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Fujitsu Partners with InMotion Digital Media to Bring Mobile Marketing Capabilities to Retailers

Fujitsu Transaction Solutions Inc.

Richardson, TX, January 13, 2009

Fujitsu Transaction Solutions Inc. and InMotion Digital Media have partnered to make mobile marketing a reality in the retail industry. The companies will combine InMotion’s Flip Pocket Connect™ software with Fujitsu technology to enable marketing campaigns to mobile devices.

The solution will give retailers the ability to send promotions and coupons to mobile “subscribers” across various geographies and carriers.

“The mobile device is the next promotional frontier for retailers, bringing unmatched personal and pervasive reach,” said Peter Wolf, vice president of Self-Service and Univations operations at Fujitsu Transaction Solutions. “Our partnership with InMotion Digital Media, and the combined mobile marketing solution, will empower both retailers and consumers with the ability to send and receive coupons and other offerings in a targeted and timely manner.”

The announcement was made at the National Retail Federation (NRF) 98th Annual Convention and Expo, Jan. 12-13 in New York City. Visitors to Fujitsu’s NRF Booth #411, can experience this solution “live,” using their cell phones to text numbers to a short code and then receive a promotional message and a coupon.

“Mobile marketing requires a unique combination of marketing and technical expertise to develop a campaign that is tailored to a retailer’s specific needs,” said Larry Lehoux, CEO of InMotion Digital Media. “Our Flip Pocket Connect application, with Fujitsu’s technology, combines these critical elements to form a robust, user-friendly solution that will help retailers navigate these emerging and uncharted waters.”

For sales and product information call 1-800-340-4425

About Fujitsu Transaction Solutions Inc.

Fujitsu Transaction Solutions Inc., a wholly owned subsidiary of Fujitsu Limited (TSE: 6702), collaborates with retailing companies to relentlessly reduce their costs and facilitate consumer interactions that improve their profitability. Fujitsu’s Pervasive Retailing™ approach enables companies to minimize the time, cost and risk of creating interoperability between disparate applications and devices that support a multitude of consumer touch points. Fujitsu’s offering includes solution software, point-of-sale store technology, U-Scan self-checkout systems, self-ordering systems and multi-vendor lifecycle services. Customers include Canadian Tire, Chevron Corporation, Hallmark, H-E-B, Kroger, Loblaws, Nordstrom, Payless ShoeSource, Regal Cinema, Staples, Stop & Shop and The TJX Companies, among others.
For more information, please see:

Press Contact - FAI

Phone: Phone: 224 545 2705
E-mail: E-mail:
Company: Fujitsu America, Inc.

Finn Partners

Phone: Phone: 212 593 5844
E-mail: E-mail:
Company: Finn Partners


Date: January 13, 2009
City: Richardson, TX