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  4. New ESPRIMO PC and LIFEBOOK notebook families offer convenience and cost-savings with “true family” concept

Fujitsu revamps entire ESPRIMO and LIFEBOOK lines

New ESPRIMO PC and LIFEBOOK notebook families offer convenience and cost-savings with “true family” concept

Fujitsu UK & Ireland

January 06, 2011

Fujitsu today announces refreshed ESPRIMO PC and LIFEBOOK notebook families, including three new ESPRIMO models and nine new LIFEBOOK models. With the new generation, Fujitsu has rethought desktop and mobile computing design and focused on ways to provide cost and time savings throughout the entire product lifecycle. The new models immediately incorporate the 2nd generation of Intel® Core™ Processor Family with new 32nm Intel microarchitecture and an impressive leap in energy-efficient performance, announced today at CES.

The new ESPRIMO PCs and LIFEBOOK notebooks are the first to feature Fujitsu’s new “true family” concept, providing significant cost savings on maintenance, testing and evaluation: typically, companies must evaluate every PC and notebook model to make sure the hardware and software is compatible with their business. The “true family” concept stands for the use of identical main components in Fujitsu systems, including motherboard, BIOS, front connector board, power supply and software images. For customers, this means they need only test one model to confirm that the entire product line is compatible with their environment. The first Fujitsu PC product lines to offer this concept are the new ESPRIMO P900 and ESPRIMO E900 series, while the LIFEBOOK E751 and LIFEBOOK S751 also share core notebook components.

The “true family” concept is a further enhancement and a consequent expansion of Fujitsu’s existing family philosophy which already makes sure that notebook modules such as the modular bay for DVD drives, the second hard disk drive, second battery and port replicator are interchangeable between LIFEBOOK E751 and LIFEBOOK S751. These components are compatible with the 2010 generation models, too.

New whisper-quiet ESPRIMO PCs
Having already eliminated power consumption in off mode in its 0-Watt PCs, Fujitsu has removed another environmental burden from the 0-Watt models in the ESPRIMO PC line-up: that of noise. The new 0-Watt ESPRIMO E900 and ESPRIMO P900 “Zero Noise” models offer totally silent running in idle and “normal office” modes. Their whisper quiet operation means that the new ESPRIMO PCs are office-friendly co-workers that fit into any team.

The third new ESPRIMO is the Q900 model, which features two USB 3.0 interfaces, enabling transfer rates that are 12 times faster than USB 2.0. Despite its high performance, the ESPRIMO Q900 is the most energy efficient model in the PC range.

New LIFEBOOK line-up
With the new line-up of LIFEBOOK notebooks, Fujitsu unveils new models that round-out the portfolio to meet a wider range of customer needs. For example, the new LIFEBOOK P701 offers a 12-inch display that fills the gap between the 14-inch LIFEBOOK S751 and the 10.1-inch LIFEBOOK T580.

The new LIFEBOOK line introduces several optional small design features that add value, such as the 0-Watt AC adapter that draws no power at all when the notebook is in off mode, and the anti-bacterial keyboard, which helps prevent the spread of bacteria between notebook users. Another new feature is the anytime USB Charge mode, included in most models, which allows LIFEBOOK to charge portable devices such as mobile phones, even when switched off.

Brad Hagan, notebook product marketing manager, Fujitsu UK & Ireland, says: “The new PC and notebook models from Fujitsu are more energy-efficient and more powerful than ever – and the desktop PCs run so silently that you’d hardly notice they are there. With the new family concept for both ESPRIMO desktop PCs and LIFEBOOK notebooks, we are helping organisations to fast-track the introduction of updated models to their fleet of notebooks and PCs, by concentrating on the same core components right across entire model ranges.”

  • ESPRIMO Q900 mini PC
  • ESPRIMO E900 E85+ / E90+ / 0-Watt small form factor PC
  • ESPRIMO P900 E85+ / E90+ / 0-Watt microtower PC

There are nine new models in the LIFEBOOK family:

  • LIFEBOOK T901, a 13.3-inch tablet PC
  • LIFEBOOK P771, a lightweight 12.1-inch 1.4 kg notebook with Ultra Low Voltage processor for longer battery runtime
  • LIFEBOOK S761, a 13.3-inch ultraportable notebook
  • LIFEBOOK E751, a 15.6-inch desktop replacement with high-performance
  • LIFEBOOK S751, a high-performance 14-inch portable
  • LIFEBOOK P701, a lightweight 1.5 kg with a 12.1-inch display
  • LIFEBOOK NH751, a 17.3-inch multimedia notebook with Blu-ray Disc™ drive and discrete graphics card
  • LIFEBOOK AH531 and A531, 15.6-inch notebooks with a wide variety of options including Blu-ray Disc™ drive, discrete graphics and embedded 3G/UMTS connectivity
  • LIFEBOOK LH531, a 14-inch all-rounder

Fujitsu’s new ESPRIMO and LIFEBOOK family models will start shipping from March 2011 in the UK.

Images and additional information

Images of the new ESPRIMO PC Family are available at:

Images of the new LIFEBOOK Family are available at:

More information and technical details can be found at:

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$54 billion) for the fiscal year ended March 31, 2012. For more information, please see:

Fujitsu UK and Ireland is a leading IT systems, services and products company employing 11,400 people with an annual revenue of £1.7 billion. Its business is in enabling its customers to realise their objectives by exploiting information technology through its integrated product and service portfolio. This includes consulting, applications, systems integration, managed services and product for customers in the private and public sectors including retail, financial services, telecoms, government, defence and consumer sectors. For more information, please see:

Jack Elliott-Frey

Phone: Phone: + 44 (0) 20 7861 1627
E-mail: E-mail:
Company:Harvard PR

Graham Goulden

Phone: Phone: + 44 (0) 843 354 9568
E-mail: E-mail:
Company:Fujitsu UK & Ireland

Date: 06 January, 2011


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