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New Fujitsu LIFEBOOK’s add Convenience and Boost Productivity for Busy Professionals

Fujitsu UK & Ireland

June 10, 2011

The latest line-up of Fujitsu’s LIFEBOOK business notebooks come packed with user-friendly features that improve the user experience and result in higher productivity. Across the LIFEBOOK line up, Fujitsu builds in clever touches that help make a difference for business people working round the clock with their notebooks – including the anytime USB Charge, the energy-saving 0-Watt AC adapter and an intuitive scroll wheel (see below).

Recognising that business professionals spend long hours working with their notebooks in the office, on the road as well as at home, Fujitsu is focusing on ensuring that user friendliness is one of the core product values of its LIFEBOOK models. Together, little features provide true benefits for the end-user, and help Fujitsu’s LIFEBOOK models to stand-out in a competitive market.

For the mobile business executive, anytime USB Charge means that LIFEBOOK models can be used to power up devices like mobile phones via USB. This adds convenience, as other device chargers can be left at home on a business trip.

What’s more is that the Fujitsu 0-Watt AC adapter both saves on wasted energy and protects notebook batteries from damage through over-charging. Recognising that many notebooks are left connected to the mains at all time, Fujitsu has introduced this innovative feature. When not in use, the 0-Watt AC adapter shuts down completely, while standard AC adapters continue to draw a trickle of power at all times when connected to the mains, whether or not they are connected to a device.

Another user-friendly feature, the scroll wheel located next to the touch pad makes on-screen navigation much easier by eliminating the need for fiddly point and click, providing an intuitive movement that makes it easier to scroll up and down when navigating documents, presentations, and web pages.

While their notebook is running, business users who need to present and share ideas will find the Integrated Intel® Wireless Display (WiDi) makes it easy to display presentations on a big screen without wires anywhere. Users with a TV adapter need only open the WiDi application on their LIFEBOOK and click on their choice of display to connect to a WiDi-ready display or projector, transmitting images wirelessly.

Finally, the modular bay included in many Fujitsu LIFEBOOK notebooks provides enhanced flexibility and convenience. The user can insert a second battery, a second hard disk drive, a DVD/Blu-ray drive, a weight saver, or even Fujitsu's new bay projector. With a second battery, users on the go can maximise their working time and avoid the desperate search for power outlets. Additional storage is easy to add on demand – simply by sliding in a second hard disk drive. The bay projector eliminates lugging a beamer for presentations.

Brad Hagan, mobile product marketing manager at Fujitsu UK & Ireland says: “We are pleased to be launching the new range of LIFEBOOK’s. The new models have clear value added features and benefits for the business user. With so many notebooks to choose from today, it’s important to add in the little extras that can stand out and make a difference. This is what we believe helps to make a LIFEBOOK different from the rest.”

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$54 billion) for the fiscal year ended March 31, 2012. For more information, please see:

Fujitsu UK and Ireland is a leading IT systems, services and products company employing 11,400 people with an annual revenue of £1.7 billion. Its business is in enabling its customers to realise their objectives by exploiting information technology through its integrated product and service portfolio. This includes consulting, applications, systems integration, managed services and product for customers in the private and public sectors including retail, financial services, telecoms, government, defence and consumer sectors. For more information, please see:

Jack Elliott-Frey

Phone: Phone: + 44 (0) 20 7861 1627
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Graham Goulden

Phone: Phone: + 44 (0) 843 354 9568
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Company:Fujitsu UK & Ireland

Date: 10 June, 2011


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