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  7. Fujitsu Delivers Satisfaction, Great Experience and High-quality Products to Channel Partners

Fujitsu Delivers Satisfaction, Great Experience and High-quality Products to Channel Partners

June 20, 2014
  • 82 percent of Fujitsu Channel Partners around the world are very satisfied or satisfied with Fujitsu
  • Respondents to independently conducted Channel Partners Satisfaction Survey recommend the quality of Fujitsu products and good previous experience
With over 70 percent of Fujitsu’s worldwide sales revenue generated via the company’s growing international network of channel partners, keeping them satisfied and actively promoting Fujitsu products, solutions and services is key to the company’s commercial success. The findings of this extensive Channel Partners Satisfaction Survey will be used to ensure that Fujitsu optimizes its portfolio and processes to exceed channel partners expectations.

Highest satisfaction levels were achieved with respondents for whom Fujitsu is the main vendor, with degrees of satisfaction seen to increase as organizations move up the SELECT Partner Program levels, from Registered Partner, via SELECT Partner, to SELECT Expert, and beyond into the invitation-only SELECT Circle. The quality of business relationship with Fujitsu was found to be the most important factor for partners.

Fujitsu has a vision for a Human Centric Intelligent Society, where people are connected and empowered, knowledge is created from information, and everything is connected to optimize business and social infrastructure. Fujitsu’s channel partners play an important role in helping to co-create value in the digital ecosystem3 that underpins this vision. Survey respondents particularly valued the quality of Fujitsu products, which is testament to the company’s capability in achieving this vision on behalf of customers around the world. It also justifies Fujitsu’s approach to decentralized production, for example, including the only remaining production facility in Europe operated by a major international ICT company.

Supporting quotes

Veerle Limbos, Vice President, Corporate Channels, Global Product Business, Fujitsu

“Fujitsu is investing heavily in its international channel network as a vital factor in meeting the company’s globalization objectives. Therefore we have made a clear commitment to our channel partners and are helping them to achieve profitable business and growth. The Fujitsu Channel Partners Satisfaction Survey found that the majority of our partners are satisfied with what we offer them, especially high-quality products and a great business relationship. We will continue to invest to improve in the areas important to our partners.”

Notes to editors

  1. 1) Fujitsu Channel Partners Satisfaction Survey
    This online survey was independently conducted on behalf of Fujitsu by Manufacts Research and Dialog GmbH ( During October to November 2013, the survey addressed contacts who are executives at reseller organizations actively involved in selling Fujitsu products, solutions and services, resulting in 2,105 usable responses. 

    2) SELECT Partner Program: Partnership with a Growth Perspective
    Highly committed to its Channel Partners, distribution partnership with Fujitsu focuses upon mutual growth potential at three levels:
    • Fujitsu Registered Partner (Entry level)
      • Access to Channel Partner Portal
      • Marketing and sales promotion material
      • Listed in the ‘Reseller Locator’ on Fujitsu website
    • Fujitsu SELECT Partner (Certified level) 
      All partner attributes, plus:
      • Supported by account team
      • Premium access to the Channel Partner Portal
      • Joint sales activities
    • Fujitsu SELECT Expert (Specialized level) 
      All SELECT Partner attributes plus:
      • Expert community
      • Exclusive access to expert knowledge and valuable resources
      • Key partner

Online resources

About Fujitsu

Fujitsu is a leading provider of information and communication technology (ICT) -based business solutions for the global marketplace. With approximately 170,000 employees supporting customers in over 100 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$55 billion) for the fiscal year ended March 31, 2011. For more information, please see:

Ines Godart

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Marketing & Communications Manager

Date: 20 June, 2014