Fujitsu has changed the customer experience for the better, while also improving the user experience. Our POS Application provider ensures we meet PCI compliance standards across the estate.

Peter Newth, Technology Portfolio Director EE
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Everything Everywhere

Deploying thousands of PED-enabled tablets for an improved customer journey


Founded in 2010 as a joint venture by Deutsche Telekom and France Télécom, before being acquired by BT in 2016, EE is the largest mobile network operator in the UK, with 29.6 million customers and the largest operator of 4G services in Europe.


EE wanted to transform the customer experience by moving away from fixed point of sale and introducing mobile devices equipped with every tool an employee needs. It needed to complete the conversion of 613 stores within a tight timeframe and without disruption to operations.


EE turned to long-term partner Fujitsu and together they planned a three-year migration, culminating in an intense three-month store conversion phase. Fujitsu pre-imaged thousands of Fujitsu STYLISTIC Q616 tablets to meet demand.


  • Reduced transaction times and increased customer conversion rates
  • All stores are now fully PCI-compliant
  • Each tablet equips agents with key tools, including sales, coverage inspection, model selection and contract signing, for seamless transactions anywhere
  • Enabled a technology refresh allowing EE to remove thousands of end-of-life devices

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