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Premier Inn Launches Cross-Platform Mobile App

Fujitsu UK & Ireland

January 13, 2011
Premier Inn smartphones

Fujitsu has developed and launched a new smartphone application with the UK's biggest budget hotel chain Premier Inn. The app enables customers to check availability, make reservations and manage their bookings and is available on iPhone, Android, Nokia and BlackBerry devices. It has been developed by Fujitsu in partnership with Grapple Mobile.

The app is free to download, and offers real-time availability of all 590 Premier Inn hotels, location-based information and photographs. Customers can also manage their booking from start to finish, while on the move.

Fujitsu scoped out and managed the project, and provided technical assurance to ensure the successful delivery of the app. Fujitsu chose Grapple Mobile to develop the application, based on the company's patented platform that allows apps to be created quickly and cost-effectively across multiple platforms.

Steve Conway, who leads innovation at Premier Inn, comments: “Premier Inn is the first budget hotel chain to produce an app that is available across all smart phones, helping to make us accessible to as many guests as possible whilst on the go. We aim to help guests with every aspect of their stay and the new app will give guests even more freedom to access or to make a hotel booking at any given time.”

Sarah Kellett, hospitality and retail industry consultant at Fujitsu UK & Ireland, adds: “Premier Inn wanted a smartphone app that would be user friendly and accessible. The great thing about this app is that as its available cross-platform many of Premier Inn's business customers who use BlackBerrys, Androids and Nokia phones can also access the app.”

Alistair Crane, CEO at Grapple Mobile, said: “It is vital for businesses to think about their target audience and the devices they are likely to be using. Working with developers who can design and create apps for all the major operating platforms is now essential in order to obtain reach and scale.”

The Premier Inn app will shortly be available for download on iPhone, Android, Nokia and BlackBerry from the Premier Inn website, or from the Apple App Store and Android Market. It will also be available from Nokia Ovi Store and BlackBerry App World within the next two weeks.

About Premier Inn

Award-winning Premier Inn is the UK’s biggest budget hotel brand with 590 budget hotels and more than 42,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview channels, and WiFi internet access. All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.In 2008 Premier Inn launched in Dubai and is now open in Bangalore, India. On a domestic front, Premier Inn aims to be the largest provider of budget hotels within the M25 area by 2012. Under the Premier Inn room offers, Premier Inn is offering rooms from just £29 (restrictions apply). Visit www.premierinn.com for full terms and conditions.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$54 billion) for the fiscal year ended March 31, 2012. For more information, please see: www.fujitsu.com

Fujitsu UK and Ireland is a leading IT systems, services and products company employing 11,400 people with an annual revenue of £1.7 billion. Its business is in enabling its customers to realise their objectives by exploiting information technology through its integrated product and service portfolio. This includes consulting, applications, systems integration, managed services and product for customers in the private and public sectors including retail, financial services, telecoms, government, defence and consumer sectors. For more information, please see: uk.fujitsu.com

Jo Jamieson

Phone: Phone: + 44 (0) 20 7861 2831
E-mail: E-mail: teamfujitsu@harvard.co.uk
Company:Harvard PR

Graham Goulden

Phone: Phone: + 44 (0) 843 354 9568
E-mail: E-mail: graham.goulden@uk.fujitsu.com
Company:Fujitsu UK & Ireland

Date: 13 January, 2011

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