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Our Corporate Philosophy - FUJITSU Way -

Fujitsu Announces New "FUJITSU Way"

On April 1, 2008, Fujitsu published a fully revised Fujitsu Way. The Fujitsu Way embodies the philosophy of the Fujitsu Group, articulates the Group's overarching values, and defines concrete principles and a code of conduct that Group employees follow in their daily business activities. The new Fujitsu Way will facilitate management innovation and promote a unified direction for the Group as we expand our global business activities, bringing innovative technology and solutions to every corner of the globe.

Guided by the new Fujitsu Way, our employees will strive to maximize the value of the Fujitsu Group and enhance our contributions to society.


The Fujitsu Way embodies the philosophy of the Fujitsu Group, our reason for existence, values and the principles that we follow in our daily activities.

Based on a thorough understanding of its elements, we fully embrace the Fujitsu Way so that our conduct naturally reflects its spirit and intent. Especially when faced with difficult decisions, we use the Fujitsu Way to guide our actions.

We believe that by conducting our activities in accordance with the Fujitsu Way, we maximize the value of the Fujitsu Group and promote a unified direction, better serve our customers and business partners, and enhance our contribution to the communities in which we operate and to society as a whole.

In the Fujitsu Way, the term "employee" refers to everyone working within the Fujitsu Group.

The Elements of Fujitsu Way

Fujitsu Way comprises four core elements:

Corporate Vision: The reason for the existence of the Fujitsu Group. Corporate Values: A set of value statements for achieving our Corporate Vision. Principles: The principles we adhere to in all business dealings and actions in accordance with Corporate Values. Code of Conduct: The rules and guidelines followed by everyone in the Fujitsu Group. Business Policy: Our current strategies pursued in accordance with the Fujitsu Way.
Corporate Vision
Through our constant pursuit of innovation, the Fujitsu Group aims to contribute to the creation of a networked society that is rewarding and secure, bringing about a prosperous future that fulfills the dreams of people throughout the world.
Corporate Values

What we strive for:

Society and Environment

In all our actions, we protect the environment and contribute to society.

Profit and Growth

We strive to meet the expectations of customers, employees and shareholders.

Shareholders and Investors

We seek to continuously increase our corporate value.

Global Perspective

We think and act from a global perspective.

What we value:


We respect diversity and support individual growth.


We seek to be their valued and trusted partner.

Business Partners

We build mutually beneficial relationships.


We seek to create new value through innovation.


We enhance the reputation of our customers and the reliability of social infrastructure.

Global Citizenship

We act as good global citizens, attuned to the needs of society and the environment.

Customer-Centric Perspective

We think from the customer's perspective and act with sincerity.

Firsthand Understanding

We act based on a firsthand understanding of the actual situation.

Spirit of Challenge

We strive to achieve our highest goals.

Speed and Agility

We act flexibly and promptly to achieve our objectives.


We share common objectives across organizations, work as a team and act as responsible members of the team.

Code of Conduct
  • We respect human rights.
  • We comply with all laws and regulations.
  • We act with fairness in our business dealings.
  • We protect and respect intellectual property.
  • We maintain confidentiality.
  • We do not use our position in our organization for personal gain.
Business Policy
  • We use Field Innovation to find new approaches and the inspiration to improve ourselves, while delivering added value to our customers.
  • We provide global environmental solutions in al our business areas.
  • Fujitsu Group companies work together to accelerate our global business expansion.


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