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Aboutwe, Fujitsu Asia, MobileOne, and V3 TeleTech Collaborate to Develop Nature and Heritage PDATours in Singapore

Fujitsu Asia Pte Ltd.

Singapore, November 10, 2003

A consortium, led by Aboutwe Publishing, a specialist in the tourism related publishing and events, and Fujitsu Asia Pte Ltd., a leading regional IT&T infrastructure developer, today announced its collaboration of four companies to introduce an innovative Location-based Service (LBS) called the Mobile-Assisted Guide (MAG), to enable students, tourists and the general public to experience wonders of nature and heritage.

The two other partners in the consortium are MobileOne Ltd., a leading mobile service provider, and V3 TeleTech, a leading geographical information and location determination technology developer.

By pairing MAG with eco-tourism, the collaboration provides locals and tourists with a novel way of exploring Singapore's nature and heritage, in the form of PDATours. They are not only able to view tour details and information, but also enjoy other services such as trip planner, and personalised user tour preference, among others.

Said Mr Chng Teo Hye, Group Chairman and Co-CEO of Fujitsu Asia, "This partnership leverages on Fujitsu's strength as a technology provider in providing solutions such as MAG that are simple, yet effective in enhancing tourism in Singapore. It also reflects our commitment to working with our partners to benefit the community with new and innovative technology."

Each tourist will have access to a PDA (Personal Digital Assistant) from PDATours, signs in and activates a selected tour. Once the GPS (Global Positioning System) Locator in the PDA is activated, it will periodically scan for the tourist's position.

The tourist uses the PDA like a personalised tour guide, and the system will automatically alert the tourist on points of interest. By using GPRS, the tourist can then download the location map, pictures, information and even relevant local myths and stories.

The tourist can also jot personal remarks onto the PDA and at the end of the trip, retrieve his remarks by logging on to the PDATours portal.

A wide variety of tours have been designed on Singapore's nature and heritage such as the impregnable fortress at Labrador Park, identification of plants and birds at national parks at Botanic Gardens and Pasir Ris Park and outdoor adventures at Pulau Ubin.

Mr. James See, Managing Director of Aboutwe, said: "Our MAG will empower the users to have the knowledge in their hands, to choose the right level of thrill, create a unique experience for oneself and maximize the value of the trip as well as a great learning opportunity."

Other than providing a technological innovative way of touring Singapore, PDATours can be used for school bio-science field trips or historical heritage lessons, where students will gain additional knowledge with timely information at their fingertips.

The GPS in PDATours tracks the student's exact location and matches it with related facts or myth around that location. Games and quizzes can be incorporated into the PDATours, creating a fun-oriented learning experience.

In December 2003, 40 students and 20 local residents from the North East CDC, 10 tour guides and 10 tourists will be participating in the PDATours Trial program. Residents and students interested in the trials are welcome to participate, and may write to or call 67423511.

Mr Adrian Long, General Manager of V3, said "Geographical Information System and Location Determination Technology have increasingly been successfully used to assist in business related work processes. By applying these emerging tools to the nature and heritage location based initiative, we hope to bring a totally new and exciting experience to the community at large."

PDATours is developed under the Call for Collaboration (CFC) initiative for location-based services, as part of the Infocomm Development Authority of Singapore (IDA)'s Wired With Wireless programme. PDATours has created attractive value-added services for the tourist, which not only makes their tour in Singapore more memorable, but it also appeals to tourists who enjoy self-discovery and adventure.

About Aboutwe Publishing Pte Ltd

Aboutwe Publishing Pte Ltd is a professional and dedicated publishing company with an emphasis on environmental conservation lifestyle and ecotourism. World Environment is our flagship magazine and the first issue was launched in November 2000. The magazine is published bi-monthly and it covers a wide range of topics such as conservation, recycling, reforestation, people, eco-tourism, industry, nature and wildlife preservation as well as other environmental issues and concerns. The company also publishes Homes, a property and lifestyle magazine designed and distributed exclusively to residents in Singapore district 9, 10, and 11, and N.E.W. Singapore Guide, targeted specifically at the tourism industry.
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About MobileOne Limited

M1, Singapore's most exciting and innovative mobile and IDD service provider, was launched in April 1997. Since then, it has made significant inroads into the local mobile communications market, gaining considerable brand presence and market share. M1 aims to be the leader in personal voice and data communications, focusing on value, quality and customer service.
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About V3 Teletech

V3 TeleTech Pte Ltd, a member of the W3 Infocomm Group (shareholders include Green Dot Capital Pte Ltd and Prime Partners), aspires to be a leader in the field of resource forecasting, optimization and performance enhancement solutions development and consultancy to assist our clients in enhancing visibility, velocity and variability (key 3 Vs) in its daily operation processes.
V3 TeleTech main business focuses on integrated knowledge-Intensive spatial analysis solutions with Geographical Information System and Location Identification Technology capabilities thereby enhancing clients' resources management. These solutions which utilise V3 integrated solutions deployment platform, include innovative location based applications covering transportation enforcement application; fleet monitoring; telematics, dispatching, GIS assisted virtual warehouse management, community location based portal network, tourist visibility and location based hailing system etc. The V3 integrated solutions deployment platform which includes a comprehensive Geographical Information engine; Routing engine; Digital Map Rendering and Wireless Communication/Messaging engine, has also demonstrated across industry location based application deployment capabilities.
Besides being the authorised digital map contents provider appointed by Singapore Land Authority for the Ultimap (Singapore SD Plus Map Data) to support local location based services initiatives, V3 TeleTech also operates a trusted and secured hosting hub to make available selected Asia Pacific countries' map content to manage and assist customers in location based services deployment.
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About the Wired with Wireless Programme

The programme is initiated by the IDA to jumpstart the development of wireless industry in Singapore and position Singapore as a living lab and business catalyst for wireless developments in Asia. It also aims to develop the entire wireless value chain - from infrastructure developers to access service providers, content creators and aggregators. It is a multi-pronged programme that will enable Singapore to have the best integrated wireline and wireless infrastructure for the seamless delivery of rich multimedia content, with focus on areas such as wireless multimedia, mobile commerce and location-based services.

About Fujitsu Asia Pte Ltd

Fujitsu Asia Pte Ltd was established in Singapore in 1997 to provide leadership in business development, technology innovation and customer support as regional headquarters for the Fujitsu group of companies in Asia outside of Japan. Building on Fujitsu's three decades of experience in Singapore and the broader Asian region and with a pool of highly skilled engineering talent, Fujitsu Asia is dedicated to providing comprehensive integrated IT, telecommunications and networking solutions that deliver tangible business value and enable customers to meet the challenges of the new global economy. Fujitsu Asia is a wholly owned subsidiary of Tokyo-based Fujitsu Limited (TSW: 6702), a leader in customer-centric IT and communications solutions for the global marketplace.
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Aboutwe Publishing Pte Ltd

Lim Fung Meng

Phone: Phone: (65) 6742 3511
E-mail: E-mail:
Company:Aboutwe Publishing Pte Ltd

Press Contact:

Rachael Low

Phone: Phone: +(65) 6512 7184
E-mail: E-mail:
Company: Fujitsu Asia Pte Ltd
Head of Marketing

V3 TeleTech Pte Ltd

Adrian Long

Phone: Phone: (65) 6446 7291
E-mail: E-mail:
Company:V3 TeleTech Pte Ltd

Date: 10 November, 2003
City: Singapore
Company: Fujitsu Asia Pte Ltd, Aboutwe Publishing Pte Ltd, V3 Teletech