The survey, which took place in July, has been directed to senior managers of the marketing and communication area of major Italian banks and covered banks owning the 47.1% of the branches in the whole Italian banking system.
The survey, which took place in July, has been directed to Senior managers of the marketing and communication area of major Italian banks and covered banks owning the 47.1% of the branches in the whole Italian banking system.
During the Conference, attended by almost 100 representatives from Italian banks, the strategic importance of the branch has been confirmed both in terms of customer proximity and as a fundamental relationship platform.
During the meeting the role of the new communication platforms like Digital Media Networks and digital marketing communication tools has been discussed, confirming the high level of interest within the financial services environment on this kind of new media, allowing banks to facilitate their campaign deployment and creation processes, while improving the impact and reducing the costs for multiple campaign management
Fujitsu Services is one of the leading IT services companies in Europe, Middle East and Africa . It has an annual turnover of £1.74 billion, (€2.58 billion) employs 14,500 people and operates in over 20 countries. It designs, builds and operates IT systems and services for customers in the financial services, telecom, retail, utilities and government markets. Its core strength is the delivery of IT infrastructure management and outsourcing across desktop, networking and data centre environments, together with a full range of related services, from consulting through integration and deployment. Headquartered in London , Fujitsu Services is the European-centred IT services arm of the Fujitsu Group. The Fujitsu Group is a US$45 billion (€37 billion) leader in customer-focused IT systems and services for the global marketplace.
Phone: +39 (0) 39 6566 274
Date: 27 September, 2007
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