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Retailers get mobile: Fujitsu launches specially designed tablet for retailers

Fujitsu UK & Ireland

London, August 13, 2015

Fujitsu has launched its STYLISTIC V535R Retail Tablet, the latest addition to Fujitsu’s tablet offering portfolio, designed to withstand a demanding retail environment, delivering improved customer service and boosted staff productivity.

Unlike consumer tablets, the device is specifically designed for the fast-paced retail environment and can withstand drops, scratches and continued on-the-go use.  This extra proofing against damage enables staff to be more mobile in store; spending more time on the shop floor taking payments, interacting with customers and staff - and less time on a back-office workstation - which results in improved levels of customer service.

The STYLISTIC V535R can turn into a fully-functional transactional terminal, taking credit and debit payments, and enabling customers to make purchases at any point in the store. The tablet integrates easily with existing store IT infrastructure and is capable of running many of the same applications associated with traditional Point of Service (PoS) terminals. This protects a retailer’s investment in application development and provides a familiar interface to store staff – therefore reducing training costs.

The STYLISTIC V535R with its 8.3” display is a ruggedised tablet, specifically designed to operate within the retail environment with the ability to seamlessly integrate with existing store systems and run established applications. The tablet incorporates a quad-core Intel processor to deliver high performance with a battery that can last a whole shift.

As a fully-fledged PC, the tablet is also easily managed by existing enterprise tools, reducing the cost of deployment and ongoing support.

The STYLISTIC V535R tablet, when deployed with omni-channel software such as Fujitsu’s Market Place, is will create the following benefits for retailers and their customers:

  • The tablet’s rugged case can endure the hostile retail environment and withstand a 1m drop - or 1.8m drop with additional MIL-STD-810G drop-case
  • Queue-busting for customers who have selected goods and are waiting in line at a traditional pay-point
  • Provides the option to reserve items or select goods instantly from a company web-site that are not normally held in store. These can then be delivered to the store, or an alternate location.
  • Speed in processing returns or exchanges.
  • Provides the option to save the sale against a competitive store or internet site by offering instant discounts (using pre-defined business rules).
  • Frees staff to move out onto the sales floor and into the aisles with their customers.

“At Fujitsu we understand that in this increasingly digital-first age, when it comes to retail, expectations from consumers are now considerably higher. Consumers’ increasingly expect exceptional service across all channels, and when in store, expect store staff knowledgeable about product details, stock availability, complementary items and to offer personalised promotions aligned to them,” said Rupal Karia, Managing Director of Retail and Hospitality in UK & Ireland at Fujitsu.

“In order to meet these expectations and deliver an exemplary level of customer service, retailers need to equip staff with the right technology that will give them access to this information at any given point in the store. Equipping staff with our STYLISTIC V535R tablet allows retailers to interact with POS and back-end support systems, to offer a range of information to prospective customers, thus improving service.”

Notes to editors

  • A low power, high performance Intel Atom Z3795 quad-core processor.
  • 64GB or 128GB of fast SSD storage with an expansion slot to support SD cards up to 64GB.
  • An 8 inch (21cm) 16:10 WUXGA IPS touchscreen with 1,920 x 1,200 pixel resolution protected by toughened scratch-resistant glass supporting up to 10 finger multi-touch input.
  • TPM v1.2 security module to hold encryption keys.
  • Windows 8.1 Professional 64 bit, or Windows Embedded 8.1 Industry operating system.
  • Expansion docking cradle with 3x USB 3.0 ports, Wired 10/100/1000 Mbps LAN and  HDMI port for second screen.

All client computing devices from Fujitsu's current portfolio are eligible for a free upgrade to Windows 10.  For more details on the upgrade offer and how to reserve your upgrade please refer to

Online resources

About Fujitsu Global

Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 159,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.8 trillion yen (US$40 billion) for the fiscal year ended March 31, 2015. For more information, please see

About Fujitsu UK & Ireland

Fujitsu UK & Ireland is a leading IT systems, services and products company employing 12,000 people with an annual revenue of £1.67 billion. Additionally, Fujitsu’s other operations in the UK bring its total employee numbers to over 14,000 and its total revenues to £1.8 billion. Its business is in enabling its customers to realise their objectives by exploiting information technology through its integrated product and service portfolio. This includes consulting, applications, systems integration, managed services and product for customers in the private and public sectors including retail, financial services, telecoms, government, defence and consumer sectors. For more information, please see:

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Company:Fujitsu UK & Ireland

Date: 13 August, 2015
City: London


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