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  7. Fujitsu Showcases Digital and IoT Capabilities at SAPPHIRE® NOW

Fujitsu Showcases Digital and IoT Capabilities at SAPPHIRE® NOW

Fujitsu EMEIA

News facts: 
  • Fujitsu will showcase the future of manufacturing where people, machines, materials and processes are connected and optimized by live data analytics
  • Fujitsu enables digital transformation and drives innovation with end-to-end SAP® solutions including licensing, consulting, application management services and cloud/infrastructure
  • A trusted SAP global partner and advisor for over 40 years, Fujitsu has successfully helped thousands of customers worldwide to simplify, innovate and grow, including Siemens and the Quatar Gas Transport Company
Munich, May 12, 2016 Digitalization eliminates complex and time-consuming manual approaches and streamlines business processes. Fujitsu will showcase its end-to-end digital modernization approach, integrating the back office with an engaging front-end customer experience to help its customers achieve digital balance, at the SAPPHIRE® NOW and ASUG Annual ConferenceOpen a new window being held on May 17–19 in Orlando, Florida.

Showcasing a range of different industry examples at SAPPHIRE NOW, Fujitsu will highlight how it supports its customers to optimize their business processes in four areas: Assets and Internet of Things to explore new ways of doing business; improve Customer Experience through adoption of omnichannel; build a solid Analytics foundation to enable better customer insights; and make processes more agile to drive Digital Transformation. Industries specifically addressed include consumer packaged goods, manufacturing, utilities and retail.

Asif Poonja, Vice President and Practice Leader SAP, at Fujitsu says: “Navigating Big Data, the Internet of Things, Social Media and Process Orchestration while leveraging such delivery platforms as Cloud and Mobile requires careful planning and prioritization. A properly implemented, modernized digital ecosystem can deliver true business value. Fujitsu is working in collaboration with its customers and partners such as SAP to shape this digital future, from defining strategy, via planning and service deployment, through to creating the digital platform. The result for our customers is accelerated innovation, allowing them to design, develop and launch new products and services as well as enhancing existing processes.”

At SAPPHIRE NOW, Fujitsu will also showcase the future of manufacturing where people, machines, materials and processes are connected and optimized by live data analytics. A simulated ‘virtual factory’ model will demonstrate how digitized manufacturing can help organizations gain better return on their assets, optimize their operations, lower manufacturing costs and improve customer satisfaction.

A trusted SAP global partner and advisor for over 40 years, Fujitsu has successfully helped thousands of customers worldwide to simplify, innovate and grow, including Siemens AG, Messe Frankfurt, Qatar Gas Transport Company and DPD Geopost. Fujitsu’s expertise with SAP® applications, combined with in-depth industry and technology experience, empowers customers to achieve their business objectives. Fujitsu’s portfolio in support of SAP solutions includes IoT, advanced technologies and services capabilities to deliver tailored future-proof solutions.

Fujitsu is an SAP global partner for technology, services, hosting and cloud. The global partnership between Fujitsu and SAP constantly develops solutions that enable enterprises to maximize the value of their investments in running SAP solutions. Driving innovations for the SAP HANA® platform and SAP S/4HANA, SAP’s next-generation business suite for a digital world, is the latest example of this successful collaboration.

Notes to editors

Recent customer case studies

Messe Frankfurt optimizes CRM processes with SAP Hybris® Marketing and CRM on SAP HANA

“The collaboration with Fujitsu on this project was excellent. We were particularly impressed with the competent team, which provided professional and very committed support in all areas of the project,” say Dr. Frank Biendara, Head of Information Management and Christiane Rüdiger, Head of Application Management, at Messe Frankfurt. Messe Frankfurt requires a powerful IT basis to plan and implement its extensive marketing campaigns. A large number of contacts, such as registered visitors of previous trade fairs, must be managed with different characteristics. In this context, data for targeted mailing activities must be available on a consistent basis. To optimize segmentation processes and the creation of target groups, Fujitsu implemented the SAP Hybris Marketing customer engagement solution. During this process, customer-specific algorithms were included in the solution in accordance with Messe Frankfurt’s campaign structure. This project is an SAP HANA Innovation Award 2016 entry.

Automatic provisioning of SAP HANA systems running on ETERNUS DX and PRIMERGY

“Together with Fujitsu we have developed a solution for supplying SAP HANA systems to our customers in a standardized and automated manner, in a very short space of time. The cooperation with Fujitsu was excellent,” says Dr. Jürgen Droletz, Project Management, Siemens AG GS IT. All the SAP systems at Siemens’ central data center were to be migrated to SAP HANA and additional SAP HANA systems were to be provided. The key requirement for a joint project between Siemens and Fujitsu was the assurance to install the systems quickly and to a high standard in a fully automated manner. To meet these requirements, the data center team at Siemens AG entered into a joint project with Fujitsu.

PRIMEFLEX solutions and FlexFrame Orchestrator help Nakilat to be future ready for running SAP HANA

“Fujitsu has reduced the resources required to run our business, which has led in turn to dramatic cost savings. We have halved our annual IT investment and when you add in the decreased manpower required to manage the SAP environment, further savings are made,” says Hamad Suwaid, Information Technology Manager, Qatar Gas Transport Company Ltd. Nakilat is a Quatari Liquid Natural Gas (LNG) transport company providing an essential transportation link in the State of Quatar’s LNG supply chain. The company wanted to consolidate its IT environment. It rolled out SAP HANA using the FUJITSU Integrated System PRIMEFLEX platform, combined with FUJITSU FlexFrame Orchestrator as a basis for a highly efficient private cloud.

VBH wholesale specialist migrated to SAP HANA and significantly improved customer relationships

"Fujitsu provided us with highly professional support and consulting services when migrating our business warehouse system to SAP HANA," says Oliver Maisch, CIO, VBH Holding AG. Building hardware wholesaler VBH found that its business warehouse system was no longer performing satisfactorily. Data queries often took several minutes, testing employees’ patience and slowing down service and sales processes. To resolve the situation, it decided to implement SAP HANA database technology.

Pricing and availability

Fujitsu’s solutions and services for SAP solution environments are globally available from Fujitsu and certified channel partners.


SAPPHIRE NOW focuses on how companies can enable their digital business strategy and get more from their technology investments. SAPPHIRE NOW and the ASUG Annual Conference are the world’s premier business technology event and largest SAP customer-run conference, offering attendees the opportunity to learn and network with customers, SAP executives, partners and experts across the entire SAP ecosystem.

SAP, SAPPHIRE, SAP HANA, Hybris, BusinessObjects and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. See for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.

Online resources

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 156,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.7 trillion yen (US$41 billion) for the fiscal year ended March 31, 2016. For more information, please see

About Fujitsu EMEIA

Fujitsu enables customers to capitalize on digital opportunities with confidence, by helping them to balance robust ICT and digital innovation. The leading information and communication technology (ICT) company can achieve this based on its full portfolio of business-technology products, solutions and services, ranging from workplace systems to data center solutions, managed services, and cloud-based software and solutions. Fujitsu’s vision is to enable a Human Centric Intelligent Society that creates value by connecting infrastructure, empowering people and creatively defining new forms of intelligence. In Europe, the Middle East, India and Africa (EMEIA), Fujitsu employs more than 29,000 people and is part of the global Fujitsu Group. For more information, please see

Fujitsu Public Relations

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Company:Fujitsu Technology Solutions

All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 12 May, 2016
City: Munich