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Fujitsu Empowers the University of Bath Innovation Centre with CRM

Fujitsu UK & Ireland

June 28, 2011

Fujitsu has enabled the University of Bath to expand the scope of its Innovation Centre by migrating its business network system to a Cloud-based solution. This move has seen the Innovation Centre increase the number of its business networks, leading to more rapid identification of new technology start-up clients and spin-outs from University research.

With a research portfolio worth over £100 million, the University of Bath is ranked tenth in the UK in the 2012 Complete University Guide league table. Its Innovation Centre provides access to expertise, skills and quality contacts in a flexible business environment in which new ventures emanating from the University work along side privately-owned start-ups in an Entrepreneur-friendly environment. It operates a number of business networks, including,, OpenMIC and the Assisted Living Action Network. Over the last five years, ventures from the University of Bath’s Innovation Centre have created 160 new jobs and brought £15m into the City’s economy.

To manage these networks and their members, the Innovation Centre previously used a spreadsheet--based system which led to significant business constraints: little ability to easily cross-reference network lists, a lack of visibility of potential clients interested in other networks and missed cross-selling opportunities when planning events. There was also an inherent data security issue surrounding the storage of offline spreadsheet files on a public server. With a small team of five staff organising around 25 events across the networks per year, the need for a more robust and effective method of tracking memberships was identified. After investigating various solutions, the Innovation Centre chose to implement a solution from enterprise cloud computing company

Simon Bond, director of the Innovation Centre, said: “We’re passionate about the innovation and research that goes on within the University of Bath’s walls and its impact on the real world, but until now, simply maintaining this many networks has been a full-time job for my team. has allowed us to not only manage our subscribers in a fraction of the time but as a result, we have been able to expand our business, launching two new networks for our clients.”

The Innovation Centre employed Fujitsu as a system integrator due to its proven expertise in minimising downtime during the transition phase. By employing a staggered transition over a week period, known as a hot-migration, Fujitsu ensured that the Innovation Centre was able to continue working as usual until the implementation went live.

The new system has brought immediate benefits to the Innovation Centre. By providing different team members with varying levels of access within the secure, Cloud-based system, security has been improved significantly, while access to the system is now possible from mobile devices thanks to’s iPhone app.

Simon Bond continues: “ is an incredibly sophisticated and comprehensive product, and it would have been extremely difficult for us to know where to begin. Fujitsu was integral in sculpting the installation into a manageable package that suits our current needs – and if we need more power in the future, it’s there.”

Mark Peplow, senior consultant at Fujitsu UK and Ireland, said: “In recent years, we’ve helped a number of education establishments move from spreadsheet and manually-intensive systems to the latest Cloud-based solutions. It’s great to see this implementation not only expediting the University of Bath’s processes but actually enabling it to expand its business.”

Fujitsu offers a range of services for business-critical applications including CRM. Fujitsu also offers information management and application outsourcing services and works with leading providers such as Microsoft, Oracle and SAP.

About is the enterprise cloud computing company. Based on’s real-time, multitenant architecture, the company’s platform and CRM applications ( have revolutionized the way companies collaborate and communicate with their customers, including:• The Sales Cloud, for sales force automation and contact management• The Service Cloud, for customer service and support solutions• Chatter, for social collaboration• The platform, for custom application development• The AppExchange, the world’s leading marketplace for enterprise cloud computing offers the fastest path to customer success with cloud computing. As of January 31, 2010, manages customer information for approximately 72,500 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks. For more information please see:

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$54 billion) for the fiscal year ended March 31, 2012. For more information, please see:

Fujitsu UK and Ireland is a leading IT systems, services and products company employing 11,400 people with an annual revenue of £1.7 billion. Its business is in enabling its customers to realise their objectives by exploiting information technology through its integrated product and service portfolio. This includes consulting, applications, systems integration, managed services and product for customers in the private and public sectors including retail, financial services, telecoms, government, defence and consumer sectors. For more information, please see:

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Graham Goulden

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Company:Fujitsu UK & Ireland

Date: 28 June, 2011


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