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ICT Sustainability: Global Benchmark Report Reveals a Lack of Visibility of the ICT Energy Bill Has Delayed Success

The Failure to Measure Direct ICT Power Consumption Has Taken the Impetus From Sustainability Initiatives

Fujitsu America Inc.

SUNNYVALE, CA -- (Marketwire), October 19, 2011

Fujitsu, a leading provider of ICT business solutions, today released the second ICT Sustainability: The Global Benchmark Report, providing an unmatched analysis of the trending maturity of ICT Sustainability in organizations across the globe.

The research summarizes 1,000 responses to 80 questions about ICT Sustainability policies, behavior and technologies. The data was collected through an online survey of CIOs and ICT managers in large IT-using organizations across industry sectors in seven countries: Australia, Canada, China, India, New Zealand, The United Kingdom (UK) and the United States of America (USA).

This is the second Benchmark Report and from this year's findings there is a continuing relative lack of maturity in ICT Sustainability. It is also clear there is a direct relationship between the visibility of ICT power costs and an organization's overall awareness of ICT Sustainability issues.

The Index across all countries and all industry sectors declined slightly between 2010 and the current results (from 56.4 to 54.3 per cent), which indicates that organizations may be losing their focus on ICT energy efficiency and ICT projects that were implemented have failed to institutionalize changes across the organization.

More than half the respondents had no understanding of how much power ICT consumes, with only one in seven ICT divisions including the cost of ICT's power consumption in their departmental budgets. For the very small proportion (14.2 per cent) where ICT has control and responsibility for ICT-specific power consumption, their performance was significantly higher.

Larger organizations that have more sophisticated ICT functions and generally more advanced ICT Sustainability practices are more likely to be aware of the cost of ICT's energy consumption. Organizations with more than 5,000 employees have an average score of 61.7 compared with just 50.7 for those with 100 to 499 employees.

With the results of this second multi-country survey, Alison Rowe, Fujitsu's Global Executive Director Sustainability, said: "Not only is there a relative lack of maturity in ICT Sustainability policies, practices and technologies but the overall Index has declined slightly from 2010, indicating that some of the buzz has gone from Green ICT.

"Many organizations have reached a plateau with ICT Sustainability. They may have tackled the easy initiatives, such as PC power management or telecommuting, but the problem is that even these have declined in performance.

"The survey reveals that the single most important reason ICT departments don't prioritize ICT Sustainability, or feel they have a compelling reason to do so, is the lack of visibility of ICT power consumption. Until this data can be quantified, change cannot be measured and successes cannot be recognized.

"ICT is pervasive in business and extends far beyond the data center or the ICT department. ICT Sustainability is the responsibility of all of us, be it end users, lines of business, the procurement function, senior management or our customers, we all have a role to play. This Benchmarking Report provides powerful information which can be leveraged for positive change," Rowe said.

Best Performing Country
The best performing country of the seven surveyed is Canada, with an overall ICT Sustainability Index of 60.3. Canada, the UK 58.3 and the USA 56.0 perform above average, while Australia, New Zealand, India and China perform below the average.

Best Performing Sector
The ICT/Communications/Media sector is the lead industry at 58.4 and Manufacturing the lowest at 51.2, except in Canada. As with the findings of the 2010 survey, the relativities between industry sectors are generally consistent across different countries; the same industries tend to do better or worse in all countries.

Approach to Lifecycle Matures
The Lifecycle component performs the best at 60.6, as it had in the previous Benchmark Report, with most organizations being relatively mature when it comes to practices in this area, particularly in the disposal of consumables and IT equipment. Lifecycle is followed by the two operational components under the control of the ICT department, End User at 57.3 and Enterprise at 56.8, where the techniques and technologies of ICT Sustainability are best understood and most advanced.

The USA's score of 56.0 is third overall; however, this is a decline since 2010, when it was 58.6. The USA is ahead of the international average in Lifecycle, Enterprise and Metrics, and marginally behind in End User and Enablement.

The USA performs close to the international average in most industry sectors, and well ahead in Utilities/Construction/Mining. Wholesale/Retail/Logistics also does relatively well, a reflection of the larger size of organizations in these sectors in the USA and the consequent greater sophistication of their ICT operations.

The highest score of 66.1 is for Lifecycle in Utilities/Construction/Mining. The lowest rating is for Metrics in Health/Education/Welfare at 2.0 -- a sector that rates below average in all areas because of its comparatively low level of ICT sophistication.

Noel Carawan-Hubin, Fujitsu America's Sustainability Lead, said: "This Benchmark Report is an invaluable tool for comparison and motivation. While there are flickers of improvement, much more can be done at all levels across all sectors to improve the environmental performance of organizations throughout the country."

The report is downloadable from this link.

About the ICT Sustainability: The Global Benchmark Report Survey
Sponsored by Fujitsu, this Report provides a number of valuable insights into the comparative ICT Sustainability performance of organizations in each of the seven countries surveyed, and between industry sectors within countries.

The research uses a unique methodology to quantify ICT Sustainability implementation, to determine the maturity of practices and technologies in end user organizations.

It summarizes a total of 1,000 responses to 80 questions covering ICT Sustainability policies, behavior and technologies collected in June and July 2011 through an online survey of CIOs and ICT Managers in large IT-using organizations.

The responses were weighted to deliver a score out of 100 in each of the five ICT Sustainability Index components, aggregated to determine the overall ICT Sustainability Index for each organization, ensuring quantitative comparisons between respondents.

The 2010 Report surveyed Australia, India, the United Kingdom and the USA. The 2011 survey extended the research to Canada, China and New Zealand.

About Connection Research -
Connection Research is a market research and consultancy company specializing in the analysis of sustainability issues. Services are provided in Consumer and Community Sustainability, Green IT, Building Industry and Trades and Carbon and Compliance. Connection Research undertakes primary research (surveys of users, trades people, suppliers, practitioners), conducts market modeling analyses (combining our primary data with other sources) and consultancy in these fields.

About the methodology
The research uses the methodology developed by Connection Research and RMIT University, Melbourne, Australia. The results allow the development of an overall Green IT Readiness Index for IT-using organizations in any industry or country.

For Further Information
ICT Sustainability: The Global Benchmark Report
Fujitsu America Homepage
News Page

About Fujitsu

Fujitsu is a leading provider of information and communication technology (ICT)-based business solutions for the global marketplace. With approximately 170,000 employees supporting customers in over 100 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$55 billion) for the fiscal year ended March 31, 2011.
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Fujitsu America

Fujitsu America, Inc., is a leading ICT solutions provider for organizations in the U.S., Canada and the Caribbean. Fujitsu enables clients to meet their business objectives through integrated offerings including consulting, systems integration, managed services and outsourcing for enterprise applications, data center and field services operations, based on server, software, storage and mobile technologies. Fujitsu provides industry-oriented solutions for manufacturing, retail, healthcare, government, education, financial services and communications sectors. For more information, please visit: and

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Date: October 19, 2011
City: SUNNYVALE, CA -- (Marketwire)