Cloud service FrontSHIP enables Shizuoka Bank to implement “One to One’ recommendations and applications, to meet individual customer requirements
"There is an urgent need for banks to establish front-end channels capable of open innovation including collaboration with other industries. To meet this need, we expect Fujitsu will deliver a specialized front-end services platform for the finance industry which has high compatibility with our existing systems, and can keep up with new global trends while supporting local needs."
Banking channel innovation realizing new community-based financial services
Shizuoka Prefecture, southwest of Tokyo, the Shizuoka Bank, Ltd. operates from 173 locations within the prefecture, 30 locations in other prefectures, and 5 locations overseas (208 locations in total, as at July 2018). In addition to handling a wide range of financial products, the bank is currently investing in Fintech endeavors and participating in cross-industry collaborations.
As part of its 13th Mid-term Business Plan, the Shizuoka Bank set “the reform of sales operations using retail channels and IT infrastructure” as one of its core strategies.
The Shizuoka Bank chose Fujitsu’s FrontSHIP, a front-end services platform to deliver location-free and omni-channel services. As the first step in this process, the Shizuoka Bank trialed various FrontSHIP functions, including the recommendation of financial products most suited to individual customer requirements and the online applications of banking services.
- Cloud services allow for the development of new retail channels and services