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Fujitsu Unveils Retail Solution to Improve In-Store Experiences

Fujitsu UK & Ireland

News facts:

  • Fujitsu Retail Engagement Analytics solution makes use of in-store data sources to provide retailers with a detailed view of customer behaviours
  • Provides analysis of in-store functions to allow retailers to improve operations and customer experience
London, March 09, 2016

Fujitsu, for the first time in the UK, has today unveiled its new analytics solution at RBTE. The Fujitsu Retail Engagement Analytics solution will allow retailers to reduce the disparity between their online and in-store offerings, improve customer experience and optimise store performance.

The rise in online e-commerce platforms has provided retailers with an enormous amount of data on how their customers shop. By understanding online shopping behavior retailers have been able to improve the customer experience through targeted offers and personalised interactions. However, this has not been the case in-store, where collecting data, and using it to effect change, has been a challenge.

The Fujitsu Retail Engagement Analytics solution enables retailers to see how their customers are behaving in-store. The new cloud-based analytics solution can collect data from various sources, such as connected devices and sales figures, and analyse it to allow retailers to better understand their customers. By having detailed information on elements, such as zonal volume or repeat visits, retailers can then implement initiatives and strategies that improve the shopping experience and drive additional sales.

“Despite the meteoric rise in online shopping and mobile commerce, the physical store is still an intrinsic part of a retailer’s offering,” said Rupal Karia, Managing Director, Retail and Hospitality UK & Ireland, Fujitsu. “Customers no longer differentiate the experience they have with a particular retailer between online and offline. They expect a seamless experience no matter where they shop. It is vital that retailers ensure that their stores offer the same personalised interactions they do online. The physical store offers a wealth of data and information, and retailers need to tap into this and use it to improve the customer experience and optimise their own operations.”

Beyond providing aggregated shopper data, the Fujitsu Retail Engagement Analytics also provides data on store performance by overlaying store layouts, merchandising, marketing, CRM and workforce management. By combining this with the aggregated shopper data, retailers can build a complete picture of how their stores are functioning, and use this information to implement changes that improve the customer experience and drive revenue growth.

About Fujitsu Global

Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 159,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.8 trillion yen (US$40 billion) for the fiscal year ended March 31, 2015. For more information, please see

About Fujitsu in the UK & Ireland

Fujitsu employs over 14,000 people in the UK & Ireland, with total revenues exceeding £1.8 billion. Offering an integrated product and service portfolio, we deliver consulting, applications, technology products, systems integration and managed services, including cloud-based solutions, for customers across both public and private sectors, including retail, financial services, telecoms, government, defence and consumer IT. For more information, please see

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Graham Goulden

Phone: Phone: + 44 (0) 843 354 9568
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Company:Fujitsu UK & Ireland

Date: 09 March, 2016
City: London


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