Transforming your Customer Experience
Fujitsu Financial Technologies & Services – Transforming your Customer Experience
Life has changed for most of your customers. It’s vital that you understand how they’ve been affected by the crisis and how their needs have changed. It’s a balance between maintaining fundamentals and finding new ways of delivering your products and services.
Transforming customer experience in your financial services sector means creating a customer experience that’s innovative and flexible as well as secure (both in terms of their money and their personal safety).
What’s needed is a reimagination of your financial services business and how it interacts with both customers and employees leading to a robust, agile, sustainable and resilient business.
At Fujitsu, we see digital transformation in financial services as the key to achieving that balance. It’s about providing great digital banking customer experience through great employees who can engage directly with your customers. For example, deploying automation to reduce the repetitive tasks which take up their time in order that they are able to focus on what matters most, engaging with your customers in better, more personalized, more value-added ways.
It’s about driving internal efficiencies by targeting automation to cut costs and eliminate errors, as well as ensuring that your business is more resilient. As the pandemic proved, digitally-enabled enterprises were better able to quickly adapt their operations and workforces to maintain the integrity of their brand and deliver secure, high-quality customer engagement.
Data is key to your trusted future
Successfully enhancing customer experience in financial services relies on data. The banking and Insurance sector has always been a data-rich business because customers and their transactions generate huge volumes of information.
It’s a rich source of insights, ideas, and knowledge on what’s happening not just in real-time, but what the future might hold. Banks and Insurers have always thrived on data – in fact, they pioneered most collection and analytical methods.
Again, the experience of 2020 forced most customers to rely on digital channels to interact with financial services organizations. That put the spotlight on those businesses unable to offer a truly personalized, context-specific digital banking customer experience. To achieve that Fujitsu can deliver high quality data to make it real at every touchpoint.
We help you leverage data to enhance the customer experience at every touchpoint so that you can get ahead of disruption and build on your brand legacy. You can be powerfully digital while delivering a very human customer experience.
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The point is to free your people to be more customer focused and effective.