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  5. Fujitsu Addresses the Demands of the Modern Workplace with the New Ultra-Mobile LIFEBOOK Family

Fujitsu Addresses the Demands of the Modern Workplace with the New Ultra-Mobile LIFEBOOK Family

Fujitsu UK & Ireland

News facts:

  • Ultra-portable and lightweight notebooks meet the demands of mobile and flexible working
  • Designed for maximum usability, durability and security with built-in biometric authentication
  • Common family design across three different sized LIFEBOOK U7x7 models reduce IT complexity and cost
London, November 16, 2016

Fujitsu today introduces a new family of ultra-mobile notebooks designed to meet the changing needs of business professionals, both at their desks and on the move. The LIFEBOOK U7x7 family comprises three new lightweight notebooks in different sizes, ranging from an ultra-mobile 12.5-inch display through to a 15-6-inch workhorse.

Just 19mm thin and weighing only 1.3 kilograms1, the new 12.5-inch screen LIFEBOOK U727 is the first fully ultra-mobile notebook from Fujitsu. Its slimline design is shared by both the 14-inch screen size LIFEBOOK U747 and the largest model in the new range, the 15.6-inch screen size LIFEBOOK U757.

The LIFEBOOK U7x7 notebook family is designed to meet the demands of every work style. Fujitsu has focused on convenience, and offers the choice of classic or USB type-C port replicator – making it easier for shared desk users to dock in any workplace – as well as full-size interfaces for network and displays, which avoid the need to carry around an easily misplaced bag full of cables and adaptors. Fujitsu has also ensured that the LIFEBOOK U7x7 family is easy to manage, thanks to the use of the same BIOS image, mainboard and components, which streamlines management for IT departments and helps drive down lifetime costs.

Since the new family of notebooks is ultra-mobile, Fujitsu has also taken steps to ensure that LIFEBOOK U7x7 models – and data – are protected against theft or unauthorised access. The range comes with sophisticated security features including an integrated smart card reader and TPM 2.0. The optional palm vein sensor uses Fujitsu PalmSecure2 technology to enable user authentication without passwords, and can also be implemented alongside additional authentication methods. Numerous additional features enhance the overall LIFEBOOK U7x7 user experience, such as ergonomic, anti-glare HD or optional full HD (FHD) touch displays, strengthened screen hinges and a high-end magnesium housing to enhance durability for the line-up.

As mobile professionals would expect, all-day battery life comes as standard – while user-exchangeable batteries add convenience and help reduce lifetime costs. Unlike other vendors, Fujitsu makes it possible to upgrade hard drives and system memory without voiding warranties, and provides easy access via service doors. There is also no need for LIFEBOOK U7x7 users to compromise when it comes to connectivity, since all models feature built-in VGA ports and a full-sized LAN connector.

Ruediger Landto, Head of Client Computing Division and the Internet of Things at Fujitsu EMEIA, says: “Maximum flexibility, connectivity and security are among the most frequently requested features for business notebooks today. As desk sharing and mobile working increase in popularity, professionals are looking for all-round capabilities, while employers need high-performance yet cost-efficient devices that will both gain user acceptance and stay the course. These requirements have driven the design philosophy behind the new LIFEBOOK U7x7 family. Fujitsu offers different models to suit every working style, from the executive who is always on the move to users who require a larger screen or who want to be able to work on two screens at once.”

Pricing and availability

The LIFEBOOK U7x7 notebook line-up will be available to order in Europe, Middle East, India and Africa from November, with the first shipments expected in January 2017. Pricing varies according to model, configuration and country.

Notes to editors

1 The 14-inch LIFEBOOK U747 weighs 1.5kg and the 15.6-inch LIFEBOOK U757 weighs 1.8kg.

2 PalmSecure is an additional cost option. Fingerprint scanners are also available.

Key features across the LIFEBOOK U7x7 family include:

  • Anti-glare HD, FHD or optional full high definition (FHD) touch display options for ergonomic viewing
  • All three models use the same port replicators, AC adapters, BIOS, bit image, keyboard layout and drivers to reduce complexity and cost, while also enabling workplace sharing
  • Choice of classic port replicator or USB Type-C port replicator
  • Security features including fingerprint or palm vein sensor, smart card reader, TPM 2.0 Trusted Platform Module to protect notebooks and company data from unauthorised access
  • Full range of connectivity options with 4G/LTE, WLAN, and Bluetooth
  • Full-size interfaces including full-size LAN connector, full-size VGA port
  • Made from durable, lightweight materials such as magnesium and aluminum, and featuring aluminum-caged hinges
  • Direct access to key components such as battery, memory and internal storage increases serviceability, reduces time and cost of upgrades.

Online resources

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 156,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.7 trillion yen (US$41 billion) for the fiscal year ended March 31, 2016. For more information, please see

About Fujitsu in the UK & Ireland

Fujitsu employs over 14,000 people in the UK & Ireland, with total revenues exceeding £1.8 billion. Offering an integrated product and service portfolio, we deliver consulting, applications, technology products, systems integration and managed services, including cloud-based solutions, for customers across both public and private sectors, including retail, financial services, telecoms, government, defence and consumer IT. For more information, please see

Kelly Bowen

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Graham Goulden

Phone: Phone: + 44 (0) 843 354 9568
E-mail: E-mail:
Company:Fujitsu UK & Ireland

Date: 16 November, 2016
City: London


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