April 14, 2009
Fujitsu Ltd., Fujitsu Laboratories Ltd., and Fujitsu Microelectronics Ltd. were awarded the Science and Technology Prize in the Development Category from Japan's Minister of Education, Culture, Sports, Science and Technology in fiscal year 2009 for its development of content protection chip technology for PC digital broadcasting TV receiver systems. The prize is one of the most prestigious technology awards in Japan. Criteria for selected outstanding recipients of the award include a large social impact and proven daily practical use of the developed technology. This year's prize was awarded at the Prize Ceremony in the Toranomon Pastoral Hotel in Tokyo on April 14, 2009.
Digital TV broadcasting in Japan was launched in 2000. However, there was no significant increase in the number of PCs with digital TV receiving functions due to security issues. The problem in this area is the open PC architecture. Skilled crackers have been able to break security codes, reading and writing contents data or processing software codes stored in the PC. To solve this problem, Fujitsu Ltd., Fujitsu Laboratories Ltd., and Fujitsu Microelectronics Ltd. developed the world's first commercial contents protection IC product(1). The IC performs real-time PC software code scanning to prevent crackers from rewriting the software codes, protecting contents data from being hacked and duplicated. The IC also shuffles software codes in PC memory to obscure the execution knowledge of actual software codes from crackers.
By solving the cracking problem, Fujitsu successfully shipped Japan's first PC equipped with HDTV picture quality digital broadcasting TV receiving function in 2005. According to JEITA (Japan Electronics and Information Technology Industries Association), there were only 41 thousand PCs with digital TV receiving functions in Japan in 2005. However 440 thousand was shipped in 2006, and 456 thousand in 2007. Fujitsu's success has lead to a rapid increase in the number of PCs with digital TV receiving functions since 2005.
The award committee evaluated Fujitsu's technology based on its social and market impact. Fujitsu's content protection chip technology has played a key role in the growing market of PCs with digital TV receiving functions. By significantly lowering the risk of security breaches to users in this market, Fujitsu has made a large contribution to the growing popularity of digital-TV-on-PCs.
Kuniaki Saito (Fujitsu Ltd.)
Takeshi Yamaguchi (Fujitsu Ltd.)
Keiichi Ushiwaka (Fujitsu Ltd.)
Kiyoshi Kohiyama (Fujitsu Laboratories Ltd.)
Hiroyuki Fujiyama (Fujitsu Microelectronics Ltd.)
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