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Customer Relationship Management

Leveraging on CRM (Customer Relationship Management) Technology a Must to Compete in the New Economy

To recruit new customers and to retain existing customers have always been the ultimate goal of the marketing function. The fundamental to this goal has never changed - to increase customer satisfaction in the provision of goods and services that inevitably will lead to stronger customer loyalty. Customer Focused Marketing (CFM) is the door into the next millennium for retailers.

In Fujitsu, we understand the needs of both retailers and customers. With the proven customer focused marketing concepts and methodology, services would be provided to retailers to identify their valuable customers using our analysis tools.