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Fujitsu Microelectronics to Demonstrate New Graphics Processor, 1394 Automotive Controller, at Telematics Detroit, June 2-3, Booth 53

Exhibit to Feature Benefits of OpenGL ES 2.0 Support with Unified Shader Architecture

Fujitsu Semiconductor America Inc.

Sunnyvale, CA, June 02, 2009

Fujitsu Microelectronics America, Inc. (FMA) will demonstrate its industry-leading automotive device technology, including its newest graphics display and 1394 Automotive controllers, at the Telematics Detroit 2009 Conference June 2-3 at the Rock Financial Center in Novi, Michigan.

The Fujitsu MB86298 “Ruby,” a high-performance OpenGL 2.0-compliant 2D/3D graphics display controller (GDC), features unified shaders supporting both vertex- and fragment- shading options. The GDC can drive four independent displays of varying resolution and four independent video-capture inputs. It is also designed to minimize power consumption to a typical rating of under 2.5W, which eliminates the need for heat sinks or active cooling systems. See the news release on the new MB86298 GDC at

Graphics Demonstration Featuring APIX Delivers Multiple Benefits

Fujitsu also will demonstrate its MB86R01 “Jade” system-on-chip graphics processor serving as the master graphics controller and delivering pixel data to the Fujitsu MB88F332 “Indigo” display controller using an Automotive Pixel Link (APIX) channel. The APIX back-channel capability provides bi-directional communications between the cluster panel and the Jade-based control system.

APIX can carry graphic content and command information, and can transport power to the end node. These capabilities enable a reduction in total ECU and cable count – an important objective for automakers. Three different cables can be combined onto a single APIX cable, reducing total cable weight and cost. For example, a system can use LVDS for graphic images, CAN for commands, and a power cable for the end module. Another advantage provided by APIX is the ability to locate the control system away from the crowded, temperature-stressed area under the vehicle’s dashboard.

New 1394 Automotive Controller Supports HD Quality Video, Imaging

Fujitsu will also demonstrate the MB88395, the industry’s first 1394 Automotive controller that supports HD-quality video and vehicle-navigation imaging using the 1394 standard. The demonstration will feature a three-channel audio and three-channel video system using an MP3 player and DVD player to deliver fully adjustable audio and video to multiple rear-seat displays. The demonstration will use the latest 800Mbps single-chip solution, which features integrated PHY and LINK layers, incorporates Digital Transmission Copy Protection (DTCP), and includes the Fujitsu SmartCODEC for industry-leading compression capabilities.

“The Fujitsu new graphics display controller and 1394 Automotive controller clearly demonstrate our global leadership in next-generation automotive electronics technology,” said Philip Hughes, senior director, Automotive Business Group, Fujitsu Microelectronics America. “Increased electronic content in vehicles delivers significant economic, environmental and safety benefits to manufacturers and drivers. We are working closely with the automakers to meet those objectives.”

About Fujitsu Microelectronics America, Inc.

Fujitsu Microelectronics America, Inc. (FMA) leads the industry in innovation. FMA provides high-quality, reliable semiconductor products and services for the automotive, wireless, industrial, consumer, and other markets throughout North and South America. As a founding member and current board member of the WiMAX Forum™, Fujitsu supports the standards development and compliance programs that are essential to successful Broadband Wireless deployment. Fujitsu provides performance-driven WiMAX solutions by leveraging the company's experience and expertise in the networking and communications markets. Fujitsu offers flexible WiMAX SoC and reference designs for WiMAX-certifiable systems to equipment vendors. For more product information, please visit the company's web site at or address e-mail to

Press Contact - FMA

Emi Igarashi

Phone: Phone: 408-737-5647
E-mail: E-mail:
Company:Fujitsu Microelectronics America, Inc.

All product names mentioned herein are trademarks or registered trademarks of their respective owners.

Date: June 02, 2009
City: Sunnyvale, CA
Company: Fujitsu Microelectronics America, Inc.