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Fujitsu Partners with Charity BBC Media Action to Provide New Global IT Function

Fujitsu UK & Ireland

News Facts

  • New global IT system will enable greater collaboration between local BBC Media Action teams worldwide
  • Fujitsu completes first phase of pro bono project in BBC Media Action‘s UK and Myanmar offices
London, October 19, 2016

Fujitsu today announced the completion of the first phase of implementation in its partnership with BBC Media Action, to develop a new global IT capability for the charity. BBC Media Action, the BBC’s international development charity, uses media and communications to inform, connect and empower people around the world. Fujitsu is developing an IT service to enable better communication and collaboration between BBC Media Action’s local offices worldwide, with first phase completed in the UK and Myanmar. The aim is to allow BBC Media Action to focus on their work to transform lives through media around the world.

Fujitsu has been a corporate partner of BBC Media Action since 2015 and is  leveraging its skills and knowledge to make the charity’s IT function more effective and cost-efficient. Previously, BBC Media Action had used diverse IT systems in each of its local global offices, making communication between teams problematic. In the Myanmar office, the IT system was outdated, meaning even basic functions like e-mail were a challenge.

Fujitsu worked with BBC Media Action to design a global IT function which would enhance collaboration between local offices and enable resources to be shared. Fujitsu managed the design process for a standard office environment, which has now been implemented in the UK and Myanmar, and supported the upskilling of staff. Improved communication means offices are able to share insights more readily, to enhance and amplify BBC Media Action’s work. BBC Media Action will continue to work with Fujitsu to roll out the project to 17 more country offices.1

“Our partnership with Fujitsu has been exemplary and as the BBC’s international development charity, not funded by the licence fee, we very much welcome their generous pro bono support,” said David Goldesgeyme, Head of Corporate Partnerships, BBC Media Action. “They have gone to great lengths to understand our organisation and tailor their solution to our needs; their expertise and commitment has been invaluable and we look forward to rolling out the project to all 17 of our non-UK offices over the next 12 months.”

“At Fujitsu, we wanted to have a meaningful partnership with BBC Media Action, by using our own skills and knowledge to support the charity,” said Haydn Jones, Account Managing Director, UK & Ireland, Fujitsu. “Through this initiative, we are creating a global connected network, that we hope will enhance BBC Media Action’s outstanding work to transform lives through media around the world. This project’s success shows the value of co-creating digital transformation, by blending technology expertise from Fujitsu with BBC Media Action’s own insight. This has been an extremely rewarding partnership, which we will continue to support in the long term.”

For more information, visit

Notes to editors

  1. Afghanistan, Bangladesh, Cambodia, Ethiopia, India, Indonesia, Kenya, Libya*, Myanmar, Nepal, Nigeria, Palestine, Sierra Leone, Somalia, South Sudan, Tanzania, Tunisia*, Zambia (*Joint office)

About BBC Media Action

BBC Media Action is the BBC’s international development charity. Their overarching goal is to help people make sense of events, engage in dialogue and take action to improve their lives. They work in partnership with broadcasters, governments, non-governmental organisations and donors to share reliable, timely and useful information. Their projects reached over 200 million people last year and are made up of debate shows, dramas, radio and TV programmes, public service announcements, mobile phone services and face-to-face communication. Since they are not funded by the licence fee, none of this work would be possible without the backing of our generous donors – governments, foundations, corporations and individuals.For more information, please see

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 156,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.7 trillion yen (US$41 billion) for the fiscal year ended March 31, 2016. For more information, please see

About Fujitsu in the UK & Ireland

Fujitsu employs over 14,000 people in the UK & Ireland, with total revenues exceeding £1.8 billion. Offering an integrated product and service portfolio, we deliver consulting, applications, technology products, systems integration and managed services, including cloud-based solutions, for customers across both public and private sectors, including retail, financial services, telecoms, government, defence and consumer IT. For more information, please see

Paula Munteanu


Phone: Phone: +44 (0)20 7861 2843
E-mail: E-mail:

Graham Goulden

Phone: Phone: + 44 (0) 843 354 9568
E-mail: E-mail:
Company:Fujitsu UK & Ireland

Date: 19 October, 2016
City: London


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