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Fujitsu Migrates the National Skills Academy to's Cloud Solution

Fujitsu UK & Ireland

August 01, 2011

Fujitsu has migrated the National Skills Academy (NSA) for Sport and Active Leisure to Salesforce CRM, moving the NSA from a disjointed set of customer systems to a single Cloud-based solution able to meet the NSA’s developing business needs.

The NSA is made up of a number of organisations and sub-sectors, offering a wide variety of approved sports and active leisure training programmes and certifications to businesses and the public. Each sector previously employed its own method of managing customer databases, varying in complexity from simple spreadsheets to online CRM systems.

Due to this fragmented nature, however, customer data was duplicated from one system to the next with no ability to cross reference notes or records of contact with customers between databases. This led to mistakes in over-communication with customers, detracting from the overall customer experience.

The NSA identified a need to amalgamate its customer databases into one central location, enabling all staff to access and update a single instance of clean information. It selected Salesforce CRM due to its flexibility and integration with Microsoft Outlook. recommended Fujitsu as a system integrator due to its excellent track record in swift and successful migrations, enabling companies to move their entire infrastructure to the cloud without ceasing operation in the process.

Julia Whitehead, business development manager at the National Skills Academy for Sport and Active Leisure said: “ recommended Fujitsu as an integrator; we assessed the benefits and concluded that using Fujitsu would enable the transition to occur over a few days – whereas managing the deployment internally would have taken weeks.”

Fujitsu also integrated a number of reporting tools and dashboards, enabling an at-a-glance view of metrics on customer data, campaigns, email broadcasts and users.

Whitehead continues: “Fujitsu’s consultants were highly knowledgeable and refreshingly amenable; most impressive was how quickly they understood our business and shaped Salesforce CRM into something that met our needs perfectly. This solution hasn’t just helped us streamline our customer relationship processes; we can now perform tasks that simply weren’t possible using our old system. Event invites would previously be sent as spreadsheet attachments – Salesforce enables us to send interactive traceable emails and export information directly to the finance department’s systems.”

Mark Peplow, senior consultant at Fujitsu UK and Ireland, said: “Salesforce CRM is a hugely flexible solution - it needs to be sculpted into something bespoke to meet each company’s requirements. Fujitsu investigated the National Skills Academy’s current CRM system in order to fully understand the current functionality in relation to present day requirements. Salesforce was deployed and an agile approach was taken to build the configuration.”

Fujitsu offers a range of services for business-critical applications including CRM. Fujitsu also offers information management and application outsourcing services and works with leading providers such as Microsoft, Oracle and SAP.

About the SkillsActive Group and NSA

The SkillsActive Group works on behalf of the sport & leisure sector to create and deliver the qualifications employers need and want. The SkillsActive Group includes SkillsActive, the Sector Skills Council for Active Leisure, Learning and Well-being, and The National Skills Academy for Sport and Active Leisure. SkillsActive’s role is to develop a framework of qualifications, training and continuous professional development based on industry requirements. It ensures that employers can access the right qualifications, based on national standards that have been designed by employers, ensuring the workforce is appropriately trained and qualified. The National Skills Academy delivers those qualifications, ensuring that training is quality assured, cost effective and relevant to employers’ needs. For more information, please see:

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$54 billion) for the fiscal year ended March 31, 2012. For more information, please see:

Fujitsu UK and Ireland is a leading IT systems, services and products company employing 11,400 people with an annual revenue of £1.7 billion. Its business is in enabling its customers to realise their objectives by exploiting information technology through its integrated product and service portfolio. This includes consulting, applications, systems integration, managed services and product for customers in the private and public sectors including retail, financial services, telecoms, government, defence and consumer sectors. For more information, please see:

Iago John

Phone: Phone: + 44 (0) 207 861 2800
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Company:Harvard PR

Graham Goulden

Phone: Phone: + 44 (0) 843 354 9568
E-mail: E-mail:
Company:Fujitsu UK & Ireland

Date: 01 August, 2011


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