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Vodafone UK celebrates World Retail Award

Vodafone UK is celebrating success at the inaugural World Retail Awards. Vodafone UK and its retained IT supplier, Fujitsu Services, were awarded the ‘Best use of Technology’ award at a prestigious awards ceremony held in Barcelona on Thursday 29 March.

April 05, 2007

The ‘Best use of Technology’ was awarded for Vodafone UK’s implementation of Q-MATIC, a world-class queue management system, which has transformed the management of customer flow in the Vodafone stores.

Commenting on the award, the judges, made up of some of the world’s top retailers and senior industry experts, said that Vodafone’s automated queue management system was “truly transformational and clearly consumer-led. Vodafone has seen big improvements to sales in-store and customer conversion levels.”

Jonathan Dryland, head of Retail Development at Vodafone UK, comments: “Q-MATIC has revolutionised customer management within our stores and has provided fantastic return on investment. This award demonstrates that simple and sustainable solutions can deliver the highest improvements to store performance.”

Dr Mark Dorgan, European retail partner, Fujitsu Services, said: “Fujitsu has worked with Vodafone for more than 20 years and it is great to receive recognition from such prestigious industry awards. This award reinforces the great results that can be achieved when retailers and suppliers work in partnership together on initiatives that focus on improving the customer experience in-store.”

The World Retail Awards celebrate global retail excellence and are a platform for recognising innovation and outstanding economic, ethical and creative achievements.

About Vodafone UK

Vodafone UK has 16.3 million customers and is part of the world’s largest mobile community offering a wide range of voice and data communications. The company is committed to providing mobile solutions that allow both consumer and business customers to make the most of now. In addition, Vodafone connects customers across the globe with roaming agreements worldwide. It provides 3G roaming in 18 countries and offers great roaming value with Vodafone Passport.

About Fujitsu Services

Fujitsu Services is one of the leading IT services companies in Europe, Middle East and Africa . It has an annual turnover of £1.74 billion, (€2.58 billion) employs 14,500 people and operates in over 20 countries. It designs, builds and operates IT systems and services for customers in the financial services, telecom, retail, utilities and government markets. Its core strength is the delivery of IT infrastructure management and outsourcing across desktop, networking and data centre environments, together with a full range of related services, from consulting through integration and deployment. Headquartered in London , Fujitsu Services is the European-centred IT services arm of the Fujitsu Group. The Fujitsu Group is a US$45 billion (€37 billion) leader in customer-focused IT systems and services for the global marketplace.

Graham Goulden

Phone: Phone: + 44 (0) 1753 604736
Fax: + 44 (0) 1753 604669
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Company:Fujitsu Services

Nikki Cope / Sally Lloyd

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Company:McKenna Townsend PR

Date: 05 April, 2007