- Fujitsu Design Philosophy
|Corporate Name||FUJITSU DESIGN LIMITED|
|Company Address||7th floor, Main Building, Kawasaki Research & Manufacturing Facilities,
4-1-1, Kamikodanaka, Nakahara-ku, Kawasaki-shi, Kanagawa JAPAN #211-8588
|Established||October 1st 2007|
|Stock Capitalization||20 million yen (as of June 1st 2010)|
|Employees||192 (as of June 25 2012)|
With the role of ICT expanding as a social infrastructure in recent years, there is a growing demand for an ICT society founded on universal participation, in addition to elements of perceived quality, such as beauty and approachableness. We are confident that design activities that build even better relationships between people and ICT will make a significant contribution to corporate management.
Specifically, our goal is the further advancement of design quality in the Fujitsu Group through "field innovation", exhaustively studying the field of practical ICT applications from the user perspective, and upgrading solution capability in cooperation with customers.
In the view of the spread of ICT on a worldwide scale, we will contribute to bettering our customer's lives and the development of business and society from a global perspective, while paying due attention to the experience and cultures of nations and peoples, in addition to a reduction of the environmental impact on our planet.
FUJITSU DESIGN LIMITED
Fujitsu Design is responsible for designing all Fujitsu products ranging from personal devices, such as PCs and smartphones, to social and public systems such as automatic teller machines (ATMs). We strive to develop product design that brings customers a feeling of joy and affinity for owning Fujitsu products, with the ease of use for each of our diverse range of customers being a fundamental quality of our products.
Fujitsu Design offers all customers stability and reliability through platforms that serve as infrastructure connecting products and services, such as servers, storage and other devices, billing and authentication systems, and core software used by diverse types of businesses.
Through our services, various issues and challenges of customers are translated into visual forms to find solutions from a design perspective.
In addition to improving hardware and software, we go further and improve the ways to use of such hardware and software and even the design of the spaces in which they are used. This is the most advanced area of design where design contributes to customers addressing their challenges by the use of ICT.
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