop enables customers to pay for all purchases – both in-store and online – together using cash or one of many mobile payment options. If cash is being used, U-Shop transfers the transaction to an automated cash payment station, like Fujitsu’s U-Scan® self-checkout. Alternately, using one of the mobile payment options eliminates the need for customers to wait in checkout lines and helps retailers minimize the number of point-of-sale units, thereby lowering in-store capex and creating more room for inventory.

“Legacy technology is the biggest roadblock for existing retailers to have a technologically cohesive consumer experience that allows them to compete with start-ups,” said Marc Janssens, head of Retail business, Fujitsu Americas, Inc. “U-Shop provides a unified commerce platform for retailers to leverage their established online and brick and mortar stores to not only attract modern-day customers, but also compete with newer retail companies.”

U-Shop can be used with a host of Fujitsu point-of-sale solutions, including U-Scan, Fujitsu Fresco™, Marketplace and GlobalSTORE® solutions, as well as FUJITSU Retail Engagement Analytics and its Wearable Alerts Solution in collaboration with Samsung. Retailers employing these industry-leading solutions are rewarded with a powerful, technologically advanced platform that creates a unified in-store and online shopping experience that strengthens brand loyalty and delivers a competitive advantage.

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About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions and services. Approximately 156,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.7 trillion yen (US$41 billion) for the fiscal year ended March 31, 2016. For more information, please see

About Fujitsu Americas

Fujitsu America, Inc. is the parent and/or management company of a group of Fujitsu-owned companies operating in North, Central and South America dedicated to delivering the full range of Fujitsu products, solutions and services in ICT to our customers in the Western Hemisphere. These companies are collectively referred to as Fujitsu Americas. Fujitsu enables clients to meet their business objectives through integrated offerings and solutions, including consulting, systems integration, managed services, outsourcing and cloud services for infrastructure, platforms and applications; data center and field services; and server, storage, software and mobile/tablet technologies. For more information, please visit: and

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Fujitsu and the Fujitsu logo are trademarks or registered trademarks of Fujitsu Limited in the United States and other countries. U-Scan is a trademark or registered trademark of Fujitsu Frontech North America Inc. in the United States and other countries. Fujitsu Fresco and GlobalStore are trademarks or registered trademarks of Fujitsu America, Inc. in the United States and other countries. All other trademarks referenced herein are the property of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: January 15, 2017
City: New York, NY
Company: Fujitsu America, Inc.