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Fujitsu Semiconductor Named Finalist in Prestigious 2010 EDN Innovation Awards Competition for Human-Machine Interface Technology

Fujitsu Semiconductor America Inc.

Sunnyvale, California, February 22, 2011

Fujitsu Semiconductor America, Inc. (FSA), a leading designer and developer of innovative semiconductor products and solutions, today announced it is a finalist in EDN's 21st annual Innovation Awards ( in the Human-Machine Interface Technology category. The Fujitsu 360-degree Wrap-Around Video Imaging Technology was selected as a finalist for its ability to provide a complete, three-dimensional, 360-degree view of a vehicle's surroundings, significantly boosting driver visibility and safety (

The Fujitsu 360-degree Wrap-Around Video Imaging Technology uses advanced 3D algorithms to synthesize images from four cameras to recreate a seamless, 3D omnidirectional view of a vehicle's surroundings. The Fujitsu technology is unique in its ability to offer a dynamically definable perspective or "free eye point." With this sophisticated technology, system designers can select the optimal perspective to give the driver the best view for any given driving situation. It is even possible to present a virtual "third person" perspective of the vehicle from multiple angles. The Fujitsu technology eliminates blind spots and provides visual assistance when the driver is backing up, turning corners or merging.

"Since its introduction to the U.S. market at Convergence 2010 last October, we have had significant interest in our 360-degree Wrap-Around Video Imaging Technology, an innovative breakthrough that provides drivers with an unprecedented, dynamically definable view around their vehicles," said Akio Nezu, senior manager of marketing, Fujitsu Semiconductor America. "The technology is already in commercial use in Japan and we are excited about its prospects throughout the global automotive industry. Fujitsu is honored EDN Magazine selected our imaging solution for its 2010 Innovation Awards."

The Human-Machine Interface Category covers innovative products designed to simplify and extend users' interaction with sophisticated electronic systems.

Over its lifetime of more than 50 years, EDN has witnessed many distinguished achievements. In 1990, EDN embarked on a special mission to honor the most innovative technological advancements—and the designers who invent them. The EDN Innovation Awards program is now in its 21st year and proudly continues its tradition of recognizing rich talent in our industry in several categories.

Reference Material
360-Degree Wrap-Around Video Imaging Technology Ready for Integration with Fujitsu Graphics SoCs - application note: (8.69 MB )

About Fujitsu Semiconductor America, Inc.

Fujitsu Semiconductor America, Inc. (FSA) is a leading designer and developer of innovative semiconductor products and solutions for new generations of consumer, communications, automotive and industrial products. FSA provides a comprehensive portfolio of high-quality, reliable semiconductor products and services throughout North and South America.

Founded in 1979 and headquartered in Sunnyvale, California, Fujitsu Semiconductor America (formerly Fujitsu Microelectronics America) is a wholly owned subsidiary of Fujitsu Semiconductor Limited (FSL), Japan. FSL offers semiconductor products and services to its customers worldwide through its global sales and development network that includes sites in Japan and throughout Asia, Europe, and the Americas.

For product information, visit the company's website at, e-mail FSA or call 1-800-866-8608.

Press Contact - FMA

Emi Igarashi

Phone: Phone: 408-737-5647
E-mail: E-mail:
Company:Fujitsu Microelectronics America, Inc.

All product names mentioned herein are trademarks or registered trademarks of their respective owners.

Date: February 22, 2011
City: Sunnyvale, California
Company: Fujitsu Semiconductor America, Inc, ,