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  5. Terminal 5 will be the first to go live with 280 screens

Fujitsu signs a contract with JCDecaux to provide Digital Media Network to BAA airports

Terminal 5 will be the first to go live with 280 screens

July 03, 2007

Fujitsu Services, one of Europe’s leading IT services companies, has announced today a 10-year contract with JCDecaux Airport to provide and support the technology and hardware to allow digital advertisements – also known as a Digital Media Network (DMN) – to be displayed at all seven of BAA airports throughout the UK.

The first phase of the solution involves the installation of the DMN infrastructure to support e-advertising in the new Heathrow Terminal 5, after which will follow a full roll-out of the solution across the remaining BAA airports.

After JCDecaux Airport have sold the digital advertising space, all the data and scheduling is then managed and stored by Fujitsu at one of its secure data centres in the UK. Content Management Software from Fujitsu then selects the relevant content and displays it at the relevant advertising location for a particular amount of time.

This allows standard billboards to be replaced with a highly flexible advertising medium, which advertisers are increasingly asking for.

Paula Oliver, Development Director, JCDecaux Airport, said: “We are very glad to be working with Fujitsu on this flagship project. Digital media will become an integral part of our advertising offer, with airports being the perfect environment for this innovative medium.”

Steve Andre, managing director private sector, Fujitsu Services said: “This is major step for Fujitsu in working with JCDecaux, one of the world's leading outdoor advertising companies. To be partnering with JCDecaux on such an influential and visible project like Terminal 5 is a major achievement for Fujitsu and proves that we are moving into new markets and winning market leading contracts.”

About Fujitsu Services

Fujitsu Services is one of the leading IT services companies in Europe, Middle East and Africa . It has an annual turnover of £1.74 billion, (€2.58 billion) employs 14,500 people and operates in over 20 countries. It designs, builds and operates IT systems and services for customers in the financial services, telecom, retail, utilities and government markets. Its core strength is the delivery of IT infrastructure management and outsourcing across desktop, networking and data centre environments, together with a full range of related services, from consulting through integration and deployment. Headquartered in London , Fujitsu Services is the European-centred IT services arm of the Fujitsu Group. The Fujitsu Group is a US$45 billion (€37 billion) leader in customer-focused IT systems and services for the global marketplace.

About JCDecaux Airport

JCDecaux Airport is the world leader in airport advertising, with a network of over 141 airports around the world, targeting over 1 billion passengers a year. In the UK JCDecaux Airport manages 13 UK air and rail concessions, communicating with 70% of all UK air travellers.The UK portfolio provides a sophisticated network of communication methods that reach a worldwide affluent audience of over 150 million people per year. In the UK JCDecaux offers advertising opportunities at the following airports: Heathrow, Gatwick, Stansted, Southampton, Aberdeen, Edinburgh, Glasgow, London Luton and on Eurostar, Eurotunnel, Heathrow Express and Gatwick Express. In May 2006 JCDecaux Airport was awarded the 7-year BAA contract. JCDecaux Airport is part of JCDecaux, a global leader in outdoor advertising.

Alistair Kent

Phone: Phone: + 44 (0) 20 8564 6322
E-mail: E-mail: teamfujitsu@harvard.co.uk
Company:Harvard PR

Janet Guest

Phone: Phone: + 44 (0) 20 7298 8023
E-mail: E-mail: janet.guest@jcdecaux.co.uk
Company:JCDecaux

Graham Goulden

Phone: Phone: + 44 (0) 1753 604736
Fax: + 44 (0) 1753 604669
E-mail: E-mail: graham.goulden@uk.fujitsu.com
Company:Fujitsu Services

Date: 03 July, 2007

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