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New Fujitsu PRIMEFLEX Integrated Systems accelerate the era of the Business-Centric Data Centre

London, November 18, 2014

The dawn of a new era of the business-centric data centre is heralded by the introduction today of PRIMEFLEX, the new brand for Fujitsu integrated systems. With PRIMEFLEX, Fujitsu is empowering organisations to accelerate their business expansion, eliminate complexity and reduce risk by enabling the faster deployment of more powerful data centre technologies.

Integrated systems comprised of server, storage and connectivity, coupled with software and management layers, pre-integrated and pre-tested for specific workloads, are gaining market share thanks to their recognised ability to create new value for businesses. Faster time to market and worry-free lifecycle management for integrated systems are cutting operational cost and complexity, by eliminating the need for customers to manage their own ad-hoc and laborious system integration projects.

Fujitsu is introducing the PRIMEFLEX brand for its family of integrated systems, a comprehensive line-up of more than 20 business-centric solutions, to cover the entire scope of needs in the data centre. PRIMEFLEX systems, which encompass solutions from Fujitsu partners such as Microsoft, VMware and SAP, are all packaged and tested by Fujitsu. Customers can also choose Fujitsu Lifecycle Management for managing system updates and ongoing stack compatibility, as well as Fujitsu Solution Contract to tackle unplanned system downtime.

New PRIMEFLEX line-up among the industry’s broadest

PRIMEFLEX represents one of the industry’s broadest offerings of powerful data centre solutions, including both ‘ready to run’ pre-integrated systems that can be rapidly brought into production and so-called Reference Architectures, which offer more customisable pre-validated and pre-tested design blueprints.

The line-up, which encompasses more than 20 different solutions, includes Fujitsu PRIMEFLEX for SAP HANA, which optimises high-performance real-time database solutions and PRIMEFLEX for VMware EVO: RAIL, one of the industry’s first hyper-converged infrastructures optimised for VMware. PRIMEFLEX systems also power many services within the Fujitsu Cloud.

A new addition to the PRIMEFLEX family is a powerful and scalable platform that provides business users with a more cost-effective way of creating actionable analytics from big data. Fujitsu PRIMEFLEX for Hadoop analyses large volumes of data to extract and make accessible meaningful business-relevant information, combining the convenience of pre-configured and pre-tested hardware and the economic advantages of open source software plus system support and lifecycle management.

For worry-free operation of all integrated systems, Fujitsu offers comprehensive system integration services capabilities, turnkey data centre services including hosting, managed data centre and cloud Infrastructure-as-a-Service. Pay-as-you-go financing options are also available.

Ayman Abouseif, Vice President Product Marketing, Fujitsu Global Marketing
“Customers choose integrated systems to cut project time and eliminate uncertainty – because this approach is quicker and significantly less risky than trying to integrate components on your own. Fujitsu is adding an instantly-recognisable name, PRIMEFLEX, to frame an already comprehensive line-up of integrated systems. The PRIMEFLEX family runs from virtualisation to cloud, from ERP to in-memory, from Microsoft to SAP and from Big Data to High Performance Computing (HPC), and we’ll be adding more in early 2015.”

Pricing and availability

FUJITSU Integrated System PRIMEFLEX pricing varies by configuration, services and geographic region. Solutions are mostly offered on a global basis although not all systems and solutions are available in all regions.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 162,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.8 trillion yen (US$46 billion) for the fiscal year ended March 31, 2014. For more information, please see:

About Fujitsu UK & Ireland

Fujitsu UK & Ireland is a leading IT systems, services and products company employing 12,000 people with an annual revenue of £1.67 billion. Additionally, Fujitsu’s other operations in the UK bring its total employee numbers to over 14,000 and its total revenues to £1.8 billion. Its business is in enabling its customers to realise their objectives by exploiting information technology through its integrated product and service portfolio. This includes consulting, applications, systems integration, managed services and product for customers in the private and public sectors including retail, financial services, telecoms, government, defence and consumer sectors. For more information, please see:

Nik Jeffries

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Graham Goulden

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Date: 18 November, 2014
City: London