Skip to main content


United States

Archived content

NOTE: this is an archived page and the content is likely to be out of date.

Fujitsu Awarded for Innovation in Marketing at Dreamforce 2013

Fujitsu Recognized for Its Outstanding Contribution Toward Perry Ellis International, Inc.'s Customer Success in Second Annual Partner Innovation Awards

Fujitsu America Inc.

SUNNYVALE, Calif., (GLOBE NEWSWIRE), November 18, 2013

Fujitsu  announced today it has been named the recipient of the Partner Innovation Marketing Award. In receiving this award, Fujitsu was recognized for their work with Perry Ellis International, Inc. in leveraging social and mobile cloud technologies from to accelerate customer company transformation. The award was presented today at Dreamforce 2013, the world's largest vendor-led technology gathering in San Francisco.

Comments on the News

  • "We're honored to win this award for innovation in marketing," said Alex Attal, executive vice president of Business and Application Services at Fujitsu America. "As a Platinum Cloud Alliance Partner, Fujitsu will continue to partner with to deliver a broad selection of robust cloud computing solutions to make our customers' business objectives a reality."
  • "We are proud to honor the achievements of the Salesforce Cloud Alliance Partner ecosystem and congratulate Fujitsu on its Partner Innovation Award," said Dan Streetman, senior vice president, Alliances, " partners continue to play an important role in enabling businesses to accelerate their customer company transformation and create deeper connections with their customers with social and mobile cloud technologies."
  • "The Salesforce Loyalty and CRM solutions delivered by Fujitsu will enable us to better understand and engage with our customers," said Luis Paez, chief information officer for Perry Ellis International. "This implementation supports the company's multi-brand, omni-channel strategy, and will continue to drive sales revenues through clearer, more-focused marketing efforts."

As Perry Ellis International endeavored to set up their own stores and build direct relationships with their customers, they required a loyalty and CRM solution that could meet their growing needs. The company wanted a robust, scalable and intuitive solution to better understand their customers and the revenue stream those customers provide, while also providing the ability to deliver loyalty points and offers using real-time customer transaction data. Fujitsu implemented Salesforce as the foundation for a loyalty solution with campaign management, web service integration and omni-channel support. The new solution allows Perry Ellis International a 360-degree view of their consumer, resulting in a better customer experience.

The Partner Innovation Awards is an annual awards program honoring's consulting partner ecosystem for the contributions they have made in helping customers leverage social and mobile cloud technologies to accelerate customer company transformation. 

Partner recipients of a Partner Innovation Award were acknowledged in one of 7 categories based on their outstanding customer implementation work:

  • Innovation in Sales
  • Innovation in Service
  • Innovation in Marketing
  • Innovation in Platform
  • Innovation in Industry Solutions
  • Innovation in Mobile Solutions
  • Customer Company Innovation

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013. For more information, please see

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances, as well as select children's apparel. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®, Cubavera®, Ben Hogan®, Centro®, Munsingwear®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co.®, Gotcha®, MCD®, John Henry®, Mondo di Marco®, Redsand®, Manhattan®, Axist®, Farah®, Anchor Blue®, Miller's Outpost®, Tahoe River Outfitters®, Original Khaki Company® and Techworks®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR® and Champions Tour® for golf apparel. Additional information on the Company is available at

Press Contact - FAI

Phone: Phone: 224 545 2705
E-mail: E-mail:
Company: Fujitsu America, Inc.

Finn Partners

Phone: Phone: 212 593 5844
E-mail: E-mail:
Company: Finn Partners


Date: November 18, 2013