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  5. Cloud service FrontSHIP enables Shizuoka Bank to implement “One to One’ recommendations and applications, to meet individual customer requirements

Cloud service FrontSHIP enables Shizuoka Bank to implement “One to One’ recommendations and applications, to meet individual customer requirements

"There is an urgent need for banks to establish front-end channels capable of open innovation including collaboration with other industries. To meet this need, we expect Fujitsu will deliver a specialized front-end services platform for the finance industry which has high compatibility with our existing systems, and can keep up with new global trends while supporting local needs."

Hidehito Iio, Director and Senior Executive Officer The Shizuoka Bank, Ltd

Banking channel innovation realizing new community-based financial services

Customer

Shizuoka Prefecture, southwest of Tokyo, the Shizuoka Bank, Ltd. operates from 173 locations within the prefecture, 30 locations in other prefectures, and 5 locations overseas (208 locations in total, as at July 2018). In addition to handling a wide range of financial products, the bank is currently investing in Fintech endeavors and participating in cross-industry collaborations.

Challenge

As part of its 13th Mid-term Business Plan, the Shizuoka Bank set “the reform of sales operations using retail channels and IT infrastructure” as one of its core strategies.

Solution

The Shizuoka Bank chose Fujitsu’s FrontSHIP, a front-end services platform to deliver location-free and omni-channel services. As the first step in this process, the Shizuoka Bank trialed various FrontSHIP functions, including the recommendation of financial products most suited to individual customer requirements and the online applications of banking services.

Benefit

  • Cloud services allow for the development of new retail channels and services

Download

CS_2019Jul_Shizuoka Bank.pdf (259 KB)

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